# Studebaker Lives!!!!!

**URL:** <https://boards.straightdope.com/t/studebaker-lives/234277>\
**Category:** Miscellaneous and Personal Stuff I Must Share\
**Created:** [March 14, 2004, 8:40pm UTC](https://boards.straightdope.com/t/studebaker-lives/234277 "2004-03-14T20:40:28Z")\
**Posts on this page:** 8\
**Page:** 1

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**Author:** ![Tuckerfan](https://avatars.discourse-cdn.com/v4/letter/t/eada6e/32.png) [@Tuckerfan](https://boards.straightdope.com/u/Tuckerfan)\
**Post date:** [March 14, 2004, 8:40pm UTC](https://boards.straightdope.com/t/studebaker-lives/234277/1 "2004-03-14T20:40:28Z")

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Well, at least it’s in the early stages of a revival attempt as a [big ass SUV](http://www.studebakerdriversclub.com/NewsPapers/BusinessWeek/Default.htm)! It’s being done by the guy who’s building the new [Avanti’s](http://www.avantimotors.com/), so he might be able to pull it off. Gotta wonder if he won’t try and buy the guy who’s [trying to revive Packard.](http://www.packardmotorcar.com/)

Somebody give me a couple of million, will ya? I’d like to try my hand at building Tucker’s!

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**Author:** ![htns](https://avatars.discourse-cdn.com/v4/letter/h/ba8739/32.png) [@htns](https://boards.straightdope.com/u/htns)\
**Post date:** [March 14, 2004, 9:18pm UTC](https://boards.straightdope.com/t/studebaker-lives/234277/2 "2004-03-14T21:18:08Z")

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That reminds me of a bumper sticker I once saw:

THE LARGER THE SUV  
THE SMALLER THE PENIS

'Nuff said.

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**Author:** ![yosemite](https://avatars.discourse-cdn.com/v4/letter/y/3ab097/32.png) [@yosemite](https://boards.straightdope.com/u/yosemite)\
**Post date:** [March 14, 2004, 11:20pm UTC](https://boards.straightdope.com/t/studebaker-lives/234277/3 "2004-03-14T23:20:00Z")

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Wow. That is a _really_ unattractive vehicle.

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**Author:** ![Diceman](https://avatars.discourse-cdn.com/v4/letter/d/22d042/32.png) [@Diceman](https://boards.straightdope.com/u/Diceman)\
**Post date:** [March 14, 2004, 11:49pm UTC](https://boards.straightdope.com/t/studebaker-lives/234277/4 "2004-03-14T23:49:01Z")

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That thing is even uglier than the Honda Element 😛

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**Author:** ![Sunspace](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/sunspace/32/1250_2.png) [@Sunspace](https://boards.straightdope.com/u/Sunspace)\
**Post date:** [March 14, 2004, 11:51pm UTC](https://boards.straightdope.com/t/studebaker-lives/234277/5 "2004-03-14T23:51:54Z")

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It won’t survive. It’ll be seen as an underfunded catch-up attempt to cash in on a fad that is reaching its peak of popularity. The original Avanti, which sustains the memories of the Studebaker name, was one of the most un-SUV-like vehicles imaginable, and wasn’t trying to catch up to anything.

The original civilian Hummer could get away with being a Hummer because it was based on a geuine military vehicle. The H2, at least, can bask in brand-linkage. _This_ thing, on the other hand, appears to be trying to rip off the Hummer look.

Buh bye.

If I had a few tens of millions to spare, **Tuckerfan** , I’d back you in that revival attempt. 🙂

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**Author:** ![DaddyTimesTwo](https://avatars.discourse-cdn.com/v4/letter/d/f07891/32.png) [@DaddyTimesTwo](https://boards.straightdope.com/u/DaddyTimesTwo)\
**Post date:** [March 15, 2004, 2:18am UTC](https://boards.straightdope.com/t/studebaker-lives/234277/6 "2004-03-15T02:18:19Z")

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That Avanti is obviously a reworked Camaro. Good luck with that. And the Studebaker looked like the offspring of a hummer and an old military truck ( **not** a compliment).

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**Author:** ![Tuckerfan](https://avatars.discourse-cdn.com/v4/letter/t/eada6e/32.png) [@Tuckerfan](https://boards.straightdope.com/u/Tuckerfan)\
**Post date:** [March 15, 2004, 2:38am UTC](https://boards.straightdope.com/t/studebaker-lives/234277/7 "2004-03-15T02:38:05Z")

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> [@DaddyTimesTwo](#):
>
> That Avanti is obviously a reworked Camaro. Good luck with that. And the Studebaker looked like the offspring of a hummer and an old military truck ( **not** a compliment).

Oh, the company doesn’t hide the fact that they rework the Camaro for the Avanti. There’s some horsepower modifications along with the cosmetic changes, but the redesign was done by one of the members of the team which designed the original Avanti. Plus, [Panoz](http://www.panozauto.com/) has been building high performance cars which are little more than reworked Mustangs. [Saleen](http://www.saleen.com/home/home_set.htm) also has had some success doing the same thing, so it’s not entirely unusual.

The big question is if he’ll be able to keep the operation going now that GMs killed the Camaro. And yeah, the Studebaker’s an ugly thing, but [that seems to be an increasing problem with the automotive industry](http://boards.straightdope.com/sdmb/showthread.php?t=244900), so you can’t blame the guy for wanting to blend in a bit. (Though, he’d have been better off basing it on some of [Studebaker’s actual truck designs](http://studetrucks.tripod.com/ov.htm).)

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**Author:** ![Earthling](https://avatars.discourse-cdn.com/v4/letter/e/90db22/32.png) [@Earthling](https://boards.straightdope.com/u/Earthling)\
**Post date:** [March 15, 2004, 2:41am UTC](https://boards.straightdope.com/t/studebaker-lives/234277/8 "2004-03-15T02:41:11Z")

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> [@DaddyTimesTwo](#):
>
> That Avanti is obviously a reworked Camaro.

Not at all. The Avanti was first designed in [1961](http://www.art.net/Lile/Loewy/loewy/avanti.html) by Raymond Loewy, one of the greatest 20th Century industrial designers, as a last-ditch effort to [save](http://www.loc.gov/exhibits/treasures/trr027.html) the Studebaker Corp. The company went under anyway, but the design, as you can see from [photos](http://www.art.net/Lile/Loewy/loewy/avanti.html) and [drawings](http://www.raymondloewy.org/gallery/avanti_rendering.html) has survived to today.
