# Scrolling through Google ads

**URL:** <https://boards.straightdope.com/t/scrolling-through-google-ads/456364>\
**Category:** About This Message Board\
**Created:** [July 13, 2008, 9:32pm UTC](https://boards.straightdope.com/t/scrolling-through-google-ads/456364 "2008-07-13T21:32:41Z")\
**Posts on this page:** 15\
**Page:** 1

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**Author:** ![Seeker\_of\_Truth\_and\_Beauty](https://avatars.discourse-cdn.com/v4/letter/s/f14d63/32.png) [@Seeker\_of\_Truth\_and\_Beauty](https://boards.straightdope.com/u/Seeker_of_Truth_and_Beauty)\
**Post date:** [July 13, 2008, 9:32pm UTC](https://boards.straightdope.com/t/scrolling-through-google-ads/456364/1 "2008-07-13T21:32:41Z")

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I just noticed this today. Can anyone clarify?

At the bottom of a thread page, I found the regular Google ads. There were also left- and right-scroll buttons, allowing me to move through about five “pages” of ads.

Is this new entirely, or perhaps is it just that now I see it as a member? {Thanks again, **Rick.** }

Or a third option, that I’ve just noticed it due to the lack of the other ads?

Please fight my ignorance.

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**Author:** ![Joey\_P](https://avatars.discourse-cdn.com/v4/letter/j/919ad9/32.png) [@Joey\_P](https://boards.straightdope.com/u/Joey_P)\
**Post date:** [July 14, 2008, 1:54am UTC](https://boards.straightdope.com/t/scrolling-through-google-ads/456364/2 "2008-07-14T01:54:24Z")

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Not only am I have a never seen that, at the moment, every page I check only has one ad at the bottom instead of three.

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**Author:** ![Mark\_Ryle](https://avatars.discourse-cdn.com/v4/letter/m/8dc957/32.png) [@Mark\_Ryle](https://boards.straightdope.com/u/Mark_Ryle)\
**Post date:** [July 14, 2008, 2:32am UTC](https://boards.straightdope.com/t/scrolling-through-google-ads/456364/3 "2008-07-14T02:32:40Z")

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I only have one Google ad at the bottom of this page and no left and right scrolling buttons associated with the ad. There are “Previous thread” and “Next thread” buttons immediately below the ad. You’re not referring to them, are you? The previous thread and next thread do have different Google ads – that’s why I ask.

The only Google ad I have is for “Scrolling Displays” (like ABC Times Square Studios’) conjured up by the reference to scrolling in this thread.

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**Author:** ![Mark\_Ryle](https://avatars.discourse-cdn.com/v4/letter/m/8dc957/32.png) [@Mark\_Ryle](https://boards.straightdope.com/u/Mark_Ryle)\
**Post date:** [July 14, 2008, 2:40am UTC](https://boards.straightdope.com/t/scrolling-through-google-ads/456364/4 "2008-07-14T02:40:24Z")

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Hold the phone. Immediately after posting my reply immediately above, the Google ads completely changed. Now I have four Google ads and left and right “scroll” buttons which bring up previous or next groups of three or four ads each – three backward and four forward.

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**Author:** ![Mark\_Ryle](https://avatars.discourse-cdn.com/v4/letter/m/8dc957/32.png) [@Mark\_Ryle](https://boards.straightdope.com/u/Mark_Ryle)\
**Post date:** [July 14, 2008, 3:27am UTC](https://boards.straightdope.com/t/scrolling-through-google-ads/456364/5 "2008-07-14T03:27:04Z")

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Now I’ve got only one again:

> [@](#):
>
> Google Ads  
> TheyBannedMe. com  
> The home for banned trolls, flamers asshats and d-bags.  
> www.TheyBannedMe

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**Author:** ![Exapno\_Mapcase](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/exapno_mapcase/32/1051_2.png) [@Exapno\_Mapcase](https://boards.straightdope.com/u/Exapno_Mapcase)\
**Post date:** [July 14, 2008, 3:35am UTC](https://boards.straightdope.com/t/scrolling-through-google-ads/456364/6 "2008-07-14T03:35:36Z")

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I first noticed the scroll bars on the Google ads on my blog several weeks ago. I wasn’t notified about them then, either. They just appeared. I’ve since noticed them elsewhere.

I literally never notice the Google ads here. Even when I scroll down to the bottom of a page, my eye misses them. So I have no idea if they’ve been around the Dope for more than today.

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**Author:** ![Justin\_Bailey](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/justin_bailey/32/8792_2.png) [@Justin\_Bailey](https://boards.straightdope.com/u/Justin_Bailey)\
**Post date:** [July 14, 2008, 7:28am UTC](https://boards.straightdope.com/t/scrolling-through-google-ads/456364/7 "2008-07-14T07:28:42Z")

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[QUOTE=Exapno Mapcase]  
I first noticed the scroll bars on the Google ads on my blog several weeks ago. I wasn’t notified about them then, either. They just appeared. I’ve since noticed them elsewhere.

