# Stupid Corporate Buzzword - 'Learnings'

**URL:** <https://boards.straightdope.com/t/stupid-corporate-buzzword-learnings/584912>\
**Category:** Miscellaneous and Personal Stuff I Must Share\
**Created:** [June 9, 2011, 10:06pm UTC](https://boards.straightdope.com/t/stupid-corporate-buzzword-learnings/584912 "2011-06-09T22:06:14Z")\
**Posts on this page:** 11\
**Page:** 3

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**Author:** ![Zeldar](https://avatars.discourse-cdn.com/v4/letter/z/b77776/32.png) [@Zeldar](https://boards.straightdope.com/u/Zeldar)\
**Post date:** [June 12, 2011, 1:58pm UTC](https://boards.straightdope.com/t/stupid-corporate-buzzword-learnings/584912/41 "2011-06-12T13:58:07Z")

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> [@Zeldar](#):
>
> [Quote= Kobal2]  
> It doesn’t mean anything. That’s the beauty of it.

I just hope I can remember this post the next time the issue of who said this in what movie comes up! 😃  
[/QUOTE]

This bugged me enough that I went searching for…

> **[Mystery quote: ''It doesn't do anything. That's the beauty of it.''](https://boards.straightdope.com/sdmb/showthread.php?t=413962)**
>
> This question has come up a number of times. I happened upon this little gem today: Pretty dog-gone close, huh?

Mystery quote: ‘‘It doesn’t do anything. That’s the beauty of it.’’  
03-25-2007, 08:19 PM  
Earl Snake-Hips Tucker  
08-10-2007 11:58 AM  
by toadspittle  
88 5,435 Cafe Society

…and I’m going to start a new thread for discussion of the linked thread and others like it that tend to hang around in our memories long after the last post has gone up.

Join me? (I’ll come back with a link to the new thread once it’s up).

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**Author:** ![LeeshaJoy](https://avatars.discourse-cdn.com/v4/letter/l/8e8cbc/32.png) [@LeeshaJoy](https://boards.straightdope.com/u/LeeshaJoy)\
**Post date:** [June 12, 2011, 2:28pm UTC](https://boards.straightdope.com/t/stupid-corporate-buzzword-learnings/584912/42 "2011-06-12T14:28:43Z")

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Whoever comes up with these corporate buzzwords might want to do some Internet research first, lest those who follow them be [compared to a LOLcat.](http://www.jermismo.com/blog/wp-content/uploads/2011/02/it-are-a-fact.jpg)

I eagerly await the next great management book, _Who Stole My Bukkit?_.

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**Author:** ![Zeldar](https://avatars.discourse-cdn.com/v4/letter/z/b77776/32.png) [@Zeldar](https://boards.straightdope.com/u/Zeldar)\
**Post date:** [June 12, 2011, 2:36pm UTC](https://boards.straightdope.com/t/stupid-corporate-buzzword-learnings/584912/43 "2011-06-12T14:36:26Z")

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> [@Zeldar](#):
>
> …and I’m going to start a new thread for discussion of the linked thread and others like it that tend to hang around in our memories long after the last post has gone up.
> 
> Join me? (I’ll come back with a link to the new thread once it’s up).

The new thread is [Just one of those things that the SDMB is good for?](http://boards.straightdope.com/sdmb/showthread.php?t=612144)

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**Author:** ![msmith537](https://avatars.discourse-cdn.com/v4/letter/m/d9b06d/32.png) [@msmith537](https://boards.straightdope.com/u/msmith537)\
**Post date:** [June 12, 2011, 6:12pm UTC](https://boards.straightdope.com/t/stupid-corporate-buzzword-learnings/584912/44 "2011-06-12T18:12:53Z")

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> [@newcomer](#):
>
> I wonder only who has the ba\*\*l to tell that to the head of the unit who is their biggest fan.

I agree with everything you are saying. But the answer to your question is “no one”. Because at the end of the day, “That’s what Mckinsey/Accenture/Deloitte/Bain/etc recommended and they were supposed to be the best” sounds a lot better than “newcomer had this idea” when the Vice President of Whatever is trying to explain how his division is all fucked up.

At the startup where I work, the entire management team (including me) are all ex-management consultants. Out of the ten people in my office, we have two Vice Presidents, a Director of Delivery Services, an Account Manager, an Engagement Manager, a Marketing Manager, and like two analysts doing actual work.

I like using this tool in my Powerpoint decks:

> **[dack.com \> web \> web economy bullshit generator](https://dack.com/web/bullshit.html)**

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**Author:** ![Philster](https://avatars.discourse-cdn.com/v4/letter/p/13edae/32.png) [@Philster](https://boards.straightdope.com/u/Philster)\
**Post date:** [June 13, 2011, 2:01pm UTC](https://boards.straightdope.com/t/stupid-corporate-buzzword-learnings/584912/45 "2011-06-13T14:01:03Z")

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This thread needs more non-organic growth to remain viable.

