I was an assistant manager of a Radio Shack for several years when I was young. That was the ‘golden era’ of Radio Shack, when the employees themselves were usually Ham radio guys or computer experimenters or kit builders. One of my regular activities was drawing schematics for customers for simple circuits they needed, or to discuss Z-80 assembly code with a customer over a coffee, served from the machine we kept out for our customers. I loved that job.
What happened to Radio Shack was that they started to move upscale. The stores in my city all shifted into shopping malls, and became smaller stores with much higher costs per square foot.
The result was that it became too expensive to stock rarely-purchased items. I remember we would do inventory and find goods in the store that had been in inventory for ten years. If your little town didn’t have anyone who needed a 36-24v stepdown transformer, that thing was going to sit on the shelf forever.
So, Radio Shack started aiming at the mass market, becoming just another phone and gadget seller in a crowded, highly competitive market. And they got their asses kicked.
It could have gone another way. Radio Shack did have to get out of the electronics part business at the retail level. But they could have worked very hard on having a terrific web store for electronic parts which could also serve to advertise the higher-value items that are in the store.
And the stores themselves should have become the hubs for the ‘maker’ movement. Electronic experimentation isn’t going away - it’s just morphing. People who would have been HAM operators 50 years ago are now experimenting with Arduino, flying drones, building 3-D printers, and doing all kinds of other cool stuff with technology.
We have craft stores here called “Michaels”. Those stores help build their own markets by offering arts and crafts classes, providing meeting rooms for artists to teach, and by offering heavy discounts on strategic items every week. Radio Shack should have become the Michaels of the hobbyist/maker movement. Sell tools, R/C stuff, Arduino and other microcontrollers, test equipment, 3D printers and other things geeks and engineers will love. Maybe even move in the ‘science’ direction and carry some telescopes, microscopes, etc. Offer classes on making things. Sponsor meet-ups and contests. Work with the schools. Energize the community and create a market.
Too bad they never had the vision. They took the ‘easy’ road, and got trampled.