# Shrinkflation: Your experiences

**URL:** <https://boards.straightdope.com/t/shrinkflation-your-experiences/983084>\
**Category:** Miscellaneous and Personal Stuff I Must Share\
**Created:** [April 23, 2023, 10:16pm UTC](https://boards.straightdope.com/t/shrinkflation-your-experiences/983084 "2023-04-23T22:16:31Z")\
**Posts on this page:** 20\
**Page:** 2

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**Author:** ![Common\_Tater](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/common_tater/32/13846_2.png) [@Common\_Tater](https://boards.straightdope.com/u/Common_Tater)\
**Post date:** [April 25, 2023, 12:16pm UTC](https://boards.straightdope.com/t/shrinkflation-your-experiences/983084/21 "2023-04-25T12:16:27Z")

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They used to be 11oz cans, then 10oz cans, golly knows what now.

I noticed at least some brands of house paint are now a few ounces shy of a gallon.

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**Author:** ![kayaker](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kayaker/32/441_2.png) [@kayaker](https://boards.straightdope.com/u/kayaker)\
**Post date:** [April 25, 2023, 12:30pm UTC](https://boards.straightdope.com/t/shrinkflation-your-experiences/983084/22 "2023-04-25T12:30:26Z")

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I used to buy a couple pairs of Wrangler Jeans from Amazon each year. They were the only pants I’d wear, for work and play. When they were pretty worn, Amazon would message me, “hey, need jeans?”

Then they were unavailable for a few years.

I recently got a message from Amazon that my jeans were once again available. I looked around and ordered a pair my size in black. The denim is definitely a lighter weight. The waist/inseam are fine, but the pants have a generic feel to them.

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**Author:** ![wguy123](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/wguy123/32/3161_2.png) [@wguy123](https://boards.straightdope.com/u/wguy123)\
**Post date:** [April 25, 2023, 3:14pm UTC](https://boards.straightdope.com/t/shrinkflation-your-experiences/983084/23 "2023-04-25T15:14:26Z")

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> [@kayaker](#):
>
> The denim is definitely a lighter weight. The waist/inseam are fine, but the pants have a generic feel to them.

Levi’s are the same way. Even the pockets are smaller. What a way to cut costs! 😡

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**Author:** ![griffin1977](https://avatars.discourse-cdn.com/v4/letter/g/977dab/32.png) [@griffin1977](https://boards.straightdope.com/u/griffin1977)\
**Post date:** [April 25, 2023, 5:25pm UTC](https://boards.straightdope.com/t/shrinkflation-your-experiences/983084/24 "2023-04-25T17:25:15Z")

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> [@nearwildheaven](#):
>
> Campbell’s cream soups have been reformulated in recent years,

Similarly with diaper cream, all the US brands (both “brand names” like Boudreaux’s Butt Paste and the CVS/Walgreens knock offs) have removed castor oil recently and replaced with petroleum jelly in the last couple of years (I’ve even seen castor oil listed as an ingredient when ordering online but when it arrives it has petroleum jelly)

I’m 99% sure this is a cost saving thing (and its definitely less effective as a diaper cream, having two kids in diapers, and a third only out of them in the last couple of years we notice such things 🙂) Though its just possible there was some health scare (if so it was kept under wraps and the formulation quietly changed, as there is absolutely nothing about it online)

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**Author:** ![echoreply](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/echoreply/32/3641_2.png) [@echoreply](https://boards.straightdope.com/u/echoreply)\
**Post date:** [April 25, 2023, 6:25pm UTC](https://boards.straightdope.com/t/shrinkflation-your-experiences/983084/25 "2023-04-25T18:25:41Z")

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I’ve noticed the last few tubes of tooth paste I’ve bought seem full, then I use them a few times, then I squeeze out the airpocket inside of the tube, and then it seems half full. So going from something that looks like a full tube of toothpaste to something that looks half full in less than a week.

Was it always that way?

I’m sure the ounce listing on the tube is accurate, but I don’t know what it was years ago. Even with the airpocket, I’m buying toothpaste infrequently enough that I’d never notice if the 4.0 ounce tube used to be 5.5 ounces.

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**Author:** ![nearwildheaven](https://avatars.discourse-cdn.com/v4/letter/n/90db22/32.png) [@nearwildheaven](https://boards.straightdope.com/u/nearwildheaven)\
**Post date:** [April 25, 2023, 11:39pm UTC](https://boards.straightdope.com/t/shrinkflation-your-experiences/983084/26 "2023-04-25T23:39:32Z")

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I’ve heard that the sizing for Levi’s is not as standardized as it once was - that at one time, you could walk in the store, grab a pair (or several) in your size, and purchase them knowing they would fit without having to try them on. That isn’t true any more.

