# so why all the hate for captain morgan?

**URL:** https://boards.straightdope.com/t/so-why-all-the-hate-for-captain-morgan/673678
**Category:** Cafe Society
**Created:** [November 11, 2013, 9:59pm UTC](https://boards.straightdope.com/t/so-why-all-the-hate-for-captain-morgan/673678 "2013-11-11T21:59:19Z")
**Posts on this page:** 20
**Page:** 3

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### Author: ![AmericanWay](https://avatars.discourse-cdn.com/v4/letter/a/57b2e6/32.png) [@AmericanWay](https://boards.straightdope.com/u/AmericanWay)
#### Post date: [August 16, 2015, 12:57am UTC](https://boards.straightdope.com/t/so-why-all-the-hate-for-captain-morgan/673678/41 "2015-08-16T00:57:48Z")

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Captain Morgan tastes awful. I got here trying to search for why it takes so awful. The only way I can figure they stay in business is there’s a lot of drinkers who smoke or just naturally don’t have any taste buds.

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### Author: ![GrumpyBunny](https://avatars.discourse-cdn.com/v4/letter/g/bc8723/32.png) [@GrumpyBunny](https://boards.straightdope.com/u/GrumpyBunny)
#### Post date: [August 16, 2015, 2:49am UTC](https://boards.straightdope.com/t/so-why-all-the-hate-for-captain-morgan/673678/42 "2015-08-16T02:49:42Z")

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> [@silenus](#):
>
> Mount Gay Eclipse or nothing!

I was going to vote for Mount Gay, too. During my “Welcome to New England, You’re Gonna Like it Here” weekend years ago, my friend fed me Mount Gay in Coca-Cola (with a lime).

Say what you like about how awful it is to mix good rum with Coke…I’m not a liquor snob, just looking to get the job done with the stuff. And that job is to taste good and get me slightly tipsy.

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### Author: ![drad\_dog](https://avatars.discourse-cdn.com/v4/letter/d/aeb1de/32.png) [@drad\_dog](https://boards.straightdope.com/u/drad_dog)
#### Post date: [August 16, 2015, 3:48am UTC](https://boards.straightdope.com/t/so-why-all-the-hate-for-captain-morgan/673678/43 "2015-08-16T03:48:15Z")

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Maybe I can ask this here: Why do I see liquor ads on TV, and Capt Morgan being most of them?

In olden days they never advertised liquor. Was there a law change? Is it only on cable that I see this? Why aren’t all the liquor co advertising?

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### Author: ![madsircool](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/madsircool/32/3432_2.png) [@madsircool](https://boards.straightdope.com/u/madsircool)
#### Post date: [August 16, 2015, 4:15am UTC](https://boards.straightdope.com/t/so-why-all-the-hate-for-captain-morgan/673678/44 "2015-08-16T04:15:16Z")

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> [@drad\_dog](#):
>
> Maybe I can ask this here: Why do I see liquor ads on TV, and Capt Morgan being most of them?
> 
> In olden days they never advertised liquor. Was there a law change? Is it only on cable that I see this? Why aren’t all the liquor co advertising?

The government cant ban liquor ads as it violates the first amendment. For many years the industry voluntarily pulled ads. No longer.

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### Author: ![kenobi\_65](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kenobi_65/32/13178_2.png) [@kenobi\_65](https://boards.straightdope.com/u/kenobi_65)
#### Post date: [August 16, 2015, 4:20am UTC](https://boards.straightdope.com/t/so-why-all-the-hate-for-captain-morgan/673678/45 "2015-08-16T04:20:37Z")

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> [@drad\_dog](#):
>
> In olden days they never advertised liquor. Was there a law change? Is it only on cable that I see this? Why aren’t all the liquor co advertising?

It’s almost undoubtedly on cable, or, if on one of the broadcast networks, during late night. Traditionally, you didn’t see ads for hard liquor on TV because the liquor industry voluntarily refrained from placing ads there. That started changing about 20 years ago.

Article from 2012:  
[http://adage.com/article/news/hard-time-liquor-advertising-pours-tv/234733/](http://adage.com/article/news/hard-time-liquor-advertising-pours-tv/234733/)

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### Author: ![DCnDC](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/dcndc/32/2842_2.png) [@DCnDC](https://boards.straightdope.com/u/DCnDC)
#### Post date: [August 16, 2015, 4:30am UTC](https://boards.straightdope.com/t/so-why-all-the-hate-for-captain-morgan/673678/46 "2015-08-16T04:30:39Z")

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There’s nothing wrong with Captain Morgan’s. I find rum to be plenty sweet on its own, and spiced rum is always too sweet for me straight up, but spiced rum does have a proper place in the liquor cabinet.

Talking rum in general, Gosling’s Black Seal is my rum of choice.

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### Author: ![guizot](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/guizot/32/3636_2.png) [@guizot](https://boards.straightdope.com/u/guizot)
#### Post date: [August 16, 2015, 4:38am UTC](https://boards.straightdope.com/t/so-why-all-the-hate-for-captain-morgan/673678/47 "2015-08-16T04:38:05Z")

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> [@Trinopus](#):
>
> Yikes! Those are douche-bag ads, and that’s for sure! I’m sorry I doubted you. (Hell, I’m sorry I just wasted a couple minutes of my life watching those stupid ads!)
> 
> If I’d seen those ads first, I never would have tried a bottle of the stuff! That is one hundred per cent turn off!

