# Smarter than your average... what? (Logi) **URL:** \ **Category:** Miscellaneous and Personal Stuff I Must Share\ **Created:** [July 8, 2015, 9:16pm UTC](https://boards.straightdope.com/t/smarter-than-your-average-what-logi/724613 "2015-07-08T21:16:56Z")\ **Posts on this page:** 20\ **Page:** 1
**Author:** ![Amateur\_Barbarian](https://avatars.discourse-cdn.com/v4/letter/a/59ef9b/32.png) [@Amateur\_Barbarian](https://boards.straightdope.com/u/Amateur_Barbarian)\ **Post date:** [July 8, 2015, 9:16pm UTC](https://boards.straightdope.com/t/smarter-than-your-average-what-logi/724613/1 "2015-07-08T21:16:56Z")
So Logitech, one of my very preferred providers of tech pieces, [has decided it now wants to be known as Logi](http://www.pcmag.com/article2/0,2817,2487390,00.asp). I should have known they would just turn too cool for school when they stopped making the wired version of my preferred pointing device. (And the wireless ones are crap.) Logi. For that after-lunch work session… zzz… ---
**Author:** ![jimbuff314](https://avatars.discourse-cdn.com/v4/letter/j/c57346/32.png) [@jimbuff314](https://boards.straightdope.com/u/jimbuff314)\ **Post date:** [July 8, 2015, 9:34pm UTC](https://boards.straightdope.com/t/smarter-than-your-average-what-logi/724613/2 "2015-07-08T21:34:23Z")
Well. This has certainly distracted me from threads in other fora. ---
**Author:** ![Punoqllads](https://avatars.discourse-cdn.com/v4/letter/p/d2c977/32.png) [@Punoqllads](https://boards.straightdope.com/u/Punoqllads)\ **Post date:** [July 8, 2015, 10:06pm UTC](https://boards.straightdope.com/t/smarter-than-your-average-what-logi/724613/3 "2015-07-08T22:06:48Z")
Smarter than your average mouse. ---
**Author:** ![Inigo\_Montoya](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/inigo_montoya/32/124_2.png) [@Inigo\_Montoya](https://boards.straightdope.com/u/Inigo_Montoya)\ **Post date:** [July 8, 2015, 10:07pm UTC](https://boards.straightdope.com/t/smarter-than-your-average-what-logi/724613/4 "2015-07-08T22:07:17Z")
“Gee Logi, Mr. Barbarian isn’t gonna like this…” ---
**Author:** ![Finagle](https://avatars.discourse-cdn.com/v4/letter/f/b19c9b/32.png) [@Finagle](https://boards.straightdope.com/u/Finagle)\ **Post date:** [July 9, 2015, 1:14am UTC](https://boards.straightdope.com/t/smarter-than-your-average-what-logi/724613/5 "2015-07-09T01:14:56Z")
I have to admit that this kind of marketing babblespeak: > [@](#): > > Logitech has also adopted a more design-centered approach, promising “bold colors and simple designs.” It has hired its first-ever Chief Design Officer, Alastair Curtis, to make that vision a reality. > “Logitech has undergone huge changes, so we’ve created an identity that is an expression of who we are today and who we will be moving forward,” Curtis said in a statement. would have me selling my Logi stock, if I owned any. ---
**Author:** ![Roderick\_Femm](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/roderick_femm/32/14875_2.png) [@Roderick\_Femm](https://boards.straightdope.com/u/Roderick_Femm)\ **Post date:** [July 9, 2015, 1:31am UTC](https://boards.straightdope.com/t/smarter-than-your-average-what-logi/724613/6 "2015-07-09T01:31:05Z")
Translation: “We have totally run out of ideas for new products and our old products are boring, so we’re going to spice up the packaging, and make it all friendly for the stupid old Boomers who are retiring and will have more time to fiddle around on their home PCs. Because businesses won’t have us on a bet.” Or words to that effect. eta - Alternative translation: “We are #2. And not in a good way.” ---
