# Really cool logos **URL:** \ **Category:** Miscellaneous and Personal Stuff I Must Share\ **Created:** [September 8, 2011, 5:25pm UTC](https://boards.straightdope.com/t/really-cool-logos/595628 "2011-09-08T17:25:23Z")\ **Posts on this page:** 20\ **Page:** 2
**Author:** ![aktep](https://avatars.discourse-cdn.com/v4/letter/a/f0a364/32.png) [@aktep](https://boards.straightdope.com/u/aktep)\ **Post date:** [September 9, 2011, 8:03pm UTC](https://boards.straightdope.com/t/really-cool-logos/595628/21 "2011-09-09T20:03:21Z")
> [@Ellen\_Cherry](#): > > Similar to the FedEx, we have a show called One to One with a fairly simple logo but the same kind of cleverness. [One to One](http://www.ket.org/onetoone/images/onetoone_display_hed.jpg). What am I missing with this one? ---
**Author:** ![Elysium](https://avatars.discourse-cdn.com/v4/letter/e/3be4f8/32.png) [@Elysium](https://boards.straightdope.com/u/Elysium)\ **Post date:** [September 9, 2011, 8:27pm UTC](https://boards.straightdope.com/t/really-cool-logos/595628/22 "2011-09-09T20:27:31Z")
> [@aktep](#): > > What am I missing with this one? I think it’s that the negative space on the bottom/top of the Ns makes it seem like the To is in a talk bubble with two tails. So two people talking one on one. ---
**Author:** ![Annie-Xmas](https://avatars.discourse-cdn.com/v4/letter/a/ecc23a/32.png) [@Annie-Xmas](https://boards.straightdope.com/u/Annie-Xmas)\ **Post date:** [September 9, 2011, 8:30pm UTC](https://boards.straightdope.com/t/really-cool-logos/595628/23 "2011-09-09T20:30:34Z")
Ever notice the arrow on the bottom of the [amazon.com](http://en.wikipedia.org/wiki/File:Amazon.com-Logo.svg) logo. “From a to z.” ---
**Author:** ![boytyperanma](https://avatars.discourse-cdn.com/v4/letter/b/4491bb/32.png) [@boytyperanma](https://boards.straightdope.com/u/boytyperanma)\ **Post date:** [September 9, 2011, 8:50pm UTC](https://boards.straightdope.com/t/really-cool-logos/595628/24 "2011-09-09T20:50:46Z")
How bout the worst logo I’ve seen recently [Sherwin Williams](http://www.google.com/search?q=sherwin+williams+paint+the+world&oe=utf-8&rls=org.mozilla:en-US:official&client=firefox-a&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&hl=en&tab=wi&biw=1270&bih=809#um=1&hl=en&client=firefox-a&rls=org.mozilla:en-US%3Aofficial&tbm=isch&sa=1&q=sherwin+williams+cover+the+earth&oq=sherwin+williams+cover+the+earth&aq=f&aqi=g2&aql=&gs_sm=e&gs_upl=4316l5163l0l5515l5l5l0l4l4l0l112l112l0.1l1l0&bav=on.2,or.r_gc.r_pw.r_cp.&fp=fc99e3dde741b45c&biw=1270&bih=809) What the hell were they thinking? I saw that logo and the first thoughts in my head were Sherwin Williams polluting the earth! Toxic chemicals covering my house is what I want to think about when I’m buying paint, OK maybe not. To further ignore the threads goal I thought [these](http://www.bitrebels.com/design/brandversations-when-competitors-invade-each-others-logos/) are pretty cool I’ve had some conversations with friends designing new company logo’s and such and something often left out in the design phase is practicality. Number of colors in the logo and the ratio’s/dimensions, having seen the headaches involved in a logo that can’t be easily adjusted for different uses I tend to look at logo’s a bit differently like ‘wow that one would be a terrible if they had to shrink it for a business card or blow it up for a t-shirt.’ An example of a good logo in their industries is often [Wizards of the Coast](http://www.google.com/search?q=wizards+of+the+coast&oe=utf-8&rls=org.mozilla:en-US:official&client=firefox-a&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&hl=en&tab=wi&biw=1270&bih=809) ---