Even if they were funny, or clever–and I’ve seen few ads in my life that actually were clever–so what? When the (attempt at) humor has no bearing on the product, you can be pretty sure the product is crap.

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### Author: ![TriPolar](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/tripolar/32/3008_2.png) [@TriPolar](https://boards.straightdope.com/u/TriPolar)
#### Post date: [August 16, 2015, 4:43am UTC](https://boards.straightdope.com/t/so-why-all-the-hate-for-captain-morgan/673678/48 "2015-08-16T04:43:32Z")

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I will assume that the hatred for Captain Morgan is due to the large number of people who couldn’t tell the difference between good rum and rotgut and just drink it because of the ads. It’s not so much the drink as it is the drinkers.

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### Author: ![drad\_dog](https://avatars.discourse-cdn.com/v4/letter/d/aeb1de/32.png) [@drad\_dog](https://boards.straightdope.com/u/drad_dog)
#### Post date: [August 16, 2015, 5:01am UTC](https://boards.straightdope.com/t/so-why-all-the-hate-for-captain-morgan/673678/49 "2015-08-16T05:01:56Z")

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> [@kenobi\_65](#):
>
> It’s almost undoubtedly on cable, or, if on one of the broadcast networks, during late night. Traditionally, you didn’t see ads for hard liquor on TV because the liquor industry voluntarily refrained from placing ads there. That started changing about 20 years ago.
> 
> Article from 2012:  
> [http://adage.com/article/news/hard-time-liquor-advertising-pours-tv/234733/](http://adage.com/article/news/hard-time-liquor-advertising-pours-tv/234733/)

That’s interesting. So the networks decide on what’s appropriate and the industry goes along to be good citizens? How does this relate with cigarette ads? I can still remember a lot of the jingles for cigs. Then they stopped in 71 I think and that was the law wasn’t it? Whats the dif?  
Wheres the first amendment on cigs?

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### Author: ![hajario](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/hajario/32/171_2.png) [@hajario](https://boards.straightdope.com/u/hajario)
#### Post date: [August 16, 2015, 5:52am UTC](https://boards.straightdope.com/t/so-why-all-the-hate-for-captain-morgan/673678/50 "2015-08-16T05:52:56Z")

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> [@drad\_dog](#):
>
> That’s interesting. So the networks decide on what’s appropriate and the industry goes along to be good citizens? How does this relate with cigarette ads? I can still remember a lot of the jingles for cigs. Then they stopped in 71 I think and that was the law wasn’t it? Whats the dif?  
> Wheres the first amendment on cigs?

I don’t think that it actually is a 1st Amendment issue. Cigarette tv ads were banned by congressional legislation and signed by President Nixon in 1970. The hard liquor thing was a voluntary ban by the industry. Now they show the ads based on demographics so that less than a certain percent of under 21 years olds are expected to be watching.

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### Author: ![drad\_dog](https://avatars.discourse-cdn.com/v4/letter/d/aeb1de/32.png) [@drad\_dog](https://boards.straightdope.com/u/drad_dog)
#### Post date: [August 16, 2015, 6:11am UTC](https://boards.straightdope.com/t/so-why-all-the-hate-for-captain-morgan/673678/51 "2015-08-16T06:11:49Z")

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> [@hajario](#):
>
> I don’t think that it actually is a 1st Amendment issue. Cigarette tv ads were banned by congressional legislation and signed by President Nixon in 1970. The hard liquor thing was a voluntary ban by the industry. Now they show the ads based on demographics so that less than a certain percent of under 21 years olds are expected to be watching.

Why does that circumvent the first amendment?

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### Author: ![hajario](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/hajario/32/171_2.png) [@hajario](https://boards.straightdope.com/u/hajario)
#### Post date: [August 16, 2015, 2:06pm UTC](https://boards.straightdope.com/t/so-why-all-the-hate-for-captain-morgan/673678/52 "2015-08-16T14:06:29Z")

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> [@drad\_dog](#):
>
> Why does that circumvent the first amendment?

The First Ammendment isn’t limitless.

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### Author: ![HMS\_Irruncible](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/hms_irruncible/32/7394_2.png) [@HMS\_Irruncible](https://boards.straightdope.com/u/HMS_Irruncible)
#### Post date: [August 16, 2015, 2:23pm UTC](https://boards.straightdope.com/t/so-why-all-the-hate-for-captain-morgan/673678/53 "2015-08-16T14:23:38Z")

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If I want a “spiced” rum experience, I’ll mix it with cider or eggnog or something. Let me buy the right rum and spice it to my preference.

But really, I like the taste of a good dark rum so much that I’d just rather not have spice stomping all over it.

