Here’s something bordering on a case study.
You may have read or heard about all the yelling and screaming about the words that real estate people should or shouldn’t use in their advertising, or that landlords should or shouldn’t use in seeking tenants. Idiocies like:
[ul]
[li] Don’t mention “ocean view” — Offensive to blind buyers/tenants.[/li][li] Don’t mention “walking distance to mall/church/school/beach/whatever” — Offensive to disabled paraplegics, atheists, people w/out children, etc.[/li][li] Don’t mention “family room” (offensive to non-families), “walk-in closet” (offensive to disabled), etc.[/li][li] Don’t say “quiet neighborhood” — Code-words for “families with children need not apply”[/li][li] Don’t say “his and hers closets” — Offensive to singles and gays[/li][/ul]
Et cetera, ad infinitum.
This began to be a big deal about 20 years ago. Real estate associations actually issued plastic pocket cards with lists of inadvisable words, color coded in red, orange, or black according to the likelihood of trouble.
I researched this phenomenon somewhat, circa 1992, for a class term paper that I planned to do (but never actually did). I actually went to the law library and read a bunch of court cases, and traced the development of the trend.
It really was a slippery slope going there. I don’t remember much of the details at all, but there was a clear pattern of lawsuits about questionable phrases, each citing precedent from other recent cases, and each extending the trends a little bit farther and a little bit crazier, a bit at a time.
The problem wasn’t about ads being offensive, per se. It had more to do with “steering” prospects towards or away from your advertised property, which was seen as discrimination. It started with common advertisements for swanky residential properties, which always showed rich white people as happy tenants and black service people (doormen, gardeners, porters) surrounding them.
It was later argued that phrases like “family room” was, in effect, “steering” families to respond to your ad, and steering single people away, in violation of anti-discrimination laws. Likewise with phrases like “near schools”. Then it went to “ocean views” was steering blind people away and expressing preference for sighted people. It just got crazier and crazier over a period of years.
So there really was a crazy-silly slippery slope going on there.