# Pimp my story

**URL:** <https://boards.straightdope.com/t/pimp-my-story/351068>\
**Category:** Miscellaneous and Personal Stuff I Must Share\
**Created:** [April 3, 2006, 2:33pm UTC](https://boards.straightdope.com/t/pimp-my-story/351068 "2006-04-03T14:33:24Z")\
**Posts on this page:** 1\
**Page:** 1

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**Author:** ![Greenback](https://avatars.discourse-cdn.com/v4/letter/g/2bfe46/32.png) [@Greenback](https://boards.straightdope.com/u/Greenback)\
**Post date:** [April 3, 2006, 2:33pm UTC](https://boards.straightdope.com/t/pimp-my-story/351068/1 "2006-04-03T14:33:24Z")

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A journalist puts together a story and it gets published. Now the editor (or someone) needs a hook. A heading or title that will bring in the readers. There is a fine line in heading creation. Between offering enough information to entice readers while still leaving out enough to get them to actually read the article in only a handful of words is a difficult job, I’m sure.

Every now and then, the heading just doesn’t seem be what it was intended. Join me in saluting these journalistic adventures:  
[”FBI” crime fighting unit launched](http://today.reuters.co.uk/news/newsArticle.aspx?type=topNews&storyID=2006-04-03T125019Z_01_L02763238_RTRUKOC_0_UK-CRIME-BRITAIN-SOCA.xml)

I think it’s great that somewhere in the billions of dollars budgeted for the FBI each year, they have found a few bucks to start crime fighting.