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**Author:** ![Wheelz](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/wheelz/32/5718_2.png) [@Wheelz](https://boards.straightdope.com/u/Wheelz)\
**Post date:** [June 13, 2011, 3:01pm UTC](https://boards.straightdope.com/t/stupid-corporate-buzzword-learnings/584912/46 "2011-06-13T15:01:49Z")

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Don’t forget that we need to circle back and close the loop.

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**Author:** ![Kobal2](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kobal2/32/20_2.png) [@Kobal2](https://boards.straightdope.com/u/Kobal2)\
**Post date:** [June 13, 2011, 3:32pm UTC](https://boards.straightdope.com/t/stupid-corporate-buzzword-learnings/584912/47 "2011-06-13T15:32:37Z")

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> [@j66](#):
>
> It has to mean something for it to count, doesn’t it?

I don’t think this particular constraint has ever been applied to management consulting 🙂

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**Author:** ![Freddy\_the\_Pig](https://avatars.discourse-cdn.com/v4/letter/f/a587f6/32.png) [@Freddy\_the\_Pig](https://boards.straightdope.com/u/Freddy_the_Pig)\
**Post date:** [June 13, 2011, 3:44pm UTC](https://boards.straightdope.com/t/stupid-corporate-buzzword-learnings/584912/48 "2011-06-13T15:44:43Z")

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The problem with this thread is that we didn’t level-set before we started. Somebody should have been tasked with level-setting.

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**Author:** ![UncleRojelio](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/unclerojelio/32/3160_2.png) [@UncleRojelio](https://boards.straightdope.com/u/UncleRojelio)\
**Post date:** [June 13, 2011, 3:47pm UTC](https://boards.straightdope.com/t/stupid-corporate-buzzword-learnings/584912/49 "2011-06-13T15:47:30Z")

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> [@statsman1982](#):
>
> I’m probably positioning myself as not being a team player. Let’s regroup. Language should be principle-centered, and the challenge I have with some individuals who choose to innovate the language is that they are missing the forest for the trees.We should be rightsizing the language, ensuring that the words we use are a strategic fit. The first action item for strategic realignment is the creationization of non-value-added terminology. Language should be lean and mean, and those of us who have adopted this strategic viewpoint tend to circle the wagons and engage with threads like this. The fact of the matter is that the commoditization of these words requires readers to go the extra mile to conceptualize the basic game plan behind them. Sometimes, it is a challenge that causes people to not all be on the same page. You are on target when you say that English is a language that is known for its disintermediation, which empowers its speakers and facilitates word initiatives. However, at the end of the day, knowledge transfer is at its most seamless when existing words are repurposed.
> 
> In the run up to this thread, these language challenges were not on my radar. I only posted after decisioning that in the path forward, it would be a win-win if is spoke to my position on the issue. You know, just fyi.

I bow to your awesomeness.

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**Author:** ![msmith537](https://avatars.discourse-cdn.com/v4/letter/m/d9b06d/32.png) [@msmith537](https://boards.straightdope.com/u/msmith537)\
**Post date:** [June 13, 2011, 4:31pm UTC](https://boards.straightdope.com/t/stupid-corporate-buzzword-learnings/584912/50 "2011-06-13T16:31:36Z")

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> [@Freddy\_the\_Pig](#):
>
> The problem with this thread is that we didn’t level-set before we started. Somebody should have been tasked with level-setting.

Underperforming best-practice requirements for synthesizing turn-key convergence, this thread lacks ability to generate the critical mass necessary transform vertical technologies. Without engineering bleeding-edge action-items, it will not attract enough early adopters to cross the chasm and redefine a leading-edge paradigm.

## This can clearly be visually actualized on this 2x2 matrix:

| ---------- | ---------- |
| --- | --- |
| ---------- | ---------- |

* * *

| ---------- | ---------- |
| --- | --- |
| —[COLOR=“Red”]X -----[/COLOR] | ---------- |

* * *

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**Author:** ![Ichbin\_Dubist](https://avatars.discourse-cdn.com/v4/letter/i/51bf81/32.png) [@Ichbin\_Dubist](https://boards.straightdope.com/u/Ichbin_Dubist)\
**Post date:** [June 13, 2011, 6:25pm UTC](https://boards.straightdope.com/t/stupid-corporate-buzzword-learnings/584912/51 "2011-06-13T18:25:43Z")

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People who talk like this for real are from Proxima Centauri, they can’t help it if they have an accent.

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