# Stupid Proactive commercial line.

**URL:** <https://boards.straightdope.com/t/stupid-proactive-commercial-line/638339>\
**Category:** Miscellaneous and Personal Stuff I Must Share\
**Created:** [October 20, 2012, 6:05pm UTC](https://boards.straightdope.com/t/stupid-proactive-commercial-line/638339 "2012-10-20T18:05:24Z")\
**Posts on this page:** 6\
**Page:** 1

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**Author:** ![Ambivalid](https://avatars.discourse-cdn.com/v4/letter/a/a5b964/32.png) [@Ambivalid](https://boards.straightdope.com/u/Ambivalid)\
**Post date:** [October 20, 2012, 6:05pm UTC](https://boards.straightdope.com/t/stupid-proactive-commercial-line/638339/1 "2012-10-20T18:05:24Z")

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“It’s _literally_ amazing”. - A line from one of the women in a recent Proactive SkinCare commercial. :dubious: Oh yeah? Literally amazing?? As opposed to what? _Figuratively_ amazing?! WTF. Our collective intelligence is dumbed down yet another small notch. ☹

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**Author:** ![phxjcc](https://avatars.discourse-cdn.com/v4/letter/p/8491ac/32.png) [@phxjcc](https://boards.straightdope.com/u/phxjcc)\
**Post date:** [October 20, 2012, 9:39pm UTC](https://boards.straightdope.com/t/stupid-proactive-commercial-line/638339/2 "2012-10-20T21:39:40Z")

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Yes, _amazing_ is the new _awesome_ which was the new _ironic_.

Now, what do you think about every answer starting with _"So, "_.

When I saw the Sheryl Sandberg doing this I just wanted to slap her out of it.

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**Author:** ![njtt](https://avatars.discourse-cdn.com/v4/letter/n/ecd19e/32.png) [@njtt](https://boards.straightdope.com/u/njtt)\
**Post date:** [October 20, 2012, 9:47pm UTC](https://boards.straightdope.com/t/stupid-proactive-commercial-line/638339/3 "2012-10-20T21:47:25Z")

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The use of “literally” as an intensifier is a very well established English idiom by now, and almost never causes any actual confusion. The meaning, in context, is perfectly clear. Prescriptivist sneering at it is getting really tired.

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**Author:** ![drewtwo99](https://avatars.discourse-cdn.com/v4/letter/d/d07c76/32.png) [@drewtwo99](https://boards.straightdope.com/u/drewtwo99)\
**Post date:** [October 20, 2012, 10:07pm UTC](https://boards.straightdope.com/t/stupid-proactive-commercial-line/638339/4 "2012-10-20T22:07:35Z")

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> [@njtt](#):
>
> The use of “literally” as an intensifier is a very well established English idiom by now, and almost never causes any actual confusion. The meaning, in context, is perfectly clear. Prescriptivist sneering at it is getting really tired.

Dude, getting upset with people who get upset with people using literally incorrectly is \*literally \*the worst thing in the world.

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**Author:** ![Ambivalid](https://avatars.discourse-cdn.com/v4/letter/a/a5b964/32.png) [@Ambivalid](https://boards.straightdope.com/u/Ambivalid)\
**Post date:** [October 21, 2012, 12:01am UTC](https://boards.straightdope.com/t/stupid-proactive-commercial-line/638339/5 "2012-10-21T00:01:18Z")

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> [@njtt](#):
>
> The use of “literally” as an intensifier is a very well established English idiom by now, and almost never causes any actual confusion. The meaning, in context, is perfectly clear. Prescriptivist sneering at it is getting really tired.

Ugh. I never said it was ‘confusing’ or ‘unclear’. That was what you inserted in order to make your point. It’s literally stupid. That’s my point. And I’m sticking to it.

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**Author:** ![Simple\_Linctus](https://avatars.discourse-cdn.com/v4/letter/s/9f8e36/32.png) [@Simple\_Linctus](https://boards.straightdope.com/u/Simple_Linctus)\
**Post date:** [October 21, 2012, 12:44am UTC](https://boards.straightdope.com/t/stupid-proactive-commercial-line/638339/6 "2012-10-21T00:44:29Z")

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What Ambivalid talks about literally bursts a few of my blood vessels every time I see an example of it.