# Online Advertising **URL:** \ **Category:** Factual Questions\ **Created:** [February 8, 2007, 7:55pm UTC](https://boards.straightdope.com/t/online-advertising/391398 "2007-02-08T19:55:57Z")\ **Posts on this page:** 4\ **Page:** 1
**Author:** ![Eutychus](https://avatars.discourse-cdn.com/v4/letter/e/a3d4f5/32.png) [@Eutychus](https://boards.straightdope.com/u/Eutychus)\ **Post date:** [February 8, 2007, 7:55pm UTC](https://boards.straightdope.com/t/online-advertising/391398/1 "2007-02-08T19:55:57Z")
For the first time since I started my Disney site almost ten years ago, I have someone who actually wants to advertise on it (banner ads.) I never set it up thinking that I would have advertising, but now that I might I have not a clue what to charge or how to go about it. What’s the going rates for online advertising and what is it based on? ---
**Author:** ![Santo\_Rugger](https://avatars.discourse-cdn.com/v4/letter/s/e95f7d/32.png) [@Santo\_Rugger](https://boards.straightdope.com/u/Santo_Rugger)\ **Post date:** [February 8, 2007, 9:27pm UTC](https://boards.straightdope.com/t/online-advertising/391398/2 "2007-02-08T21:27:07Z")
Just click on the Google ads at the bottom of your thread. I’m sure they’ll tell you everything you need to know! 😉 ---
**Author:** ![Jonathan\_Chance](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/jonathan_chance/32/701_2.png) [@Jonathan\_Chance](https://boards.straightdope.com/u/Jonathan_Chance)\ **Post date:** [February 8, 2007, 9:47pm UTC](https://boards.straightdope.com/t/online-advertising/391398/3 "2007-02-08T21:47:38Z")
I know this won’t be helpful but the answer is ‘it depends’. Fro my game site we generally get a couple grand a month per ad banner. But we have a good amount of impressions and a historically great click-thru rate. What’s the approximate numbers? I’ll help if I can. ---
**Author:** ![Eutychus](https://avatars.discourse-cdn.com/v4/letter/e/a3d4f5/32.png) [@Eutychus](https://boards.straightdope.com/u/Eutychus)\ **Post date:** [February 9, 2007, 8:23pm UTC](https://boards.straightdope.com/t/online-advertising/391398/4 "2007-02-09T20:23:05Z")
[QUOTE=Jonathan Chance] I know this won’t be helpful but the answer is ‘it depends’. Fro my game site we generally get a couple grand a month per ad banner. But we have a good amount of impressions and a historically great click-thru rate. What’s the approximate numbers? I’ll help if I can. [/QUOTE] I’ll take this off-board with you. Check your e-mail, and thanks!