**Author:** ![Dallas\_Jones](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/dallas_jones/32/3277_2.png) [@Dallas\_Jones](https://boards.straightdope.com/u/Dallas_Jones)\ **Post date:** [July 9, 2015, 1:41am UTC](https://boards.straightdope.com/t/smarter-than-your-average-what-logi/724613/7 "2015-07-09T01:41:54Z")
A very poor choice of name. Logitech thinks that everyone will pronounce it like logic, Lodge-ee. But to me it says loogie. You know, that big, disgusting, yellow, wad that someone horks up into their mouth and spits out on the sidewalk like they are losing part of a lung. > **[Urban Dictionary: loogie](https://www.urbandictionary.com/define.php?term=loogie)** > > a large slimy glob of spit, mixed with nose snot, that is formed by coughing up and hocking whats in your throat. cooks in restaurants are notorius for making secret deposits on patrons food > [@](#): > > a large slimy glob of spit, mixed with nose snot, that is formed by coughing up and hocking whats in your throat. cooks in restaurants are notorius for making secret deposits on patrons food ---
**Author:** ![Robert163](https://avatars.discourse-cdn.com/v4/letter/r/4af34b/32.png) [@Robert163](https://boards.straightdope.com/u/Robert163)\ **Post date:** [July 9, 2015, 1:45am UTC](https://boards.straightdope.com/t/smarter-than-your-average-what-logi/724613/8 "2015-07-09T01:45:19Z")
I think Logitech is just fine the way it is, it’s already a very good technology. ---
**Author:** ![Senegoid](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/senegoid/32/6606_2.png) [@Senegoid](https://boards.straightdope.com/u/Senegoid)\ **Post date:** [July 9, 2015, 3:36am UTC](https://boards.straightdope.com/t/smarter-than-your-average-what-logi/724613/9 "2015-07-09T03:36:13Z")
> [@Dallas\_Jones](#): > > A very poor choice of name. Logitech thinks that everyone will pronounce it like logic, Lodge-ee. > > But to me it says loogie. \< . . . \> This. The new name may be a marketing blunder, because the pronunciation is so ambiguous. You’re not the only one to notice. [We Dare You to Pronounce Logitech’s New Name](http://www.bloomberg.com/news/articles/2015-07-08/we-dare-you-to-pronounce-logitech-s-new-name). ---
**Author:** ![pulykamell](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/pulykamell/32/3166_2.png) [@pulykamell](https://boards.straightdope.com/u/pulykamell)\ **Post date:** [July 9, 2015, 3:44am UTC](https://boards.straightdope.com/t/smarter-than-your-average-what-logi/724613/10 "2015-07-09T03:44:40Z")
> [@Dallas\_Jones](#): > > A very poor choice of name. Logitech thinks that everyone will pronounce it like logic, Lodge-ee. > > But to me it says loogie. You know, that big, disgusting, yellow, wad that someone horks up into their mouth and spits out on the sidewalk like they are losing part of a lung. > [Urban Dictionary: loogie](http://www.urbandictionary.com/define.php?term=loogie) My instinct is to say “LOW-ghee.” BTW, what’s wrong with their wireless mouses? I use nothing but them, sans problem. I _hate_ the wired devices. (ETA: Not specifically theirs, but in general. Pain in the ass wires are when wireless works as well, and the mouses/mice do.) ---
**Author:** ![chappachula](https://avatars.discourse-cdn.com/v4/letter/c/d2c977/32.png) [@chappachula](https://boards.straightdope.com/u/chappachula)\ **Post date:** [July 9, 2015, 4:47am UTC](https://boards.straightdope.com/t/smarter-than-your-average-what-logi/724613/11 "2015-07-09T04:47:35Z")
> [@pulykamell](#): > > BTW, what’s wrong with wireless mouses? I _hate_ the wired devices. You obviously do not have a cat. Wireless devices get pushed off the table top and crash onto the floor. This makes a very distinctive noise at 3 in the morning. A _proper_ (i.e. wired) mouse remains tethered, safely hanging in mid-air untill I wake up. 🙂 As for Logitech quality: I have been using the same Logitech mouse at work for 17 years! A wired, mechanical model (i.e. has a ball inside that rotates against little wheels), with an oldfashioned, round PS2 connector… I run an engineering graphics program, and make thousands of clicks every hour.I’ve replaced several computers over the years, but that mouse is like the Everyready bunny… ---
