Well, she/her patron did not win after all. And as I’ve fervently voiced hope for above, she may turn out to be a nine days blunder.
And her current position, as governor of a sparsely-populated outlier state, is not exactly the reins of power.
McCain had lots of reasons to choose her. They just weren’t particularly good reasons.
Several times during the campaign, in which he must have constantly felt besieged by running against a much younger, more charismatic, and POPULAR guy, he made abrupt-to-the-point-of-desperate decisions in an effort to “change the game.” Suspending the campaign to pass the bailout bill was one. Picking Palin was another. None of them worked. In retrospect, they could have been predicted not to work, but hindsight’s 20/20. Heck, from his concession speech (which was the only rhetoric I heard out of him that struck me as at all likable, persuasive, or well-thought-out), maybe even he never really expected them to work. Desperate times call for desperate measures. Again in retrospect, after you get scored on when you pull your goalie in the last minutes of the game, you look stupid, but you’re a genius if you manage instead to tie it up, to use a hockey mom metaphor.
At the time he picked her, the contest was well underway and the VP pick was one of the few major cards he had left to play for dramatic effect and to drum up interest. Well, he certainly did make an “interesting” choice, give him that.
Also, his much-parodied “maverickiness” does in fact seem to be at the heart of who he (thinks he) is. Throughout his career, he’s managed successfully to sell this schtick, and I’m sure he thought she was a good symbol/complement of the rugged individualist he sees himself as.
He’s also been amply rewarded in the past for fairly cheap meaningless stunts like dubbing himself the champion of “straight talk” or colluding with Dems on the constitution-attacking “campaign finance reform” law, or breaking with conservatives on amnesty. What he didn’t realize is that the commentators and media who spoke so (relatively) admiringly about him in these circumstances liked and admired him in the same way a plantation owner (to use an unfortunate metaphor) likes and admires Uncle Remus – he’s not bad for one of those people. But, being the Pet Republican doesn’t do much for you in the varsity match, it’s really just intended to set you up as a foil for the rest of “those people.”
Finally, it was a pander – to cultural conservatives and to women – and pandering is sometimes economically rational behavior. I am sure there are some women, and some evangelicals, who voted for him who otherwise would not have. I am not sure how many, or if they would have been rational to do so (other than being pro-life, I can’t really imagine that Palin had any terribly coherent “conservative” policy views at all), but they exist. Just not in sufficient numbers to change the calculus.