Open-Mouthed Mascara Application

You’re probably extending your neck forward as you apply mascara (and contacts for some, but not all, people) Opening your mouth may be more comfortable for the muscles at the front/sides of your neck in that position. As you note, it wouldn’t be a major effect, but since your attention is focused elsewhere it may be semi-instinctual at first, and pass into habit over a period of years

Just a WAG. It does explain why not all contact wearers do this, though, since there are several distinct technique to apply contacts.