I literally never notice the Google ads here. Even when I scroll down to the bottom of a page, my eye misses them. So I have no idea if they’ve been around the Dope for more than today.  
[/QUOTE]

These scrolling ads have been on Google Ads for at least a few months now.

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**Author:** ![TubaDiva](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/tubadiva/32/507_2.png) [@TubaDiva](https://boards.straightdope.com/u/TubaDiva)\
**Post date:** [July 14, 2008, 4:25pm UTC](https://boards.straightdope.com/t/scrolling-through-google-ads/456364/8 "2008-07-14T16:25:08Z")

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My WAG: The Google ads are displayed according to some sort of logic – and for some threads they have a lot of stuff to pull from and for some they have only a few – or one, as I see on this page – it just depends on the keywords Google seizes on.

So you may have one ad or a lot of ads and if there’s more than 2 or 3 ads it scrolls the rest.

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**Author:** ![Canadjun](https://avatars.discourse-cdn.com/v4/letter/c/76d3ee/32.png) [@Canadjun](https://boards.straightdope.com/u/Canadjun)\
**Post date:** [July 14, 2008, 5:05pm UTC](https://boards.straightdope.com/t/scrolling-through-google-ads/456364/9 "2008-07-14T17:05:23Z")

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[QUOTE=Mark Ryle]  
Now I’ve got only one again:  
[/QUOTE]

I wonder how many people are going to **immediately** check the site mentioned in your quote. I just did! 😃

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**Author:** ![Merhouse](https://avatars.discourse-cdn.com/v4/letter/m/b5a626/32.png) [@Merhouse](https://boards.straightdope.com/u/Merhouse)\
**Post date:** [July 14, 2008, 7:01pm UTC](https://boards.straightdope.com/t/scrolling-through-google-ads/456364/10 "2008-07-14T19:01:56Z")

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Wow, those scroll buttons could have been there another 20 years and I never would have even noticed them.

I wonder if \*\*this \*\* counts as ignorance fought 😕

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**Author:** ![rowrrbazzle](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/rowrrbazzle/32/414_2.png) [@rowrrbazzle](https://boards.straightdope.com/u/rowrrbazzle)\
**Post date:** [July 14, 2008, 7:13pm UTC](https://boards.straightdope.com/t/scrolling-through-google-ads/456364/11 "2008-07-14T19:13:17Z")

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Now I got an ad for scrolling LED displays. 😃

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**Author:** ![Mark\_Ryle](https://avatars.discourse-cdn.com/v4/letter/m/8dc957/32.png) [@Mark\_Ryle](https://boards.straightdope.com/u/Mark_Ryle)\
**Post date:** [July 14, 2008, 7:47pm UTC](https://boards.straightdope.com/t/scrolling-through-google-ads/456364/12 "2008-07-14T19:47:21Z")

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[QUOTE=Canadjun]  
I wonder how many people are going to **immediately** check the site mentioned in your quote. I just did! 😃  
[/QUOTE]  
I quick copied down the site in case the Google ad would disappear when I clicked Post Reply, as it then did in fact.  
[QUOTE=Merhouse]  
Wow, those scroll buttons could have been there another 20 years and I never would have even noticed them.  
[/QUOTE]  
I wouldn’t have noticed them either if not for the OP.

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**Author:** ![BiblioCat](https://avatars.discourse-cdn.com/v4/letter/b/ed8c4c/32.png) [@BiblioCat](https://boards.straightdope.com/u/BiblioCat)\
**Post date:** [July 16, 2008, 4:30am UTC](https://boards.straightdope.com/t/scrolling-through-google-ads/456364/13 "2008-07-16T04:30:35Z")

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Count me in as one who never noticed the scroll buttons either.

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**Author:** ![Mark\_Ryle](https://avatars.discourse-cdn.com/v4/letter/m/8dc957/32.png) [@Mark\_Ryle](https://boards.straightdope.com/u/Mark_Ryle)\
**Post date:** [July 16, 2008, 10:45am UTC](https://boards.straightdope.com/t/scrolling-through-google-ads/456364/14 "2008-07-16T10:45:56Z")

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[QUOTE=Exapno Mapcase]  
I literally never notice the Google ads here. Even when I scroll down to the bottom of a page, my eye misses them.  
[/QUOTE]  
The scroll buttons themselves are unobtrusive – small, light blue, looking almost greyed-out – with plenty of whitespace, Google’s signature.

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**Author:** ![Seeker\_of\_Truth\_and\_Beauty](https://avatars.discourse-cdn.com/v4/letter/s/f14d63/32.png) [@Seeker\_of\_Truth\_and\_Beauty](https://boards.straightdope.com/u/Seeker_of_Truth_and_Beauty)\
**Post date:** [July 22, 2008, 8:15pm UTC](https://boards.straightdope.com/t/scrolling-through-google-ads/456364/15 "2008-07-22T20:15:29Z")

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I’m not entirely sure I got an answer, but I appreciate the disourse.

Tuba, you may close this if you like.
