One of the problems we’re having with food these days isn’t exactly because industrialized food products are in and of themselves harmful.
It’s because we don’t actually know what’s in our food, so we aren’t able to make rational decisions.
In the 1990s, there was a wave of “fat free” food. But it didn’t help anyone get healthier because it was just replacing fat calories with a giant heap of sugar calories.
High-fructose corn syrup isn’t a problem because there’s something intrinsically wrong with it. It’s just sugar, just like what comes in fruit. The problem is that it’s extremely densely packed with sugar calories and we aren’t aware that it’s in everything.
We don’t know that our McDonald’s ice cream sundaes are mostly made from hazelnuts—densely caloric—except for the nuts, which are made from cellulose, i.e., cardboard.
We don’t know that anything with blueberries—except for actual fresh, raw blueberries—is actually just blueberry-flavored candy. It’s all corn syrup!
These things are problematic not because they are intrinsically “bad for you” (cellulose is undigestible, so it just goes through you, I suppose), but because without knowing what we are eating, our choices are meaningless.
We go to Applebee’s and decide to make a “healthy” option and pick the grilled chicken breast—which has been pumped with butter, half-cooked, frozen, and shipped to the restaurant. Even things that look like they’re supposed to be fresh food aren’t.
And they’ve enlisted the perfume industry to make anything taste like anything. Our senses are no longer useful in helping us figure out what’s supposed to be fresh and what isn’t.
My company provides a ton of free snacks. There’s a row of half a dozen different kinds of chips and crisps and stuff. And then another row of them, marked “Healthy Choices.” That’s so misleading. Ultimately, bag of Sun Chips is not all that good for you compared to a bag of Lay’s.