There’s always the option of, when hearing of a boycott, writing to the sponsors and saying, “Don’t give in to consumer blackmail - keep sponsoring that show.”
Ah, now, if this is your point, yes, I agree, I wish people would mind their own business a bit more. As Miss Manners has said (paraphrasing), “If more people were concerned about being reconciled rather than being right, the world would be a happier place.”
However, I still would never deny anyone the opportunity to boycott what they wanted to boycott - after all, I’m personally boycotting the products that sponsor Dr. Laura (er, well, I will, once I get a good list of them). I even make a stink about her here on the SDMB and elsewhere on the 'net. But I don’t think she should be banned from the airwaves just because I disagree with her; rather, I think she should be banned because other media personalities have been fired or cancelled for similar reasons, but she has not (I see an unfair standard here).
Finally, the bottom line? “It’s all about the Benjamins, baby.”
Esprix