# Releasing a summer-type blockbuster action movie around Christmas

**URL:** <https://boards.straightdope.com/t/releasing-a-summer-type-blockbuster-action-movie-around-christmas/790378>\
**Category:** Cafe Society\
**Created:** [July 2, 2017, 6:12pm UTC](https://boards.straightdope.com/t/releasing-a-summer-type-blockbuster-action-movie-around-christmas/790378 "2017-07-02T18:12:09Z")\
**Posts on this page:** 18\
**Page:** 1

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**Author:** ![Velocity](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/velocity/32/18006_2.png) [@Velocity](https://boards.straightdope.com/u/Velocity)\
**Post date:** [July 2, 2017, 6:12pm UTC](https://boards.straightdope.com/t/releasing-a-summer-type-blockbuster-action-movie-around-christmas/790378/1 "2017-07-02T18:12:09Z")

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Suppose that a studio releases a action-combat blockbuster movie, the type typically seen around summer (i.e., the Dark Knight type,) around Christmas when most folks are looking for cheery-holiday festive stuff. Would this considerably dampen the success of the movie at the box office, or would people still be in the mood for that sort of combat/action even in Christmas?

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**Author:** ![beowulff](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/beowulff/32/542_2.png) [@beowulff](https://boards.straightdope.com/u/beowulff)\
**Post date:** [July 2, 2017, 6:20pm UTC](https://boards.straightdope.com/t/releasing-a-summer-type-blockbuster-action-movie-around-christmas/790378/2 "2017-07-02T18:20:23Z")

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The Lord of the Rings was released December, 19th, 2001.  
Didn’t seem to hurt it none.

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**Author:** ![cmkeller](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/cmkeller/32/118_2.png) [@cmkeller](https://boards.straightdope.com/u/cmkeller)\
**Post date:** [July 2, 2017, 6:39pm UTC](https://boards.straightdope.com/t/releasing-a-summer-type-blockbuster-action-movie-around-christmas/790378/3 "2017-07-02T18:39:04Z")

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The last two Star Wars movies didn’t seem to suffer from late December release dates.

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**Author:** ![Darren\_Garrison](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/darren_garrison/32/92_2.png) [@Darren\_Garrison](https://boards.straightdope.com/u/Darren_Garrison)\
**Post date:** [July 2, 2017, 6:48pm UTC](https://boards.straightdope.com/t/releasing-a-summer-type-blockbuster-action-movie-around-christmas/790378/4 "2017-07-02T18:48:34Z")

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> [@Velocity](#):
>
> Suppose that a studio releases a action-combat blockbuster movie, the type typically seen around summer (i.e., the Dark Knight type,) around Christmas when most folks are looking for cheery-holiday festive stuff. Would this considerably dampen the success of the movie at the box office, or would people still be in the mood for that sort of combat/action even in Christmas?

_The Force Awakens. Rogue One_.

(Oops. Enter the Ninja’d.)

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**Author:** ![Trancephalic](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/trancephalic/32/380_2.png) [@Trancephalic](https://boards.straightdope.com/u/Trancephalic)\
**Post date:** [July 2, 2017, 6:56pm UTC](https://boards.straightdope.com/t/releasing-a-summer-type-blockbuster-action-movie-around-christmas/790378/5 "2017-07-02T18:56:50Z")

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Weather’s shitty and everyone’s off work. Seems like the perfect time for Big Tentpole nonsense.

Addendum: everyone’s sick of Christmas by Thanksgiving these days

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**Author:** ![Ethilrist](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/ethilrist/32/4604_2.png) [@Ethilrist](https://boards.straightdope.com/u/Ethilrist)\
**Post date:** [July 2, 2017, 7:57pm UTC](https://boards.straightdope.com/t/releasing-a-summer-type-blockbuster-action-movie-around-christmas/790378/6 "2017-07-02T19:57:48Z")

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> [@Trancephalic](#):
>
> Weather’s shitty and everyone’s off work. Seems like the perfect time for Big Tentpole nonsense.
> 
> Addendum: everyone’s sick of Christmas by Thanksgiving these days

