# Sugar content of breakfast cereals **URL:** \ **Category:** Factual Questions\ **Created:** [August 24, 2007, 1:29pm UTC](https://boards.straightdope.com/t/sugar-content-of-breakfast-cereals/416753 "2007-08-24T13:29:01Z")\ **Posts on this page:** 4\ **Page:** 1
**Author:** ![Ruffian](https://avatars.discourse-cdn.com/v4/letter/r/71e660/32.png) [@Ruffian](https://boards.straightdope.com/u/Ruffian)\ **Post date:** [August 24, 2007, 1:29pm UTC](https://boards.straightdope.com/t/sugar-content-of-breakfast-cereals/416753/1 "2007-08-24T13:29:01Z")
I don’t understand why “sugar cereals”–ones that usually have sugar as a first or second ingredient, such as Fruit Loops, Apple Jacks, Smacks, etc.–have _less_ sugar per serving than some of the healthier (well, at least assumed healthier) options. Recently, a blurb on the news discussed how cereal companies may be required to decrease sugar content–some cereals have _gasp_ **13 to 14 grams** of sugar per serving. Um…DeathLlama’s breakfast bowl of granola has 14 grams per serving. Raisin Bran has **17 grams** …and good God, Raisin Bran Crunch has **20 grams** of sugar per serving. These cereals are all denser than the kid confection competitors, but that is reflected in the serving size…granola’s serving size is 1/2 to 3/4 cup; a serving of Apple Jacks is 1 cup (and has 16 grams of sugar). ---
**Author:** ![KneadToKnow](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kneadtoknow/32/3999_2.png) [@KneadToKnow](https://boards.straightdope.com/u/KneadToKnow)\ **Post date:** [August 24, 2007, 1:49pm UTC](https://boards.straightdope.com/t/sugar-content-of-breakfast-cereals/416753/2 "2007-08-24T13:49:35Z")
Keep in mind that not all sugars are sucrose, but I think the density has a lot to do with it. Crush a Froot Loop or an Apple Jack sometime and see how little actual solid matter it contains. ---
**Author:** ![Duck\_Duck\_Goose](https://avatars.discourse-cdn.com/v4/letter/d/50afbb/32.png) [@Duck\_Duck\_Goose](https://boards.straightdope.com/u/Duck_Duck_Goose)\ **Post date:** [August 24, 2007, 4:06pm UTC](https://boards.straightdope.com/t/sugar-content-of-breakfast-cereals/416753/3 "2007-08-24T16:06:33Z")
[QUOTE=Ruffian] I don’t understand why “sugar cereals”–ones that usually have sugar as a first or second ingredient, such as Fruit Loops, Apple Jacks, Smacks, etc.–have _less_ sugar per serving than some of the healthier (well, at least assumed healthier) options. [/QUOTE] I always assumed this is because it takes more sugar to make rather dry things like bran and oats palatable to the modern sweet tooth. People don’t want bran that tastes and mooshes in your mouth like bran, they want that “breakfast cereal” mouthfeel, so manufacturers have to add more sugar. It doesn’t take as much sugar to make little puffs of extruded dough taste acceptably sweet. ---
**Author:** ![Ruffian](https://avatars.discourse-cdn.com/v4/letter/r/71e660/32.png) [@Ruffian](https://boards.straightdope.com/u/Ruffian)\ **Post date:** [August 24, 2007, 11:40pm UTC](https://boards.straightdope.com/t/sugar-content-of-breakfast-cereals/416753/4 "2007-08-24T23:40:11Z")
Ah-ha! Y’all gave me an idea of where the answer might lie. A little bit of Net-surfing later, and I have the answer. It’s about weight. 1 serving of Apple Jacks is 1 cup–_or_ 30 grams. Of those 30 grams, 14.7–_nearly 50%_–is sugar. Where’s a barf smiley when you need one? Blarrrggghh. Meanwhile, a serving size of Raisin Bran is also one cup–which weighs 59 grams. 20 grams of that is “sugars” (which I assume includes other kinds of sugars besides refined white sugars due to the raisins–fructose, I assume?), so that’s just over 30%. Still a lot of sugar, though. Hmm…lessee, what else… Here’s my favorite–Kellogg’s Frosted Mini Wheats. One serving = 24 biscuits = 59 grams, of which 12g are sugars. That’s a little over 20%…sweet. Well, a little less sweet, perhaps. Edited to add–I got my numbers from [Calorie-Count.com](http://www.calorie-count.com/calories/item/8319.html). The link leads to the Mini Wheat listing. Oh, and to correct a typo spelling error. Dammit.