I had noticed that strike-anywhere matches have vanished from supermarkets, but you still see them in hardware and sporting goods stores.
Survival Tip: You can light a safety match without the special strip! Any match will flare if it gets hot enough, and with the right surface you can generate enough friction to ignite it. It has to be hard and rough enough to generate enough friction, but not so rough that it just scrapes the match head off. What works well is if you have a ceramic mug or bowl with an unglazed portion- usually the bottom rim where it sat in the kiln. I have tried this myself and can get it to work two times out of three, though I would very much hate to have to do it in the woods on a damp day.