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### Author: ![madsircool](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/madsircool/32/3432_2.png) [@madsircool](https://boards.straightdope.com/u/madsircool)
#### Post date: [August 16, 2015, 4:28pm UTC](https://boards.straightdope.com/t/so-why-all-the-hate-for-captain-morgan/673678/54 "2015-08-16T16:28:59Z")

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> [@hajario](#):
>
> I don’t think that it actually is a 1st Amendment issue. Cigarette tv ads were banned by congressional legislation and signed by President Nixon in 1970. The hard liquor thing was a voluntary ban by the industry. Now they show the ads based on demographics so that less than a certain percent of under 21 years olds are expected to be watching.

It is. The tobacco industry never challenged these bans in court and signed consent decrees. But that doesnt mean the government can control what kind of non-misleading ad an adult can see. [http://www.telegram.com/article/20120402/NEWS/120409962&Template=printart](http://www.telegram.com/article/20120402/NEWS/120409962&Template=printart)

> [@](#):
>
> He said the city has no legitimate interest in prohibiting “non-misleading advertising” to adults to prevent them from making decisions of which the city disapproves.

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### Author: ![Miller](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/miller/32/481_2.png) [@Miller](https://boards.straightdope.com/u/Miller)
#### Post date: [August 16, 2015, 4:57pm UTC](https://boards.straightdope.com/t/so-why-all-the-hate-for-captain-morgan/673678/55 "2015-08-16T16:57:51Z")

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> [@drad\_dog](#):
>
> Why does that circumvent the first amendment?

At the time, “television” meant “broadcast.” Broadcast tv uses publicly owned airwaves, which gives the government (which regulates those airwaves) more latitude to regulate speech than in other media. Thus, tobacco ads could be banned from TV, but not from print.

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### Author: ![drad\_dog](https://avatars.discourse-cdn.com/v4/letter/d/aeb1de/32.png) [@drad\_dog](https://boards.straightdope.com/u/drad_dog)
#### Post date: [August 16, 2015, 5:11pm UTC](https://boards.straightdope.com/t/so-why-all-the-hate-for-captain-morgan/673678/56 "2015-08-16T17:11:42Z")

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> [@Miller](#):
>
> At the time, “television” meant “broadcast.” Broadcast tv uses publicly owned airwaves, which gives the government (which regulates those airwaves) more latitude to regulate speech than in other media. Thus, tobacco ads could be banned from TV, but not from print.

So Tobacco ads are OK on TV now that we are in a cable environment? Or the industry is going along with historical precedent of their own volition?

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### Author: ![madsircool](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/madsircool/32/3432_2.png) [@madsircool](https://boards.straightdope.com/u/madsircool)
#### Post date: [August 16, 2015, 5:19pm UTC](https://boards.straightdope.com/t/so-why-all-the-hate-for-captain-morgan/673678/57 "2015-08-16T17:19:23Z")

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> [@drad\_dog](#):
>
> So Tobacco ads are OK on TV now that we are in a cable environment? Or the industry is going along with historical precedent of their own volition?

They signed consent decrees agreeing not to advertise.

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### Author: ![madsircool](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/madsircool/32/3432_2.png) [@madsircool](https://boards.straightdope.com/u/madsircool)
#### Post date: [August 16, 2015, 5:21pm UTC](https://boards.straightdope.com/t/so-why-all-the-hate-for-captain-morgan/673678/58 "2015-08-16T17:21:23Z")

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> [@Miller](#):
>
> At the time, “television” meant “broadcast.” Broadcast tv uses publicly owned airwaves, which gives the government (which regulates those airwaves) more latitude to regulate speech than in other media. Thus, tobacco ads could be banned from TV, but not from print.

The government can ban indecent or misleading speech but if the tobacco industry had taken this to court they might have prevailed. Its all speculation, of course.

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### Author: ![TriPolar](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/tripolar/32/3008_2.png) [@TriPolar](https://boards.straightdope.com/u/TriPolar)
#### Post date: [August 16, 2015, 5:23pm UTC](https://boards.straightdope.com/t/so-why-all-the-hate-for-captain-morgan/673678/59 "2015-08-16T17:23:35Z")

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> [@drad\_dog](#):
>
> So Tobacco ads are OK on TV now that we are in a cable environment? Or the industry is going along with historical precedent of their own volition?

This question could use a GQ thread. There’s been a lot of dancing between the government and the tobacco industry. A lawsuit settlement ended up banning a lot cigarette print and billboard advertising and the FDA has talked about regulating nicotine products as drugs. I think right now the tobacco industry doesn’t want to rock the boat too much.

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### Author: ![drad\_dog](https://avatars.discourse-cdn.com/v4/letter/d/aeb1de/32.png) [@drad\_dog](https://boards.straightdope.com/u/drad_dog)
#### Post date: [August 16, 2015, 9:39pm UTC](https://boards.straightdope.com/t/so-why-all-the-hate-for-captain-morgan/673678/60 "2015-08-16T21:39:22Z")

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Light up a kent you got a good thing goin  
To a smoker its a Kent  
You never had it so Kool  
A silly millimeter longer 101  
Tijuana smalls, you know who you are, it’s little cigar  
I’d rather fight than switch  
Winston tastes good like a cigarette should

I still got it!

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