# Pepsi's new ad campaign

**URL:** <https://boards.straightdope.com/t/pepsis-new-ad-campaign/588829>\
**Category:** Cafe Society\
**Created:** [July 13, 2011, 3:48am UTC](https://boards.straightdope.com/t/pepsis-new-ad-campaign/588829 "2011-07-13T03:48:49Z")\
**Posts on this page:** 1\
**Page:** 2

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**Author:** ![Frylock](https://avatars.discourse-cdn.com/v4/letter/f/ce7236/32.png) [@Frylock](https://boards.straightdope.com/u/Frylock)\
**Post date:** [July 18, 2011, 11:52pm UTC](https://boards.straightdope.com/t/pepsis-new-ad-campaign/588829/21 "2011-07-18T23:52:15Z")

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My guess is that Pepsi finds that Pepsi drinkers tend to identify specifically as non-Coke drinkers, and these commercials are rallying the troops.

I know Dr. Pepper drinkers in Texas (at least when I was a kid) almost treated Dr. Pepper as a political affiliation.

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