**Author:** ![Tim\_T-Bonham.net](https://avatars.discourse-cdn.com/v4/letter/t/46a35a/32.png) [@Tim\_T-Bonham.net](https://boards.straightdope.com/u/Tim_T-Bonham.net)\ **Post date:** [July 9, 2015, 5:47am UTC](https://boards.straightdope.com/t/smarter-than-your-average-what-logi/724613/12 "2015-07-09T05:47:20Z")
I have done fairly well as an investor with a simple rule: _when a company changes their name from something that either identifies the company founder’s name or the business they are in … **sell** their stock!_ Like going from Dayton’s Dry Goods to Dayton’s Department Stores to Dayton-Hudson to Target. Or from Northern States Power to NSP to Xcel. Or Northwestern Bell Telephone to US West to Qwest to Centurylink. Now Logitech (which was fairly vague) is dropping the tech part and becoming just Logi? Time to sell! ---
**Author:** ![pool](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/pool/32/4152_2.png) [@pool](https://boards.straightdope.com/u/pool)\ **Post date:** [July 9, 2015, 5:54am UTC](https://boards.straightdope.com/t/smarter-than-your-average-what-logi/724613/13 "2015-07-09T05:54:59Z")
It’s Logi! It’s Logi! It’s big, it’s heavy, it’s wood!!! It’s Logi! It’s Logi! It’s better than bad, it’s good!!! ---
**Author:** ![Punoqllads](https://avatars.discourse-cdn.com/v4/letter/p/d2c977/32.png) [@Punoqllads](https://boards.straightdope.com/u/Punoqllads)\ **Post date:** [July 9, 2015, 6:59am UTC](https://boards.straightdope.com/t/smarter-than-your-average-what-logi/724613/14 "2015-07-09T06:59:08Z")
I just took a look at the logo, it’s not \*\*Logi \*\*-- it’s \*\*logi \*\*which I will therefore pronounce “Eeyogi” because everyone knows proper nouns begin with a capital letter. ---
**Author:** ![pulykamell](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/pulykamell/32/3166_2.png) [@pulykamell](https://boards.straightdope.com/u/pulykamell)\ **Post date:** [July 9, 2015, 1:29pm UTC](https://boards.straightdope.com/t/smarter-than-your-average-what-logi/724613/15 "2015-07-09T13:29:23Z")
> [@chappachula](#): > > You obviously do not have a cat. Ah! No, I do not have a cat. 🙂 ---
**Author:** ![Amateur\_Barbarian](https://avatars.discourse-cdn.com/v4/letter/a/59ef9b/32.png) [@Amateur\_Barbarian](https://boards.straightdope.com/u/Amateur_Barbarian)\ **Post date:** [July 9, 2015, 2:33pm UTC](https://boards.straightdope.com/t/smarter-than-your-average-what-logi/724613/16 "2015-07-09T14:33:44Z")
> [@pulykamell](#): > > BTW, what’s wrong with their wireless mouses? Nothing, obviously, for some very large percentage of the user base. But I only use mice when I have to (== someone else’s computer); I’ve used Logitech’s ‘thumb ball’ trackballs since the first generation, many rotations ago. I regard the current design (the one that looks a bit like a half-moon) as a nearly perfect device, and apparently they think so, too, since it’s persisted unchanged longer than just about any pointing device design I can think of. Unfortunately, they discontinued the wired version, with its rock-like reliability, and two attempts to use a wireless one have gotten one of those [unprintable outside the Pit] ones that will disconnect and refuse to reconnect for absolutely no discoverable reason. One, embarrassingly, was on a client-spec machine I had to use for about a year, and every third day or so I’d boot up to find a stubbornly mute trackball. I had to keep a wired mouse attached for morning/emergency use, and more than once I had to switch to it while Someone Important was watching. (And yes, I unplugged, plugged, swapped batteries, waited the Bill Gates minute, switched