[QUOTE=E-Sabbath]
Nah, just the commercial roost. Indie’s been doing okay.
[/QUOTE]
Do you really believe that? I know it’s what everyone has been saying for years, to the extent that it has become akin to reflexively reciting a truism, but it seems to me that indie has been rather the victim of its own success. Since around 2003-04, when a confluence of cultural events made indie a commercial force in its own right, the music seems to be floundering a little.
What was the last indie rock record that sounded so essential that you needed to tell everyone about it? I mean, sure, they’ve been some good records, but nothing that really captures imaginations the way - well, I guess the last one would have been the Arcade Fire album. Sure, since then we’ve had Sufjan Stevens’ Illinois, but that was just a consolidation of his position - he’d already made himself important with Michigan in 2003. Can you really think of an album from this year that would prompt Natalie Portman to tell Zach Braff that the band would change his life?
It seems that since Modest Mouse shipped platinum and Death Cab For Cutie went gold, indie rock has been kind of flailing around unsure what to do with itself. It’s idols are selling major numbers, so it can’t distinguish itself from the mainstream due to lack of popularity. You can hear this music on MTV2 and The O.C., so it’s not about obscurity. And when mainstream rock acts like The Killers are basically doing the same moves as indie acts, it’s not about the music being that idiosyncratic either. There’s a good chance your favorite band is negotiating for their song to appear in a commercial right now, and who can blame them - C.R.E.A.M. get the money, right? This isn’t like in the late '90s where indie was a dramatic alternative to mainstream rock music, the one refuge from Scott Stapp and Fred Durst. If anything, mainstream acts are more interesting because they’re bringing a bit of flair and excitement back into things - Green Day made an ambitious political rock opera that was willing to aim high even if it meant falling short; My Chemical Romance dress up like goths and have brilliantly stupid ideas like dancing corpses in their videos. If indie rock’s most attractive feature is that it doesn’t want to have any fun, that portends poorly for the genre.
And indie hasn’t been about indie labels for a long time - if your favorite acts aren’t on Interscope now, they will be soon, and places like Sub Pop and Matador are already mini-majors. There isn’t even the clickish aspect to make the genre vital - your little sister can hear a hyped new band on Gilmore Girls at 8 o’clock, and download their album from iTunes at 9.
So… indie might be doing ok, but right now it’s hardly the best kept secret alternative to mainstream dreck that it once was.