Not on the price placard next to the item. The placard read something to the effect of “Large Four Shelf Tool Cabinet $234”. As stated before, I had been in the store several times planning the purchase, this over several weeks. I knew that the special sale was coming up and discussed it with the salesperson each time. I made a point of telling him how happy I was that the sale was happening as it was going to save me several hundred dollars. Plus I mentioned that I had originally intended to go with cheaper plastic storage units and was incredibly happy that the 25% off would allow me to instead purchase the quality metal ones.
I guess my point is, the “regular” price in the store (at least over the several months I researched cabinets) was always constant, save maybe a single piece that would be on sale. I think that if you are a store and sell an item at a specific price and then advertise a sale based on a percentage off, that percentage should logically be off the everyday price you have for that item. To put something on sale and then say, yeah it’s on sale but not on sale of the marked price, but rather the “real retail price” is misleading and unethical. If you are going to do that why not make it so your store is packed with customers and have a 95% of sale. Just claim the full retail price of an item is 1000 times more than the in store marked price and move to step three, profit.
It was misleading because an average person would reasonably assume that the discount given would be off of the marked price on the item. In my case, even though I wanted the Craftsman cabinets I wouldn’t have planned to purchase them if the sale want running. Instead I would have settled for not so nice items that would have allowed me to stay within the budget I had set aside for these items. I ended up purchasing them anyway because by that time:
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I had my heart set on them, thinking they were less than they were.
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Had taken half a morning and several hours in the store picking out the items
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I had driven over forty miles to the nearest Sears store.
4)I had rented a truck to transport all of the items home (cheaper than the Sears delivery charge)
So, I guess in the end I went ahead with the purchase because I had invested so much tine and effort. Also because the"bait"of the sale did exactly what Sears hoped it would do. Got me in the store, got me emotionally invested in the item so that when it came time to checkout the reasons above ended up overriding my anger at the difference in what was conveyed and what was given.
And there lies the problem, Sears used deception and it isn’t right. Complaining about it here among friends gives me a chance to vent and perhaps warns a few of my fellow Dopers to be aware of this. In the end I probably should have walked away, but I’ll admit that a shiny red cabinet was stronger than my willpower.