# Release dates

**URL:** <https://boards.straightdope.com/t/release-dates/409916>\
**Category:** Factual Questions\
**Created:** [June 29, 2007, 1:45pm UTC](https://boards.straightdope.com/t/release-dates/409916 "2007-06-29T13:45:09Z")\
**Posts on this page:** 4\
**Page:** 1

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**Author:** ![scarsdalegalahad](https://avatars.discourse-cdn.com/v4/letter/s/aeb1de/32.png) [@scarsdalegalahad](https://boards.straightdope.com/u/scarsdalegalahad)\
**Post date:** [June 29, 2007, 1:45pm UTC](https://boards.straightdope.com/t/release-dates/409916/1 "2007-06-29T13:45:09Z")

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Hey guys,

So I was wondering, CDs are mostly released on Tuesdays (? i think) and Movies can be released on Thursdays but usually Fridays. The Apple iPhone is being released on a Friday. Why is there a difference? I would think everything should be released on a Friday and ad campaigns should be most rigorous on a Thursday. Why do some products have different dates?

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**Author:** ![Hampshire](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/hampshire/32/4887_2.png) [@Hampshire](https://boards.straightdope.com/u/Hampshire)\
**Post date:** [June 29, 2007, 1:54pm UTC](https://boards.straightdope.com/t/release-dates/409916/2 "2007-06-29T13:54:11Z")

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CDs and DVDs are released on Tuesdays because that is a retailers slowest day and it is an effort to get people into the stores.  
Movies are released on Fridays because weekend ticket sales are heaviest and it gives them a jump on sales before the hype goes down.

I-Phone on a Friday? Beats me.

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**Author:** ![installLSC](https://avatars.discourse-cdn.com/v4/letter/i/54ee81/32.png) [@installLSC](https://boards.straightdope.com/u/installLSC)\
**Post date:** [June 30, 2007, 4:56am UTC](https://boards.straightdope.com/t/release-dates/409916/3 "2007-06-30T04:56:05Z")

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Another major reason CD’s and DVD’s are released on Tuesday is that Billboard Magazine, the highest profile journal for music, starts its chart sales week on Tuesday. Since blockbuster CD/DVD releases have their biggest sales in the first week, a Tuesday release maximizes sales and thus chart performance.

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**Author:** ![N9IWP](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/n9iwp/32/3154_2.png) [@N9IWP](https://boards.straightdope.com/u/N9IWP)\
**Post date:** [June 30, 2007, 12:23pm UTC](https://boards.straightdope.com/t/release-dates/409916/4 "2007-06-30T12:23:23Z")

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A lot of Apple gadgets are announced on a Tuesday. I’m not sure why the iPhone was realsed on a Friday, but I know the time was set to 6PM so less people would take off work to get one.

I think comic books usually come out on Wednesday

Brian
