# Retail Markup Percentages

**URL:** <https://boards.straightdope.com/t/retail-markup-percentages/628544>\
**Category:** Factual Questions\
**Created:** [July 17, 2012, 5:28pm UTC](https://boards.straightdope.com/t/retail-markup-percentages/628544 "2012-07-17T17:28:51Z")\
**Posts on this page:** 5\
**Page:** 3

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**Author:** ![nogravity](https://avatars.discourse-cdn.com/v4/letter/n/9d8465/32.png) [@nogravity](https://boards.straightdope.com/u/nogravity)\
**Post date:** [July 18, 2012, 7:04pm UTC](https://boards.straightdope.com/t/retail-markup-percentages/628544/41 "2012-07-18T19:04:37Z")

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It’s for sale on the web. I’ll pm you the link.

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**Author:** ![Hampshire](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/hampshire/32/4887_2.png) [@Hampshire](https://boards.straightdope.com/u/Hampshire)\
**Post date:** [July 19, 2012, 8:03pm UTC](https://boards.straightdope.com/t/retail-markup-percentages/628544/42 "2012-07-19T20:03:42Z")

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I shot the link to my brother who does commercial refrigeration and asked if it would be something useful to him and what he’d pay for it.  
He said he uses cheap versions of them already but has never bought one becuase parts distributors usually give them away for free.

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**Author:** ![nogravity](https://avatars.discourse-cdn.com/v4/letter/n/9d8465/32.png) [@nogravity](https://boards.straightdope.com/u/nogravity)\
**Post date:** [July 19, 2012, 10:04pm UTC](https://boards.straightdope.com/t/retail-markup-percentages/628544/43 "2012-07-19T22:04:37Z")

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Thanks for the feedback, I’ll pass that along.

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**Author:** ![control-z](https://avatars.discourse-cdn.com/v4/letter/c/eada6e/32.png) [@control-z](https://boards.straightdope.com/u/control-z)\
**Post date:** [July 20, 2012, 4:09pm UTC](https://boards.straightdope.com/t/retail-markup-percentages/628544/44 "2012-07-20T16:09:59Z")

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> [@Mr.Slant](#):
>
> If it’s “The Best” product don’t be afraid to charge a premium price.  
> For Christ’s sake, they sell a $220 hammer…  
> [Stiletto TB15MS Tools Inc TI-Bone Titanium Hammer with Straight Handle - Stiletto Hammer - Amazon.com](http://www.amazon.com/Stiletto-TB15MS-Ti-Bone-Titanium-Straight/dp/B00006K158/ref=sr_1_1?ie=UTF8&qid=1342558518&sr=8-1&keywords=B00006K158)

There is also the strategy of purposely offering a $220 hammer, then the $50 ones look like a much better deal by comparison.

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**Author:** ![Mr.Slant](https://avatars.discourse-cdn.com/v4/letter/m/c57346/32.png) [@Mr.Slant](https://boards.straightdope.com/u/Mr.Slant)\
**Post date:** [July 20, 2012, 4:28pm UTC](https://boards.straightdope.com/t/retail-markup-percentages/628544/45 "2012-07-20T16:28:06Z")

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If you look at the Amazon sales rank, it’s non-zero.  
That means that at some point, someone actually bought one!

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