ports… everything. It just didn’t want to start work until fifteen minutes after I did, and like to take breaks.) Second one was not much better. Since I don’t have to drag a wire with it, it’s not the minor 21st Century Problem a wired mouse is. I stay with wired keyboards and wired pointers, and that means I have 100% less “screw with the console because it stopped working again mysteriously” time than wireless users. They do wear out eventually, though, and the ball movement gets draggy and rough. I’ve had one quit after several years, as well. So there’s a thriving market of them on eBay and good ones go for more than they originally retailed for. I have two backups and two deaders for parts, and am looking into what it would take to jack a wireless one into a USB connection… I suspect it’s either trivial (as in, the wiring pads are still on the PCB) or impossible (totally different circuitry - not likely). ---
**Author:** ![lieu](https://avatars.discourse-cdn.com/v4/letter/l/c2a13f/32.png) [@lieu](https://boards.straightdope.com/u/lieu)\ **Post date:** [July 9, 2015, 2:41pm UTC](https://boards.straightdope.com/t/smarter-than-your-average-what-logi/724613/17 "2015-07-09T14:41:28Z")
> [@Dallas\_Jones](#): > > A very poor choice of name. Logitech thinks that everyone will pronounce it like logic, Lodge-ee. > > But to me it says loogie. You know, that big, disgusting, yellow, wad that someone horks up into their mouth and spits out on the sidewalk like they are losing part of a lung. If you don’t like this condensation, just wait until next time when they shorten it to just “Log”. Log. What does _that_ remind you of? Eh? ---
**Author:** ![Inner\_Stickler](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/inner_stickler/32/318_2.png) [@Inner\_Stickler](https://boards.straightdope.com/u/Inner_Stickler)\ **Post date:** [July 9, 2015, 2:43pm UTC](https://boards.straightdope.com/t/smarter-than-your-average-what-logi/724613/18 "2015-07-09T14:43:28Z")
Was it bluetooth? Bluetooth mice (and maybe other peripherals; I’ve only noticed it with mice) will drop connections infrequently and the fix is to go into device manager and tell anything bluetooth related that the computer is not allowed to turn off this device to save power. ---
**Author:** ![pulykamell](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/pulykamell/32/3166_2.png) [@pulykamell](https://boards.straightdope.com/u/pulykamell)\ **Post date:** [July 9, 2015, 2:58pm UTC](https://boards.straightdope.com/t/smarter-than-your-average-what-logi/724613/19 "2015-07-09T14:58:31Z")
> [@Inner\_Stickler](#): > > Was it bluetooth? Bluetooth mice (and maybe other peripherals; I’ve only noticed it with mice) will drop connections infrequently and the fix is to go into device manager and tell anything bluetooth related that the computer is not allowed to turn off this device to save power. Yeah, I wonder if that’s it. I can’t remember my mouse or keyboard ever dropping connection except for battery issues. Oddly, I do have occasional USB drops on my wired Wacom tablet, but that’s probably because my powered USB hub is completely overloaded with peripherals. It’s a rat’s nest back there and another reason I hate wires. ---
**Author:** ![MoonMoon](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/moonmoon/32/2959_2.png) [@MoonMoon](https://boards.straightdope.com/u/MoonMoon)\ **Post date:** [July 9, 2015, 3:09pm UTC](https://boards.straightdope.com/t/smarter-than-your-average-what-logi/724613/20 "2015-07-09T15:09:49Z")
> [@pulykamell](#): > > My instinct is to say “LOW-ghee.” Same, as in “logy” - sluggish, drained, slow-moving. Not exactly the connection they should want people to make with their products. [Next page](https://boards.straightdope.com/t/smarter-than-your-average-what-logi/724613.md?page=2)