**Author:** ![Joey\_P](https://avatars.discourse-cdn.com/v4/letter/j/919ad9/32.png) [@Joey\_P](https://boards.straightdope.com/u/Joey_P)\ **Post date:** [September 9, 2011, 8:59pm UTC](https://boards.straightdope.com/t/really-cool-logos/595628/25 "2011-09-09T20:59:56Z")
> [@Annie-Xmas](#): > > Ever notice the arrow on the bottom of the [amazon.com](http://en.wikipedia.org/wiki/File:Amazon.com-Logo.svg) logo. “From a to z.” I never noticed that, I just always thought it looked like a big sperm. In fact, I think the first time I saw it, it was just the arrow without the word (is that how it looks on the shipping box) and my first thought was “What a stupid logo, it looks like a big sperm.” ---
**Author:** ![standingwave](https://avatars.discourse-cdn.com/v4/letter/s/9de0a6/32.png) [@standingwave](https://boards.straightdope.com/u/standingwave)\ **Post date:** [September 9, 2011, 9:05pm UTC](https://boards.straightdope.com/t/really-cool-logos/595628/26 "2011-09-09T21:05:47Z")
My [favorite](http://www.boingboing.net/images/_photos_uncategorized_2008_04_23_ogclogo.jpg) in the unfortunate logo category. You need to turn your head and use your imagination. The complete story is [here](http://www.telegraph.co.uk/news/1901656/OGC-unveils-new-logo-to-red-faces.html). ---
**Author:** ![BobArrgh](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/bobarrgh/32/2881_2.png) [@BobArrgh](https://boards.straightdope.com/u/BobArrgh)\ **Post date:** [September 10, 2011, 4:09am UTC](https://boards.straightdope.com/t/really-cool-logos/595628/27 "2011-09-10T04:09:33Z")
Here’s one from our neck of the woods. [xpedx.com](http://xpedx.com). This is for a paper distribution company. If one of their trucks flips over, at least everyone will know who it belongs to. ---
**Author:** ![Ponch8](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/ponch8/32/9883_2.png) [@Ponch8](https://boards.straightdope.com/u/Ponch8)\ **Post date:** [September 10, 2011, 4:40am UTC](https://boards.straightdope.com/t/really-cool-logos/595628/28 "2011-09-10T04:40:35Z")
I’ve always liked the one for Austin Peay, a college in Tennessee. Their unofficial cheer is “Let’s go Peay!” [Austin Peay State University Athletics - Official Athletics Website](http://www.apsugovernors.com//HomePage.dbml?DB_OEM_ID=16900) (logo in top left corner) I often write my A’s and P’s in that fashion now. ---
**Author:** ![Bartman](https://avatars.discourse-cdn.com/v4/letter/b/779978/32.png) [@Bartman](https://boards.straightdope.com/u/Bartman)\ **Post date:** [September 10, 2011, 4:43am UTC](https://boards.straightdope.com/t/really-cool-logos/595628/29 "2011-09-10T04:43:57Z")
I liked the previous Big Ten Conference logo as seen[here](http://www.google.com/imgres?imgurl=http://assets.sbnation.com/assets/504555/old_big_ten.jpg&imgrefurl=http://www.crimsonquarry.com/2010/12/13/1873467/the-big-tens-logo-and-division-names-deserve-a-failing-grade&h=267&w=400&sz=38&tbnid=bQcXKpvse6ibaM:&tbnh=93&tbnw=140&prev=/search%3Fq%3Dbig%2B10%2Blogo%26tbm%3Disch%26tbo%3Du&zoom=1&q=big+10+logo&docid=rjSRe2W2lw_M9M&sa=X&ei=dOpqTuf8MeSKsAKx9IHOBA&ved=0CD4Q9QEwBQ&dur=419). Cleverly poking fun at themselves. Calling tehmselves teh big 10 when they actually had 11 schools. The new one for the 12 team conference sucks in comparison. ---
