# Philippines rebranding gets off to a rocky start

**URL:** <https://boards.straightdope.com/t/philippines-rebranding-gets-off-to-a-rocky-start/986507>\
**Category:** Miscellaneous and Personal Stuff I Must Share\
**Created:** [July 3, 2023, 1:53pm UTC](https://boards.straightdope.com/t/philippines-rebranding-gets-off-to-a-rocky-start/986507 "2023-07-03T13:53:55Z")\
**Posts on this page:** 9\
**Page:** 1

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**Author:** ![Terminus\_Est](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/terminus_est/32/3087_2.png) [@Terminus\_Est](https://boards.straightdope.com/u/Terminus_Est)\
**Post date:** [July 3, 2023, 1:53pm UTC](https://boards.straightdope.com/t/philippines-rebranding-gets-off-to-a-rocky-start/986507/1 "2023-07-03T13:53:55Z")

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Last week, the Department of Tourism here in the Philippines decided to drop their (highly successful) slogan “It’s More Fun in the Philippines” in favor of a new slogan “Love the Philippines” complete with a slickly-produced video. The parody slogans were almost immediate, like “Leave the Philippines” and “Rob the Philippines”. Then it turns out that Cyprus launched their “Love Cyprus” campaign a couple of years ago. Now it’s been revealed that the ad agency hired to create that slick video used foreign stock footage. And by “foreign” I mean the footage wasn’t even shot in the Philippines but other countries like Thailand, Indonesia, and Dubai (?!). The international press has picked up the story, so I guess the new ad campaign has made an impression.

> **[Apology after Philippines tourism video uses foreign footage](https://www.bbc.com/news/world-asia-66080502)**
>
> The ad used scenes from countries including Indonesia, Switzerland and the United Arab Emirates

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**Author:** ![Jackmannii](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/jackmannii/32/311_2.png) [@Jackmannii](https://boards.straightdope.com/u/Jackmannii)\
**Post date:** [July 3, 2023, 2:01pm UTC](https://boards.straightdope.com/t/philippines-rebranding-gets-off-to-a-rocky-start/986507/2 "2023-07-03T14:01:06Z")

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Hard to fathom the laziness and carelessness behind using foreign footage for a country’s promotional video.

The RFK Jr. for President campaign had to take down a photo after viewers noticed that it [apparently was taken in Russia](https://www.yahoo.com/lifestyle/robert-f-kennedy-jr-posts-002159477.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAB-veWEIcvRwIieeRoQ5Y7eyR6qycAknuAaLJ5x7kKYUN6Pr9yGmGU3rB7smoJJR3jWv8rK-OpOQbgjJhYMnkyANC6gBh2pHLOgG4D3TfkSRmCFUzAL9347yGXcGUhPZ7IFjEWO-WpXhutRPITFhNpWcMs9gwP6SdPh2Cc6r3EEX).

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**Author:** ![DCnDC](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/dcndc/32/2842_2.png) [@DCnDC](https://boards.straightdope.com/u/DCnDC)\
**Post date:** [July 3, 2023, 2:03pm UTC](https://boards.straightdope.com/t/philippines-rebranding-gets-off-to-a-rocky-start/986507/3 "2023-07-03T14:03:30Z")

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Duterte was a murderous piece of shit, and handing the place back over to a Marcos is not much of an improvement IMO. Are they still caning people for minor offenses? If I’m visiting that part of the world, there’s a ton of other places I’d rather visit than the Philippines.

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**Author:** ![Northern\_Piper](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/northern_piper/32/5304_2.png) [@Northern\_Piper](https://boards.straightdope.com/u/Northern_Piper)\
**Post date:** [July 3, 2023, 2:10pm UTC](https://boards.straightdope.com/t/philippines-rebranding-gets-off-to-a-rocky-start/986507/4 "2023-07-03T14:10:27Z")

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> [@Jackmannii](#):
>
> The RFK Jr. for President campaign had to take down a photo after viewers noticed that it [apparently was taken in Russia

If RFK wants to post where his support comes from, why is that a big deal? 😉

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**Author:** ![Terminus\_Est](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/terminus_est/32/3087_2.png) [@Terminus\_Est](https://boards.straightdope.com/u/Terminus_Est)\
**Post date:** [July 3, 2023, 2:15pm UTC](https://boards.straightdope.com/t/philippines-rebranding-gets-off-to-a-rocky-start/986507/5 "2023-07-03T14:15:57Z")

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> [@DCnDC](#):
>
> Are they still caning people for minor offenses?

Caning? That’s Singapore. Here, incarcerated foreigners probably get better treatment than the locals.

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**Author:** ![DavidNRockies](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/davidnrockies/32/6279_2.png) [@DavidNRockies](https://boards.straightdope.com/u/DavidNRockies)\
**Post date:** [July 3, 2023, 2:42pm UTC](https://boards.straightdope.com/t/philippines-rebranding-gets-off-to-a-rocky-start/986507/6 "2023-07-03T14:42:48Z")

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> [@Terminus\_Est](#):
>
> incarcerated foreigners

Band name.

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**Author:** ![Gatopescado](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/gatopescado/32/5711_2.png) [@Gatopescado](https://boards.straightdope.com/u/Gatopescado)\
**Post date:** [July 3, 2023, 3:48pm UTC](https://boards.straightdope.com/t/philippines-rebranding-gets-off-to-a-rocky-start/986507/7 "2023-07-03T15:48:50Z")

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> [@Jackmannii](#):
>
> Hard to fathom the laziness and carelessness behind using foreign footage for a country’s promotional video.

When ‘Let’s Make A Deal’ gives away trips to Jackson Hole, Wyoming, they features pictures of Heavenly Valley, Nevada. Also pretty fucking lazy.

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**Author:** ![kayaker](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kayaker/32/441_2.png) [@kayaker](https://boards.straightdope.com/u/kayaker)\
**Post date:** [July 3, 2023, 3:56pm UTC](https://boards.straightdope.com/t/philippines-rebranding-gets-off-to-a-rocky-start/986507/8 "2023-07-03T15:56:42Z")

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> [@Jackmannii](#):
>
> Hard to fathom the laziness and carelessness behind using foreign footage for a country’s promotional video.

Then again, they likely gave the lowest bid for the job.

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**Author:** ![JeffB](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/jeffb/32/188_2.png) [@JeffB](https://boards.straightdope.com/u/JeffB)\
**Post date:** [July 7, 2023, 7:20am UTC](https://boards.straightdope.com/t/philippines-rebranding-gets-off-to-a-rocky-start/986507/9 "2023-07-07T07:20:44Z")

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Must have used this ad agency:

> **[Rhode Island tourism video 'mistakenly' uses footage of Iceland | CNN](https://www.cnn.com/travel/article/rhode-island-iceland/index.html)**
>
> Embarrassed officials quickly halt campaign over “mistaken” inclusion of scenes of skateboarder shot in Reykjavik