As a buyer of women’s clothing, I’ve definitely noticed that Kohl’s, a favorite store of mine, has seen a drastic decrease in their quality in the past few years. Too much of what I saw was obviously the “disposable” clothing long sold by places like Old Navy, meant to be worn a time or two and not even washed because that would “ruin” them.

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**Author:** ![nearwildheaven](https://avatars.discourse-cdn.com/v4/letter/n/90db22/32.png) [@nearwildheaven](https://boards.straightdope.com/u/nearwildheaven)\
**Post date:** [April 25, 2023, 11:43pm UTC](https://boards.straightdope.com/t/shrinkflation-your-experiences/983084/27 "2023-04-25T23:43:22Z")

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As a pharmacist, I wondered about that now that mentioned it. It looks like the extra-strength formulations, in a red container, still contain castor oil, but the others do not.

Boudreaux’s has been around for a long time, but it first started advertising heavily around the time that my nieces were born in 1999 and 2001. One of my co-workers joked that using it might make a baby have ears like the baby on the package.

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**Author:** ![Ann\_Hedonia](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/ann_hedonia/32/319_2.png) [@Ann\_Hedonia](https://boards.straightdope.com/u/Ann_Hedonia)\
**Post date:** [April 26, 2023, 4:04pm UTC](https://boards.straightdope.com/t/shrinkflation-your-experiences/983084/28 "2023-04-26T16:04:17Z")

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> [@suranyi](#):
>
> I recently noticed that Hagen-Dazs containers that used to hold one pint of ice cream now hold only 14 ounces.

You might have just noticed recently, but the change happened in 2009.

> **[Pint-Sized Battle Heating Up Ice Cream Industry](https://www.npr.org/templates/story/story.php?storyId=101689498)**
>
> Ben and Jerry's is attacking Haagen-Dazs for its decision to shrink its "pints" from 16 ounces to 14 ounces. Haagen-Dazs justifies the move, saying costs have gone up. Ben and Jerry's says consumers are also feeling the pinch in these hard times, and...

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**Author:** ![suranyi](https://avatars.discourse-cdn.com/v4/letter/s/e36b37/32.png) [@suranyi](https://boards.straightdope.com/u/suranyi)\
**Post date:** [April 26, 2023, 4:35pm UTC](https://boards.straightdope.com/t/shrinkflation-your-experiences/983084/29 "2023-04-26T16:35:05Z")

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Yep, guess I wasn’t paying attention.

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**Author:** ![jnglmassiv](https://avatars.discourse-cdn.com/v4/letter/j/f07891/32.png) [@jnglmassiv](https://boards.straightdope.com/u/jnglmassiv)\
**Post date:** [April 26, 2023, 7:59pm UTC](https://boards.straightdope.com/t/shrinkflation-your-experiences/983084/30 "2023-04-26T19:59:53Z")

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> [@nearwildheaven](#):
>
> I’ve heard that the sizing for Levi’s is not as standardized as it once was …

I’ve heard that, too, and that it may have something to do with country of origin. A company as big as Levi’s has manufacturing plants (and contractors) all over the world with various differences among them. A savvy Levi’s shopper will know to look for 501 jeans made in, say, Vietnam instead of Uruguay.

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**Author:** ![Fear\_Itself](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/fear_itself/32/19637_2.png) [@Fear\_Itself](https://boards.straightdope.com/u/Fear_Itself)\
**Post date:** [February 11, 2024, 3:27am UTC](https://boards.straightdope.com/t/shrinkflation-your-experiences/983084/31 "2024-02-11T03:27:11Z")

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Thomas’s English Muffins, the ones in the six pack, have gradually gotten smaller. They used to be suitable for a breakfast sandwich; now a fried egg flops over the side and the muffin is gone in two bites.

But never fear! Now they have Thomas’s King Size English Muffins, in a four pack, which are coincidentally the same size as the old English muffins i knew and loved.

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**Author:** ![burpo\_the\_wonder\_mutt](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/burpo_the_wonder_mutt/32/365_2.png) [@burpo\_the\_wonder\_mutt](https://boards.straightdope.com/u/burpo_the_wonder_mutt)\
**Post date:** [February 11, 2024, 3:35am UTC](https://boards.straightdope.com/t/shrinkflation-your-experiences/983084/32 "2024-02-11T03:35:05Z")

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An opinion from anyone, please:

Will there come a time when shrinkflation bites manufacturers in the butt as everyone stops buying molecule-sized-whatevers at greater than the original price?

