# Product polling

**URL:** <https://boards.straightdope.com/t/product-polling/1024066>\
**Category:** In My Humble Opinion\
**Created:** [October 17, 2025, 7:49pm UTC](https://boards.straightdope.com/t/product-polling/1024066 "2025-10-17T19:49:22Z")\
**Posts on this page:** 5\
**Page:** 1

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**Author:** ![HoneyBadgerDC](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/honeybadgerdc/32/1033_2.png) [@HoneyBadgerDC](https://boards.straightdope.com/u/HoneyBadgerDC)\
**Post date:** [October 17, 2025, 7:49pm UTC](https://boards.straightdope.com/t/product-polling/1024066/1 "2025-10-17T19:49:22Z")

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Do independent polling houses exist where they decide what they want to poll based on the projected value of the poll they are going to conduct?

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**Author:** ![LSLGuy](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/lslguy/32/5813_2.png) [@LSLGuy](https://boards.straightdope.com/u/LSLGuy)\
**Post date:** [October 17, 2025, 7:54pm UTC](https://boards.straightdope.com/t/product-polling/1024066/2 "2025-10-17T19:54:01Z")

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By “value” do you mean the price they can sell the results for, or some other measure of value.

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**Author:** ![HoneyBadgerDC](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/honeybadgerdc/32/1033_2.png) [@HoneyBadgerDC](https://boards.straightdope.com/u/HoneyBadgerDC)\
**Post date:** [October 17, 2025, 7:59pm UTC](https://boards.straightdope.com/t/product-polling/1024066/3 "2025-10-17T19:59:40Z")

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> [@LSLGuy](#):
>
> By “value” do you mean the price they can sell the results for, or some other measure of value

Yes, how much can they sell it for, Also, they could connect the data with companies that would value it the most.

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<div class="post-metadata">

**Author:** ![HoneyBadgerDC](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/honeybadgerdc/32/1033_2.png) [@HoneyBadgerDC](https://boards.straightdope.com/u/HoneyBadgerDC)\
**Post date:** [October 17, 2025, 8:13pm UTC](https://boards.straightdope.com/t/product-polling/1024066/4 "2025-10-17T20:13:41Z")

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I am envisioning an innovation driver. More specific, pertinent data that corporations could use to stay at the top of their game.

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**Author:** ![Si\_Amigo](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/si_amigo/32/2877_2.png) [@Si\_Amigo](https://boards.straightdope.com/u/Si_Amigo)\
**Post date:** [October 17, 2025, 8:34pm UTC](https://boards.straightdope.com/t/product-polling/1024066/5 "2025-10-17T20:34:29Z")

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JD Power comes to mind. They poll new car owners independent of the OEM’S and then sell customized tiers of data to the OEM’s. Their rankings are valued because they are not skewed too much by their customers.

I worked and retired from both Nissan and Bose in the infotainment field and their feedback was greatly valued, even if it was bad news. Some years Nissan would not purchase the data and Bose would cite it to them show that they were falling behind the other car companies.

[They also serve many other industries.](https://en.wikipedia.org/wiki/J.D._Power)