# Storebought fruit & veggies - what happened to the flavor?

**URL:** <https://boards.straightdope.com/t/storebought-fruit-veggies-what-happened-to-the-flavor/321349>\
**Category:** Factual Questions\
**Created:** [September 12, 2005, 10:50pm UTC](https://boards.straightdope.com/t/storebought-fruit-veggies-what-happened-to-the-flavor/321349 "2005-09-12T22:50:20Z")\
**Posts on this page:** 1\
**Page:** 2

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**Author:** ![Tupug\_Anachi](https://avatars.discourse-cdn.com/v4/letter/t/7993a0/32.png) [@Tupug\_Anachi](https://boards.straightdope.com/u/Tupug_Anachi)\
**Post date:** [September 13, 2005, 4:07pm UTC](https://boards.straightdope.com/t/storebought-fruit-veggies-what-happened-to-the-flavor/321349/21 "2005-09-13T16:07:19Z")

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There was a book out years ago called IIRC _Super Nature_ that blamed refrigeration partially for loss of taste and nutrients in fruits and veggies. Most of the produce I’ve seen in supermarkets is refrigerated. I never refrigerate fruit, tomatos or corn for that reason.

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