# Poll: Do you EVER lather, rinse and repeat?

**URL:** <https://boards.straightdope.com/t/poll-do-you-ever-lather-rinse-and-repeat/87764>\
**Category:** In My Humble Opinion\
**Created:** [October 16, 2001, 6:01pm UTC](https://boards.straightdope.com/t/poll-do-you-ever-lather-rinse-and-repeat/87764 "2001-10-16T18:01:06Z")\
**Posts on this page:** 2\
**Page:** 3

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**Author:** ![Kent\_Clark](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kent_clark/32/105_2.png) [@Kent\_Clark](https://boards.straightdope.com/u/Kent_Clark)\
**Post date:** [October 18, 2001, 7:26pm UTC](https://boards.straightdope.com/t/poll-do-you-ever-lather-rinse-and-repeat/87764/41 "2001-10-18T19:26:14Z")

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Okay, the truth will out!

According to advertising lore, many years ago a shampoo manufacturer challenged its advertising agency to do something to increase sales. After due consideration, the agency recommended changing the instructions from “lather and rinse” to (you guessed it.)

Sales immediately increased by something like 40% and all the other shampoo makers eventually followed.

Mind you, I don’t know if this is actually true, but among advertising types it ranks right up there with “Lucky Strike Green has gone to war” for turning nothing into something.

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**Author:** ![zoogirl](https://avatars.discourse-cdn.com/v4/letter/z/b9bd4f/32.png) [@zoogirl](https://boards.straightdope.com/u/zoogirl)\
**Post date:** [October 19, 2001, 6:32am UTC](https://boards.straightdope.com/t/poll-do-you-ever-lather-rinse-and-repeat/87764/42 "2001-10-19T06:32:06Z")

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Not with our hot water tank! It would go something like this–Lather, Rinse, BRRRR! I can’t even get in conditioner!

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