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**Author:** ![BippityBoppityBoo](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/bippityboppityboo/32/5745_2.png) [@BippityBoppityBoo](https://boards.straightdope.com/u/BippityBoppityBoo)\
**Post date:** [February 11, 2024, 4:03am UTC](https://boards.straightdope.com/t/shrinkflation-your-experiences/983084/33 "2024-02-11T04:03:37Z")

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> [@burpo\_the\_wonder\_mutt](#):
>
> Will there come a time when shrinkflation bites manufacturers in the butt as everyone stops buying molecule-sized-whatevers at greater than the original price?

I know there are things I have stopped buying because of shrinkflation and there are quite a few fast casual and plain old drive through restaurants that I have drastically reduced patronizing because of their shameless price gouging during and following Covid. I may be old but I’m not a fool (well, not about that). It doesn’t cost McDs 80% more to make an apple pie or hot fudge sundae in 3 years time.

Not that any of them care since I’m a cranky old cat lady only buying for a one person-one cat household. I’m sure none of them miss me.

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**Author:** ![Happy\_Lendervedder](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/happy_lendervedder/32/8488_2.png) [@Happy\_Lendervedder](https://boards.straightdope.com/u/Happy_Lendervedder)\
**Post date:** [February 11, 2024, 4:35am UTC](https://boards.straightdope.com/t/shrinkflation-your-experiences/983084/34 "2024-02-11T04:35:04Z")

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My daughter bought a box of Little Debbie Oatmeal Cream Pies today and we were stunned how small those suckers have gotten.

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**Author:** ![Beckdawrek](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/beckdawrek/32/3647_2.png) [@Beckdawrek](https://boards.straightdope.com/u/Beckdawrek)\
**Post date:** [February 11, 2024, 4:36am UTC](https://boards.straightdope.com/t/shrinkflation-your-experiences/983084/35 "2024-02-11T04:36:07Z")

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My dog family has decreased. But somehow we still buy the same amount of dog food.

The cat family has increased. I buy more and more because I don’t want them looking around for other edibles walking around here.😯

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**Author:** ![Zyada](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/zyada/32/3028_2.png) [@Zyada](https://boards.straightdope.com/u/Zyada)\
**Post date:** [February 11, 2024, 5:16am UTC](https://boards.straightdope.com/t/shrinkflation-your-experiences/983084/36 "2024-02-11T05:16:41Z")

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The one that really annoyed me: Lunchables from 7-11 used to be about the right size for a light lunch for me. Then they put a dimple in the bottom of each section so I got one less stack. I think seeing that dimple just irritates me.

This happened in the mid 2000s, so there wasn’t enough backlash

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**Author:** ![nearwildheaven](https://avatars.discourse-cdn.com/v4/letter/n/90db22/32.png) [@nearwildheaven](https://boards.straightdope.com/u/nearwildheaven)\
**Post date:** [February 11, 2024, 5:40am UTC](https://boards.straightdope.com/t/shrinkflation-your-experiences/983084/37 "2024-02-11T05:40:07Z")

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If you live in one of those $15 minimum wage places, it very well might.

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**Author:** ![BippityBoppityBoo](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/bippityboppityboo/32/5745_2.png) [@BippityBoppityBoo](https://boards.straightdope.com/u/BippityBoppityBoo)\
**Post date:** [February 11, 2024, 5:53am UTC](https://boards.straightdope.com/t/shrinkflation-your-experiences/983084/38 "2024-02-11T05:53:33Z")

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Nebraska~$12.00 starting January 2024

$10.50 January 2023

$9.00 prior to that

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**Author:** ![Sunspace](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/sunspace/32/1250_2.png) [@Sunspace](https://boards.straightdope.com/u/Sunspace)\
**Post date:** [February 11, 2024, 8:31am UTC](https://boards.straightdope.com/t/shrinkflation-your-experiences/983084/39 "2024-02-11T08:31:27Z")

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> [@Mark\_Finn](#):
>
> In the metric world - we lost the half litre of milk (500 ml) container some time ago - now it’s 475 ml.

This. Chocolate milk at the caf at work is showing up in 473-mL cartons instead of 500-mL cartons. 473 mL is an even US measure, not sure off-hand which (a pint?).

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**Author:** ![Shoeless](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/shoeless/32/7099_2.png) [@Shoeless](https://boards.straightdope.com/u/Shoeless)\
**Post date:** [February 11, 2024, 3:28pm UTC](https://boards.straightdope.com/t/shrinkflation-your-experiences/983084/40 "2024-02-11T15:28:53Z")

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A “cup” of yogurt used to be an actual 8 oz cup. Now they’re like 6 oz or smaller. I have a recipe for chicken enchiladas that calls for a cup of sour cream and a cup of plain yogurt to make the enchilada sauce. I used to be able to buy an 8 oz container of each, but now I have to buy a bigger container of plain yogurt (or two “cups”) so I can have the correct amount.

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