To be fair, you’re going to have a panic after the event anyway, so why have one before as well? 
Plus, there will be fewer people to panic afterwards, and the people who would complain afterwards kinda won’t be there to do the complaining. “Hey, why didn’t you warn us the crater was going off and air-mailing us to Nova Scotia?”
Copywriter tossed to fiery death in volcano – “Jim Versus the Volcano” as it were – equals big publicity, lead news story on all the major outlets…
or
Copywriter given colicky baby.
Correct me if I’m wrong, but I don’t see the publicity angle on this one. Yet someone evidentially greenlighted it. Oh well, I guess I’m not a PR expert anyway.
I’m just interested in the thinking behind Sleep Deprivation as a Method for Improving Proofreading.
Or did they transfer Jim out of proofreading and into on-site child care (which sounds like a better idea)?
Was it a simple scheduling coincidence this article appeared in the midst of the current Yellowstone activity, or was it intentionally rescheduled for that reason? If the latter, couldn’t it at least have been mentioned? Perhaps something to the effect that experts say isn’t a positive signal of an impending big bang.