# Oldest corporate logo still in use **URL:** \ **Category:** Cafe Society\ **Created:** [February 1, 2015, 7:03pm UTC](https://boards.straightdope.com/t/oldest-corporate-logo-still-in-use/711532 "2015-02-01T19:03:20Z")\ **Posts on this page:** 8\ **Page:** 2
**Author:** ![CalMeacham](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/calmeacham/32/35_2.png) [@CalMeacham](https://boards.straightdope.com/u/CalMeacham)\ **Post date:** [February 2, 2015, 5:25pm UTC](https://boards.straightdope.com/t/oldest-corporate-logo-still-in-use/711532/21 "2015-02-02T17:25:24Z")
While not the oldest, **Coca Cola** has been basically using that Spencerian script logo since 1886. ---
**Author:** ![johnspartan](https://avatars.discourse-cdn.com/v4/letter/j/a183cd/32.png) [@johnspartan](https://boards.straightdope.com/u/johnspartan)\ **Post date:** [February 2, 2015, 9:28pm UTC](https://boards.straightdope.com/t/oldest-corporate-logo-still-in-use/711532/22 "2015-02-02T21:28:57Z")
Lowenbrau’s rampant lion dates back to the 17th century. ---
**Author:** ![Kamino\_Neko](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kamino_neko/32/34_2.png) [@Kamino\_Neko](https://boards.straightdope.com/u/Kamino_Neko)\ **Post date:** [February 2, 2015, 10:01pm UTC](https://boards.straightdope.com/t/oldest-corporate-logo-still-in-use/711532/23 "2015-02-02T22:01:50Z")
> [@hogarth](#): > > I don’t know what to tell you. A Google Image search for “Hudson’s Bay logo” mostly turns up variations on their crest (at least it does for me). The Bay (one of their several brands) incorporated the coat of arms into their new logo when they rebranded (as Hudson’s Bay) in 2013. HBC (the parent company) currently uses a logo based on their old flag, and from 1960 to 2013, the Bay had a stylized B as its logo. And neither of them consistently used the coat of arms in their actual branding before that. So it doesn’t qualify. (And it wouldn’t beat Stella Artois, anyway, since the logo isn’t Artois’ name, but the horn logo which was being used by the brewery for centuries before he bought it.) ---
**Author:** ![River\_Hippie](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/river_hippie/32/26_2.png) [@River\_Hippie](https://boards.straightdope.com/u/River_Hippie)\ **Post date:** [February 2, 2015, 10:24pm UTC](https://boards.straightdope.com/t/oldest-corporate-logo-still-in-use/711532/24 "2015-02-02T22:24:15Z")
> [@lieu](#): > > I believe the Italian gun manufacturer Baretta has been around since the 1500s and they’ve got the familiar trident logo but my attempts to see how long the logo has been used were blocked by the company as being “Weapons” access unsuitable for work. I came to mention Beretta. If I’m reading [this](http://blog.beretta.com/meaning-of-the-beretta-logo) right, the three arrow logo dates to the thirties. ---
**Author:** ![Gatopescado](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/gatopescado/32/5711_2.png) [@Gatopescado](https://boards.straightdope.com/u/Gatopescado)\ **Post date:** [February 2, 2015, 11:04pm UTC](https://boards.straightdope.com/t/oldest-corporate-logo-still-in-use/711532/25 "2015-02-02T23:04:21Z")
Zildjian cymbal have been around since 1623. Not sure when they adopted the fancy distinctive script. ---
**Author:** ![furryman](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/furryman/32/99_2.png) [@furryman](https://boards.straightdope.com/u/furryman)\ **Post date:** [February 3, 2015, 12:43am UTC](https://boards.straightdope.com/t/oldest-corporate-logo-still-in-use/711532/26 "2015-02-03T00:43:12Z")
Although not as old as some of the examples here. It’s interesting to note that the Underwood Deviled Ham logo is the third company listed in the trademark registry. ---
**Author:** ![williambaskerville](https://avatars.discourse-cdn.com/v4/letter/w/f14d63/32.png) [@williambaskerville](https://boards.straightdope.com/u/williambaskerville)\ **Post date:** [February 3, 2015, 8:46am UTC](https://boards.straightdope.com/t/oldest-corporate-logo-still-in-use/711532/27 "2015-02-03T08:46:57Z")
The “Arthur Guinnness” signature used on Guinness branding is basically a copy of his signature on the lease for their premises in Dublin, which he signed in 1759. ---
**Author:** ![jovan](https://avatars.discourse-cdn.com/v4/letter/j/0ea827/32.png) [@jovan](https://boards.straightdope.com/u/jovan)\ **Post date:** [February 3, 2015, 9:46am UTC](https://boards.straightdope.com/t/oldest-corporate-logo-still-in-use/711532/28 "2015-02-03T09:46:03Z")
I think we might find many old logos in Japan, as several companies use family emblems that have been used for centuries. An example is [Eirakuya](http://www.eirakuya.co.jp/), which makes confections and was founded in 1615. It’s logo was first used by a founder’s ancestor when he fought for Nobunaga – that would probably be around 1580. The oldest company in the world is often said to be [Kongo-gumi](http://en.wikipedia.org/wiki/Kong%C5%8D_Gumi), founded in 578 CE. It’s not clear when they started using their [crest](http://www.kongogumi.co.jp/ja/topics/image/topic120327.jpg), but if [this discussion](http://oshiete.goo.ne.jp/qa/8514916.html) is to be believed, based on the type of script, it’s not impossible that it dates from the Heian era (794-1185). [Previous page](https://boards.straightdope.com/t/oldest-corporate-logo-still-in-use/711532.md?page=1)