**Author:** ![xash](https://avatars.discourse-cdn.com/v4/letter/x/c6cbf5/32.png) [@xash](https://boards.straightdope.com/u/xash)\ **Post date:** [September 10, 2011, 4:49am UTC](https://boards.straightdope.com/t/really-cool-logos/595628/30 "2011-09-10T04:49:37Z")
Sun Microsystems: [http://upload.wikimedia.org/wikipedia/en/c/c8/Sun\_Microsystems\_logo.svg](http://upload.wikimedia.org/wikipedia/en/c/c8/Sun_Microsystems_logo.svg) ---
**Author:** ![xash](https://avatars.discourse-cdn.com/v4/letter/x/c6cbf5/32.png) [@xash](https://boards.straightdope.com/u/xash)\ **Post date:** [September 10, 2011, 4:52am UTC](https://boards.straightdope.com/t/really-cool-logos/595628/31 "2011-09-10T04:52:51Z")
> [@Joey\_P](#): > > I never noticed that, I just always thought it looked like a big sperm. In fact, I think the first time I saw it, it was just the arrow without the word (is that how it looks on the shipping box) and my first thought was “What a stupid logo, it looks like a big sperm.” [Amazon.com](http://Amazon.com)’s original logo (scroll down): [http://www.geekwire.com/2011/meet-shel-kaphan-amazoncom-employee-1/3](http://www.geekwire.com/2011/meet-shel-kaphan-amazoncom-employee-1/3) ---
**Author:** ![blondebear](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/blondebear/32/1022_2.png) [@blondebear](https://boards.straightdope.com/u/blondebear)\ **Post date:** [September 10, 2011, 4:59am UTC](https://boards.straightdope.com/t/really-cool-logos/595628/32 "2011-09-10T04:59:11Z")
Call me old-fashioned, but I think the[RAF ROUNDEL](http://en.wikipedia.org/wiki/Roundel) has always been extremely cool. (Or is that an \*insignia \* vs a logo…and if so, what’s the difference?) ---
**Author:** ![Eyebrows\_0f\_Doom](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/eyebrows_0f_doom/32/3119_2.png) [@Eyebrows\_0f\_Doom](https://boards.straightdope.com/u/Eyebrows_0f_Doom)\ **Post date:** [September 10, 2011, 5:14am UTC](https://boards.straightdope.com/t/really-cool-logos/595628/33 "2011-09-10T05:14:46Z")
> [@Annie-Xmas](#): > > Ever notice the arrow on the bottom of the [amazon.com](http://en.wikipedia.org/wiki/File:Amazon.com-Logo.svg) logo. “From a to z.” Whoa. I always saw it as just a smile! That’s cool. ---
**Author:** ![mnemosyne](https://avatars.discourse-cdn.com/v4/letter/m/c4cdca/32.png) [@mnemosyne](https://boards.straightdope.com/u/mnemosyne)\ **Post date:** [September 10, 2011, 4:10pm UTC](https://boards.straightdope.com/t/really-cool-logos/595628/34 "2011-09-10T16:10:44Z")
I’ve always liked the logo for our local dragon boat club; [22dragons](http://22dragons.com/). For that matter, the logo for the [20km Challenge](http://www.bateaudragon.com/) is also pretty cool. Teams come up with some rather awesome logos based on the dragon and the paddle. ---
