No, but it is the best way to deal with a problem that one cannot solve. No matter which of the two given options are chosen by the writer, neither sounds correct to all native speakers of English. This is exactly the warning which every writer should keep their ears open for, telling them, “This is worded poorly, and there is a better way to say this.” The objective is not to be correct, the objective is to be clear. When you find yourself at a place in your writing that neither (or none) of the options you have before you can avoid confusion, you back up and take a different path.
My solution to the OP’s problem would be to say, “Company X is releasing a new product next week with high expectations for its success.”
As you may notice, I also addressed the as-yet undiscussed problem of having “high expectations” for nothing.