“Somebody get these kids outta the goddam house for a couple hours…”

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**Author:** ![Reddy\_Mercury](https://avatars.discourse-cdn.com/v4/letter/r/43a26b/32.png) [@Reddy\_Mercury](https://boards.straightdope.com/u/Reddy_Mercury)\
**Post date:** [July 2, 2017, 8:33pm UTC](https://boards.straightdope.com/t/releasing-a-summer-type-blockbuster-action-movie-around-christmas/790378/7 "2017-07-02T20:33:43Z")

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A lot of the early Bond movies except for YOLT (released in June '67) were released in December. I think Live and Let Die cemented the summer release date for those movies.

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**Author:** ![Velocity](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/velocity/32/18006_2.png) [@Velocity](https://boards.straightdope.com/u/Velocity)\
**Post date:** [July 2, 2017, 8:40pm UTC](https://boards.straightdope.com/t/releasing-a-summer-type-blockbuster-action-movie-around-christmas/790378/8 "2017-07-02T20:40:08Z")

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> [@Trancephalic](#):
>
> Seems like the perfect time for \*\*Big Tentpole \*\*nonsense.

What? :dubious:

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**Author:** ![journeyman\_southpaw](https://avatars.discourse-cdn.com/v4/letter/j/5e9695/32.png) [@journeyman\_southpaw](https://boards.straightdope.com/u/journeyman_southpaw)\
**Post date:** [July 2, 2017, 9:05pm UTC](https://boards.straightdope.com/t/releasing-a-summer-type-blockbuster-action-movie-around-christmas/790378/9 "2017-07-02T21:05:22Z")

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Superman was a December 1978 release and Flash Gordon was released in December 1980, so this was tried pretty early into the post-Jaws summer blockbuster era.

U.S. Thanksgiving weekend was also tried a lot in the '80s: Rocky IV, Star Trek IV and Back to the Future II all had late November releases.

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**Author:** ![Trancephalic](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/trancephalic/32/380_2.png) [@Trancephalic](https://boards.straightdope.com/u/Trancephalic)\
**Post date:** [July 2, 2017, 9:13pm UTC](https://boards.straightdope.com/t/releasing-a-summer-type-blockbuster-action-movie-around-christmas/790378/10 "2017-07-02T21:13:10Z")

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> [@Velocity](#):
>
> What? :dubious:

[Is that showbiz parlance or are you just happy to see me](https://en.m.wikipedia.org/wiki/Tent-pole_(entertainment))

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**Author:** ![The\_Other\_Waldo\_Pepper](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/the_other_waldo_pepper/32/12370_2.png) [@The\_Other\_Waldo\_Pepper](https://boards.straightdope.com/u/The_Other_Waldo_Pepper)\
**Post date:** [July 3, 2017, 3:20pm UTC](https://boards.straightdope.com/t/releasing-a-summer-type-blockbuster-action-movie-around-christmas/790378/11 "2017-07-03T15:20:10Z")

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DJANGO UNCHAINED came out in late December, did $425m on a $100m budget.

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**Author:** ![The\_Other\_Waldo\_Pepper](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/the_other_waldo_pepper/32/12370_2.png) [@The\_Other\_Waldo\_Pepper](https://boards.straightdope.com/u/The_Other_Waldo_Pepper)\
**Post date:** [July 3, 2017, 10:36pm UTC](https://boards.straightdope.com/t/releasing-a-summer-type-blockbuster-action-movie-around-christmas/790378/12 "2017-07-03T22:36:05Z")

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> [@Velocity](#):
>
> Suppose that a studio releases a action-combat blockbuster movie, the type typically seen around summer (i.e., the Dark Knight type,) around Christmas when most folks are looking for cheery-holiday festive stuff. Would this considerably dampen the success of the movie at the box office, or would people still be in the mood for that sort of combat/action even in Christmas?