**Author:** ![MadTheSwine](https://avatars.discourse-cdn.com/v4/letter/m/9fc29f/32.png) [@MadTheSwine](https://boards.straightdope.com/u/MadTheSwine)\ **Post date:** [September 10, 2011, 9:01pm UTC](https://boards.straightdope.com/t/really-cool-logos/595628/35 "2011-09-10T21:01:45Z")
I have always liked the Sunoco logo. [http://www.imschurchside.net/sunoco.php](http://www.imschurchside.net/sunoco.php) Nothing hidden in it AFAIK,but I like it. ---
**Author:** ![Chronos](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/chronos/32/134_2.png) [@Chronos](https://boards.straightdope.com/u/Chronos)\ **Post date:** [September 10, 2011, 9:14pm UTC](https://boards.straightdope.com/t/really-cool-logos/595628/36 "2011-09-10T21:14:38Z")
Nothing hidden in it, but the [Obama campaign logo](http://www.google.com/imgres?q=obama+logo&hl=en&safe=off&sa=X&tbm=isch&prmd=ivns&tbnid=Mee-E-hLg0Dl_M:&imgrefurl=http://www.xomba.com/obama_logo&docid=uxFHC3hFB8SCmM&w=300&h=300&ei=x9JrTuK9K6riiAK0w435Bg&zoom=1&iact=hc&vpx=634&vpy=115&dur=647&hovh=225&hovw=225&tx=150&ty=121&page=1&tbnh=141&tbnw=141&start=0&ndsp=24&ved=1t:429,r:2,s:0&biw=1303&bih=774) is nicely elegant. It manages to evoke the letter O, the flag, fields of crops, and a sunrise, and fits just right on a button. ---
**Author:** ![Anamorphic](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/anamorphic/32/3057_2.png) [@Anamorphic](https://boards.straightdope.com/u/Anamorphic)\ **Post date:** [September 10, 2011, 9:35pm UTC](https://boards.straightdope.com/t/really-cool-logos/595628/37 "2011-09-10T21:35:08Z")
I always liked the [old Milwaukee Brewers logo](http://en.wikipedia.org/wiki/File:Milwaukee_Brewers_Alternate_Logo.svg). A baseball glove comprised of an “m” and a “b”. ---
**Author:** ![Sunspace](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/sunspace/32/1250_2.png) [@Sunspace](https://boards.straightdope.com/u/Sunspace)\ **Post date:** [September 10, 2011, 9:38pm UTC](https://boards.straightdope.com/t/really-cool-logos/595628/38 "2011-09-10T21:38:59Z")
> [@runner pat](#): > > This one is rather [amusing.](http://2.bp.blogspot.com/_8M4A38LyBBs/TARhR4o03aI/AAAAAAAAXas/Qa2UWF5ps0g/s1600/worst+logo+fals14.jpg) Yes, that’s a very strange way to write a script J. What? ---
**Author:** ![silenus](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/silenus/32/166_2.png) [@silenus](https://boards.straightdope.com/u/silenus)\ **Post date:** [September 10, 2011, 9:39pm UTC](https://boards.straightdope.com/t/really-cool-logos/595628/39 "2011-09-10T21:39:46Z")
> [@Ogre](#): > > I still like [this](http://www.southernliterarytrail.org/images/logo-encyclopediaofalabama2.jpg) one. You only have the one, right? 😛 ---
**Author:** ![carlb](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/carlb/32/5930_2.png) [@carlb](https://boards.straightdope.com/u/carlb)\ **Post date:** [September 10, 2011, 10:15pm UTC](https://boards.straightdope.com/t/really-cool-logos/595628/40 "2011-09-10T22:15:50Z")
I think the Arizona Diamondbacks have some pretty good logos; [this one](http://www.baseball-wallpapers.com/bulkupload/wallpapers/Arizona%20Diamondbacks/Arizona-Diamondbacks-Logo.jpg), [and especially this one.](http://www.ejmabaseball.com/LOGOS/ARI_ek9eboko0s1chriw1w48.gif) I really like the blending of the lowercase letters to make the shape of a rattlesnake head. [Previous page](https://boards.straightdope.com/t/really-cool-logos/595628.md?page=1) [Next page](https://boards.straightdope.com/t/really-cool-logos/595628.md?page=3)