# Star wars: 30th anniversay!

**URL:** <https://boards.straightdope.com/t/star-wars-30th-anniversay/405470>\
**Category:** Cafe Society\
**Created:** [May 25, 2007, 11:39am UTC](https://boards.straightdope.com/t/star-wars-30th-anniversay/405470 "2007-05-25T11:39:34Z")\
**Posts on this page:** 5\
**Page:** 1

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**Author:** ![ralph124c](https://avatars.discourse-cdn.com/v4/letter/r/8797f3/32.png) [@ralph124c](https://boards.straightdope.com/u/ralph124c)\
**Post date:** [May 25, 2007, 11:39am UTC](https://boards.straightdope.com/t/star-wars-30th-anniversay/405470/1 "2007-05-25T11:39:34Z")

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man-this makes me feel old! NPR had an interesting bit about the merchandising of SW-george Lucas had EXCLUSIVE rights to the action figures, toys etc.! (worth over 12 billion$!). Now, i have a question: do toy mfgs. keep their molds? Like the little plastic dolls of Luke, Princess leia, R2D2, etc.-does Mattel still have the original molds? If so, they can crank out the dolls at any time. Does this mean collectors of this crap are screwed? What good is a plastic doll from 1977 (in the orinial box) if Mattel can just start making the identical item again?

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**Author:** ![cactus\_waltz](https://avatars.discourse-cdn.com/v4/letter/c/74df32/32.png) [@cactus\_waltz](https://boards.straightdope.com/u/cactus_waltz)\
**Post date:** [May 25, 2007, 11:51am UTC](https://boards.straightdope.com/t/star-wars-30th-anniversay/405470/2 "2007-05-25T11:51:44Z")

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[QUOTE=ralph124c]  
man-this makes me feel old! NPR had an interesting bit about the merchandising of SW-george Lucas had EXCLUSIVE rights to the action figures, toys etc.! (worth over 12 billion$!). Now, i have a question: do toy mfgs. keep their molds? Like the little plastic dolls of Luke, Princess leia, R2D2, etc.-does Mattel still have the original molds? If so, they can crank out the dolls at any time. Does this mean collectors of this crap are screwed? What good is a plastic doll from 1977 (in the orinial box) if Mattel can just start making the identical item again?  
[/QUOTE]

It would be better because of age and rarity. I’m sure there would be a way to identify the age, for example by production code.

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**Author:** ![furryman](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/furryman/32/99_2.png) [@furryman](https://boards.straightdope.com/u/furryman)\
**Post date:** [May 25, 2007, 4:48pm UTC](https://boards.straightdope.com/t/star-wars-30th-anniversay/405470/3 "2007-05-25T16:48:58Z")

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If you ask me they charge too much for those old action figures anyway. Over $100 for a Darth Vader figure? Ridiculous. :rolleyes:

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**Author:** ![JohnT](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/johnt/32/15048_2.png) [@JohnT](https://boards.straightdope.com/u/JohnT)\
**Post date:** [May 25, 2007, 4:52pm UTC](https://boards.straightdope.com/t/star-wars-30th-anniversay/405470/4 "2007-05-25T16:52:35Z")

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> **[It was 30 years ago today: Star Wars](https://boards.straightdope.com/sdmb/showthread.php?t=422253)**
>
> 30 years. Whoa nelly. I was in the sweet spot at age 10 in Wilmette, Illinois north of Chicago when the ads started up. My friend Scott Hoffman and I both said we wanted to see it but our respective mothers made us wait until school was out. Then...

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**Author:** ![mobo85](https://avatars.discourse-cdn.com/v4/letter/m/b19c9b/32.png) [@mobo85](https://boards.straightdope.com/u/mobo85)\
**Post date:** [May 25, 2007, 8:56pm UTC](https://boards.straightdope.com/t/star-wars-30th-anniversay/405470/5 "2007-05-25T20:56:14Z")

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As far as I know, Mattel never picked up the _Star Wars_ license- the action figures were- and are- made by Kenner, now a division of Hasbro.