# Site that reports marketing rates of success **URL:** \ **Category:** Factual Questions\ **Created:** [June 9, 2007, 1:28pm UTC](https://boards.straightdope.com/t/site-that-reports-marketing-rates-of-success/407357 "2007-06-09T13:28:19Z")\ **Posts on this page:** 2\ **Page:** 1
**Author:** ![Khadaji](https://avatars.discourse-cdn.com/v4/letter/k/9e8a1a/32.png) [@Khadaji](https://boards.straightdope.com/u/Khadaji)\ **Post date:** [June 9, 2007, 1:28pm UTC](https://boards.straightdope.com/t/site-that-reports-marketing-rates-of-success/407357/1 "2007-06-09T13:28:19Z")
Yesterday I had lunch with a guy who told me that some of the most famous marketing campaigns actually failed. He stated that Wendy’s _Where’s The Beef_ adverts, though quoted by damn near everyone at the time, actually caused Wendy’s sales to _drop_. He mentioned a few others that you would probably all know as well. I believe that he may be victim to an urban legend, but I can’t find any data on it. Is there a site or a book that might settle the matter? (Actually, if true it would be interesting too, so either way I’d like to see a book or site) ---
**Author:** ![DevNull](https://avatars.discourse-cdn.com/v4/letter/d/c89c15/32.png) [@DevNull](https://boards.straightdope.com/u/DevNull)\ **Post date:** [June 10, 2007, 1:33am UTC](https://boards.straightdope.com/t/site-that-reports-marketing-rates-of-success/407357/2 "2007-06-10T01:33:02Z")
– The diminutive octogenarian actress made the phrase a part of the language and helped Wendy’s sales jump 31% last year, to $945 million, at the company’s 3,095 fast-food restaurants worldwide. – [http://www.time.com/time/magazine/article/0,9171,964845,00.html](http://www.time.com/time/magazine/article/0,9171,964845,00.html) Maybe this will satisfy your bloodlust, though 😃 - [http://www.corporatedump.com/marketingflops.html](http://www.corporatedump.com/marketingflops.html)