# So what's the scoop on the 'untitled J.J. Abrams project'? **URL:** \ **Category:** Cafe Society\ **Created:** [November 20, 2007, 8:57pm UTC](https://boards.straightdope.com/t/so-whats-the-scoop-on-the-untitled-j-j-abrams-project/427231 "2007-11-20T20:57:24Z")\ **Posts on this page:** 8\ **Page:** 1
**Author:** ![Don\_Draper](https://avatars.discourse-cdn.com/v4/letter/d/b2d939/32.png) [@Don\_Draper](https://boards.straightdope.com/u/Don_Draper)\ **Post date:** [November 20, 2007, 8:57pm UTC](https://boards.straightdope.com/t/so-whats-the-scoop-on-the-untitled-j-j-abrams-project/427231/1 "2007-11-20T20:57:24Z")
There was a flurry of internet messaging a few months ago when an enigmatic trailer for a J.J. Abrams movie appeared before the _Transformers_ movie. Speculation that it was based on H.P. Lovecraft’s Cthulhu stories, etc. Viral marketing sites named “Cloverfield’” and “Ethan Haas Was Right” sprang up. The official trailer was supposed to premiere (if trailers can ‘premiere’) before the Beowulf movie. I haven’t seen Beowulf yet, probably won’t until after turkey day at least. But I was wondering what the deal was? Does this flick have a name yet? Anything specific revealed? ---
**Author:** ![Gangster\_Octopus](https://avatars.discourse-cdn.com/v4/letter/g/a8b319/32.png) [@Gangster\_Octopus](https://boards.straightdope.com/u/Gangster_Octopus)\ **Post date:** [November 20, 2007, 9:03pm UTC](https://boards.straightdope.com/t/so-whats-the-scoop-on-the-untitled-j-j-abrams-project/427231/2 "2007-11-20T21:03:03Z")
Saw Beowulf and saw the trailer. I tis called “Cloverfield” and it looks like it could be really cool, but it also looks like I might get sick watching all the handheld video. ---
**Author:** ![Justin\_Bailey](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/justin_bailey/32/8792_2.png) [@Justin\_Bailey](https://boards.straightdope.com/u/Justin_Bailey)\ **Post date:** [November 20, 2007, 9:11pm UTC](https://boards.straightdope.com/t/so-whats-the-scoop-on-the-untitled-j-j-abrams-project/427231/3 "2007-11-20T21:11:05Z")
[QUOTE=Gangster Octopus] Saw Beowulf and saw the trailer. I tis called “Cloverfield” and it looks like it could be really cool, but it also looks like I might get sick watching all the handheld video. [/QUOTE] So you mean after months of articles that have “It’s not really called Cloverfield!” somewhere in them, it ended up being called Cloverfield? Bravo marketing gurus. ---
**Author:** ![Zebra](https://avatars.discourse-cdn.com/v4/letter/z/c0e974/32.png) [@Zebra](https://boards.straightdope.com/u/Zebra)\ **Post date:** [November 20, 2007, 9:16pm UTC](https://boards.straightdope.com/t/so-whats-the-scoop-on-the-untitled-j-j-abrams-project/427231/4 "2007-11-20T21:16:57Z")
No Star Trek teaser on Beowulf? ---
**Author:** ![ArrMatey](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/arrmatey/32/3522_2.png) [@ArrMatey](https://boards.straightdope.com/u/ArrMatey)\ **Post date:** [November 20, 2007, 9:22pm UTC](https://boards.straightdope.com/t/so-whats-the-scoop-on-the-untitled-j-j-abrams-project/427231/5 "2007-11-20T21:22:24Z")
And, just a heads-up, “Ethan Haas Was Right” really -didn’t-- have anything to do with the film (much to my own disapointment). It was connected to the release of some MMO, IIRC. ---
**Author:** ![ouryL](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/ouryl/32/6067_2.png) [@ouryL](https://boards.straightdope.com/u/ouryL)\ **Post date:** [November 20, 2007, 11:01pm UTC](https://boards.straightdope.com/t/so-whats-the-scoop-on-the-untitled-j-j-abrams-project/427231/6 "2007-11-20T23:01:08Z")
😕 There was no Cloverfield trailer in the Beowulf showing I saw? :mad: ---
**Author:** ![Gangster\_Octopus](https://avatars.discourse-cdn.com/v4/letter/g/a8b319/32.png) [@Gangster\_Octopus](https://boards.straightdope.com/u/Gangster_Octopus)\ **Post date:** [November 20, 2007, 11:24pm UTC](https://boards.straightdope.com/t/so-whats-the-scoop-on-the-untitled-j-j-abrams-project/427231/7 "2007-11-20T23:24:54Z")
[QUOTE=ouryL] 😕 There was no Cloverfield trailer in the Beowulf showing I saw? :mad: [/QUOTE] I went to a 3-D showing of Beowulf, so maybe it is just before them. ---
**Author:** ![tanstaafl](https://avatars.discourse-cdn.com/v4/letter/t/ba8739/32.png) [@tanstaafl](https://boards.straightdope.com/u/tanstaafl)\ **Post date:** [November 20, 2007, 11:38pm UTC](https://boards.straightdope.com/t/so-whats-the-scoop-on-the-untitled-j-j-abrams-project/427231/8 "2007-11-20T23:38:35Z")
You can find a link to the trailer in [this thread](http://boards.straightdope.com/sdmb/showthread.php?t=444901).