Sock Munkey: My point exactly. People hate popups. People even boycott advertisers who use them… Nobody’s arguing this reality. My question is why/how everyone can justify this, but nobody’s out there organizing campaigns to boycott these “stinking” TV advertisers…
Lots of interesting points here.
Senor Beef: You say you don’t mind ads that take up part of a magazine page, but you would mind if they started jumping at you… What about the fact that most magazine ads don’t take part of a page, they take up all of it – if not two. What about all those “special advertising sections” that not only take up many pages consecutively, but are quite clearly intended to mislead you into thinking they’re not ads? What about those blow-in cards that drop all over the place when you open a magazine? I’m willing to accept that a small, partial-page ad on a magazine is not analogous to a popup ad – but believe me (worked in publishing), 98% of the magazines out there wouldn’t exist if that’s all they had. The revenue isn’t enough because the ads aren’t effective enough because they’re too easy to ignore (which is why you don’t mind them)…
It all goes to David B’s point: you can’t get something for free, and what you’re willing to accept won’t generate enough revenue – for precisely the same reason you’re willing to accept it – it DOESN’T get in your way.
The point is simply that it’s difficult to get into underlying questions about advertising without it instantly becoming clear that we can’t single out one ad format on one medium without the argument falling apart.
Frankly, I think dal_timgar’s post is the most consistent one here. At least he has a consistent opinion about advertising across the board.
Finally, there’s this question related to the whole thing: which one do you find more to “blame” – the media that sell the space to continue providing content, or the advertiser that fills it. It’s rather a chicken/egg argument, but I find it interesting that typically in the “real” world the advertiser who pays for the ads (and they wouldn’t exist without) is more often castigated… but in the web world, the media (the site) which enables the ads (and they wouldn’t exist without) is more often criticized…
PS - David B: It wasn’t in the front of my mind when I asked, but I happen to run two websites, one of which is #1 in its category. We don’t currently sell popup ads on the site, but may have to shortly in order to survive. We tried pay-for-premium-content (i.e. content that’s most expensive for me, most-visited by my readers, and also most-exclusive [to be specific, it’s a summary of latest wholesale prices for commodities in the marketplace we address]). That floated like a lead balloon (as expected, but we had to try), and I got a barrage of letters about how I was “betraying” my loyal visitors. So then I kept the site free, but quit providing that content and got a barrage of letters about how I was “betraying” my loyal visitors… Banners command a price of at best $0.20 per click (which works about to about $3.00 per day on a VERY high traffic site – why, because nobody clicks banners because they don’t get in front of you which is why nobody minds them). $90.00 a month won’t keep my site going, much like yours I’m sure… That being said, it’s rather moot to the point. I’ll make my decision based on reality, not the debate here which is more on a theoretical plane.