The first MISSION: IMPOSSIBLE movie was #1 at the box office in June, and made more money by still being in the Top Ten during 4th of July weekend; third-biggest movie to come out that year. And the second was #1 at the box office in June, and made more money by still being in the Top Ten during 4th of July weekend, as the biggest movie to come out _that_ year. But the third dropped out of the Top Ten in June, and was only the eighth-biggest movie of _its_ year, and, well, that’s just unacceptable.

So when it came time for a fourth installment, they had it hit theaters in December, and it wound up doing _plenty_ better than eighth place for the year; heck, that sucker still has the biggest gross of any Tom Cruise movie _ever._

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**Author:** ![Lamia](https://avatars.discourse-cdn.com/v4/letter/l/8e7dd6/32.png) [@Lamia](https://boards.straightdope.com/u/Lamia)\
**Post date:** [July 3, 2017, 11:40pm UTC](https://boards.straightdope.com/t/releasing-a-summer-type-blockbuster-action-movie-around-christmas/790378/13 "2017-07-03T23:40:20Z")

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It’s my recollection that while some of the _Harry Potter_ movies were released in the summer, others came out around Thanksgiving. I don’t care enough to check the dates for all eight movies, but the IMDb tells me the first two were indeed released in November.

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**Author:** ![JohnT](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/johnt/32/15048_2.png) [@JohnT](https://boards.straightdope.com/u/JohnT)\
**Post date:** [July 4, 2017, 12:29am UTC](https://boards.straightdope.com/t/releasing-a-summer-type-blockbuster-action-movie-around-christmas/790378/14 "2017-07-04T00:29:28Z")

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_Titanic_ had a mid-December release.

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**Author:** ![The\_Other\_Waldo\_Pepper](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/the_other_waldo_pepper/32/12370_2.png) [@The\_Other\_Waldo\_Pepper](https://boards.straightdope.com/u/The_Other_Waldo_Pepper)\
**Post date:** [July 4, 2017, 2:00am UTC](https://boards.straightdope.com/t/releasing-a-summer-type-blockbuster-action-movie-around-christmas/790378/15 "2017-07-04T02:00:34Z")

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> [@JohnT](#):
>
> _Titanic_ had a mid-December release.

And the only movie ever to outgross it – the one with the gunships and the soldiers and the jungle warfare and et cetera – hit theaters in December likewise.

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**Author:** ![Apollyon](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/apollyon/32/4238_2.png) [@Apollyon](https://boards.straightdope.com/u/Apollyon)\
**Post date:** [July 4, 2017, 2:23am UTC](https://boards.straightdope.com/t/releasing-a-summer-type-blockbuster-action-movie-around-christmas/790378/16 "2017-07-04T02:23:05Z")

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> [@beowulff](#):
>
> The Lord of the Rings was released December, 19th, 2001.  
> Didn’t seem to hurt it none.

December _is_ summer.

(NZ. Y-Seasons-MV.) 🆒

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**Author:** ![Weisshund](https://avatars.discourse-cdn.com/v4/letter/w/ba8739/32.png) [@Weisshund](https://boards.straightdope.com/u/Weisshund)\
**Post date:** [July 4, 2017, 2:26am UTC](https://boards.straightdope.com/t/releasing-a-summer-type-blockbuster-action-movie-around-christmas/790378/17 "2017-07-04T02:26:57Z")

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Personally?  
I could care less what month it is

I live in florida, probably sitting outside in shorts in december most years, and dont care about the holiday, release what ever as log as it does not suck. 😃

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**Author:** ![Mahaloth](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/mahaloth/32/1079_2.png) [@Mahaloth](https://boards.straightdope.com/u/Mahaloth)\
**Post date:** [July 4, 2017, 3:20am UTC](https://boards.straightdope.com/t/releasing-a-summer-type-blockbuster-action-movie-around-christmas/790378/18 "2017-07-04T03:20:43Z")

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Then we have Die Hard, which is a Christmas movie, but was released in July.

> [@Weisshund](#):
>
> Personally?  
> I could care less what month it is
> 
> I live in florida, probably sitting outside in shorts in december most years, and dont care about the holiday, release what ever as log as it does not suck. 😃

Couldn’t care less.
