# PR Firm Discovers the Importance of Researching Potential Names **URL:** \ **Category:** Miscellaneous and Personal Stuff I Must Share\ **Created:** [December 10, 2014, 1:29pm UTC](https://boards.straightdope.com/t/pr-firm-discovers-the-importance-of-researching-potential-names/706844 "2014-12-10T13:29:36Z")\ **Posts on this page:** 6\ **Page:** 2
**Author:** ![Dendarii\_Dame](https://avatars.discourse-cdn.com/v4/letter/d/bbce88/32.png) [@Dendarii\_Dame](https://boards.straightdope.com/u/Dendarii_Dame)\ **Post date:** [December 11, 2014, 10:03pm UTC](https://boards.straightdope.com/t/pr-firm-discovers-the-importance-of-researching-potential-names/706844/21 "2014-12-11T22:03:40Z")
I’m working on a novel in which there are two businesses that are shown in a very unfavorable light. I Googled the names before I used them–my first couple of choices were companies that actually exist–and I’m going to check one last time before I start sending the manuscript to agents. ---
**Author:** ![Hilarity\_N.Suze](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/hilarity_n.suze/32/6223_2.png) [@Hilarity\_N.Suze](https://boards.straightdope.com/u/Hilarity_N.Suze)\ **Post date:** [December 11, 2014, 10:19pm UTC](https://boards.straightdope.com/t/pr-firm-discovers-the-importance-of-researching-potential-names/706844/22 "2014-12-11T22:19:36Z")
I used to know this flaky chick who wanted to open a bakery. She thought it would be cute to call it KKK Katy’s. Like the song (that no one under the age of 80 has ever heard). People would read it as “cake cake cake.” Yeah, fortunately the ad firm who was doing her identity cleared that up for her. Her name wasn’t even Katy to begin with. ---
**Author:** ![CalMeacham](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/calmeacham/32/35_2.png) [@CalMeacham](https://boards.straightdope.com/u/CalMeacham)\ **Post date:** [December 12, 2014, 12:52am UTC](https://boards.straightdope.com/t/pr-firm-discovers-the-importance-of-researching-potential-names/706844/23 "2014-12-12T00:52:56Z")
> [@Hilarity\_N.Suze](#): > > I used to know this flaky chick who wanted to open a bakery. She thought it would be cute to call it KKK Katy’s. Like the song (that no one under the age of 80 has ever heard). People would read it as “cake cake cake.” Yeah, fortunately the ad firm who was doing her identity cleared that up for her. > > Her name wasn’t even Katy to begin with. There actually was a nightclub in Kendall Square in Boston called **K-K-K-Katy’s** in the 1970s and 1980s I don’t think it suffered from anybody thinking about the Ku Klux Klan. I’d heard about the EWWI-era song ( [K-K-K-Katy - Wikipedia](http://en.wikipedia.org/wiki/K-K-K-Katy) ). There had been remakes around 1970, and the song is mentioned in the 1973 Barbra Streisand movie **The Way We Were** ---
**Author:** ![RealityChuck](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/realitychuck/32/195_2.png) [@RealityChuck](https://boards.straightdope.com/u/RealityChuck)\ **Post date:** [December 12, 2014, 12:59am UTC](https://boards.straightdope.com/t/pr-firm-discovers-the-importance-of-researching-potential-names/706844/24 "2014-12-12T00:59:25Z")
> [@Amateur\_Barbarian](#): > > And I’ve told the story of the kindergarten teacher whose contribution to the school concert was the wee ones singing “Let Me Entertain You.” There are several verses to this, and the [first one](https://www.youtube.com/watch?v=JJNBzvYH-nU) is perfectly appropriate. ---
**Author:** ![usedtobe](https://avatars.discourse-cdn.com/v4/letter/u/ec9cab/32.png) [@usedtobe](https://boards.straightdope.com/u/usedtobe)\ **Post date:** [December 12, 2014, 1:56am UTC](https://boards.straightdope.com/t/pr-firm-discovers-the-importance-of-researching-potential-names/706844/25 "2014-12-12T01:56:33Z")
In 1984, the Reagun - yes, THAT one, actually used Springsteen’s “Born in the USA” as a campaign song. They didn’t stop because they found out what the song is about (a small-town loser who get sent to 'Nam and returns home and is shunned), but because Springsteen told them to stop. “Strange Fruit” has nothing on a senile loser with a great smile. ---
**Author:** ![Amateur\_Barbarian](https://avatars.discourse-cdn.com/v4/letter/a/59ef9b/32.png) [@Amateur\_Barbarian](https://boards.straightdope.com/u/Amateur_Barbarian)\ **Post date:** [December 12, 2014, 4:44am UTC](https://boards.straightdope.com/t/pr-firm-discovers-the-importance-of-researching-potential-names/706844/26 "2014-12-12T04:44:21Z")
> [@Dendarii\_Dame](#): > > I’m working on a novel in which there are two businesses that are shown in a very unfavorable light. I Googled the names before I used them–my first couple of choices were companies that actually exist–and I’m going to check one last time before I start sending the manuscript to agents. There was an Arnie movie in which the eeevil company was named Cyrex… which then-hot chipmaker Cyrix objected to. After the film was in the can. The released version has some very bad CGI making it “Cyrez” on signs, doors, cars etc. [Previous page](https://boards.straightdope.com/t/pr-firm-discovers-the-importance-of-researching-potential-names/706844.md?page=1)