# Suggest a marketable culinary name for horse meat for U.S. consumers. **URL:** \ **Category:** Cafe Society\ **Created:** [October 19, 2012, 6:02pm UTC](https://boards.straightdope.com/t/suggest-a-marketable-culinary-name-for-horse-meat-for-u-s-consumers/638252 "2012-10-19T18:02:58Z")\ **Posts on this page:** 20\ **Page:** 1
**Author:** ![drastic\_quench](https://avatars.discourse-cdn.com/v4/letter/d/e36b37/32.png) [@drastic\_quench](https://boards.straightdope.com/u/drastic_quench)\ **Post date:** [October 19, 2012, 6:02pm UTC](https://boards.straightdope.com/t/suggest-a-marketable-culinary-name-for-horse-meat-for-u-s-consumers/638252/1 "2012-10-19T18:02:58Z")
It is eaten, and even prized, all [around the world](http://en.wikipedia.org/wiki/Horse_meat#Horse_meat_in_various_countries). I have to think that a significant portion of the taboo status horse meat has in the states is branding (not that kind, Tex). In season three episode eleven of Mad Men, a dog food company, Caldecott Farms, is mired in scandal when it comes out that their chow is horse meat, and the suits have a conversation where in they discuss branding: there is no name for horse meat, and the client asks them to invent one. Shall we? One of the easier tactics might be stealing a name from another language. In the above Wikipedia link, I see that the Japanese call raw horse meat sakura, which literally means cherry blossom. That’s a euphemism that could work. ---
**Author:** ![Shagnasty](https://avatars.discourse-cdn.com/v4/letter/s/9dc877/32.png) [@Shagnasty](https://boards.straightdope.com/u/Shagnasty)\ **Post date:** [October 19, 2012, 6:16pm UTC](https://boards.straightdope.com/t/suggest-a-marketable-culinary-name-for-horse-meat-for-u-s-consumers/638252/2 "2012-10-19T18:16:55Z")
Stalsbury Steak ---
**Author:** ![Nature\_s\_Call](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/nature_s_call/32/19006_2.png) [@Nature\_s\_Call](https://boards.straightdope.com/u/Nature_s_Call)\ **Post date:** [October 19, 2012, 6:16pm UTC](https://boards.straightdope.com/t/suggest-a-marketable-culinary-name-for-horse-meat-for-u-s-consumers/638252/3 "2012-10-19T18:16:56Z")
If stealing from another language: “cheval” sounds all fancy like _cheval bourguignon_ yum! Will it be popular? Not sure - there should be a Gallup poll. ---
**Author:** ![Dr\_Doom](https://avatars.discourse-cdn.com/v4/letter/d/0ea827/32.png) [@Dr\_Doom](https://boards.straightdope.com/u/Dr_Doom)\ **Post date:** [October 19, 2012, 6:17pm UTC](https://boards.straightdope.com/t/suggest-a-marketable-culinary-name-for-horse-meat-for-u-s-consumers/638252/4 "2012-10-19T18:17:04Z")
Mr. Edible? ---
**Author:** ![Nature\_s\_Call](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/nature_s_call/32/19006_2.png) [@Nature\_s\_Call](https://boards.straightdope.com/u/Nature_s_Call)\ **Post date:** [October 19, 2012, 6:19pm UTC](https://boards.straightdope.com/t/suggest-a-marketable-culinary-name-for-horse-meat-for-u-s-consumers/638252/5 "2012-10-19T18:19:31Z")
Kentucky Fried Derby ---
**Author:** ![TriPolar](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/tripolar/32/3008_2.png) [@TriPolar](https://boards.straightdope.com/u/TriPolar)\ **Post date:** [October 19, 2012, 6:20pm UTC](https://boards.straightdope.com/t/suggest-a-marketable-culinary-name-for-horse-meat-for-u-s-consumers/638252/6 "2012-10-19T18:20:52Z")
Didn’t the Roy Rogers chain just call it beef? ---
**Author:** ![Sicks\_Ate](https://avatars.discourse-cdn.com/v4/letter/s/258eb7/32.png) [@Sicks\_Ate](https://boards.straightdope.com/u/Sicks_Ate)\ **Post date:** [October 19, 2012, 6:20pm UTC](https://boards.straightdope.com/t/suggest-a-marketable-culinary-name-for-horse-meat-for-u-s-consumers/638252/7 "2012-10-19T18:20:53Z")
Preakness Steaks ---
**Author:** ![Tarwater](https://avatars.discourse-cdn.com/v4/letter/t/9de0a6/32.png) [@Tarwater](https://boards.straightdope.com/u/Tarwater)\ **Post date:** [October 19, 2012, 6:22pm UTC](https://boards.straightdope.com/t/suggest-a-marketable-culinary-name-for-horse-meat-for-u-s-consumers/638252/8 "2012-10-19T18:22:55Z")
Horse d’oeuvres ---
**Author:** ![Nature\_s\_Call](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/nature_s_call/32/19006_2.png) [@Nature\_s\_Call](https://boards.straightdope.com/u/Nature_s_Call)\ **Post date:** [October 19, 2012, 6:24pm UTC](https://boards.straightdope.com/t/suggest-a-marketable-culinary-name-for-horse-meat-for-u-s-consumers/638252/9 "2012-10-19T18:24:24Z")
Pair it with a nice glass of mus_tang_? ---
**Author:** ![Diceman](https://avatars.discourse-cdn.com/v4/letter/d/22d042/32.png) [@Diceman](https://boards.straightdope.com/u/Diceman)\ **Post date:** [October 19, 2012, 6:25pm UTC](https://boards.straightdope.com/t/suggest-a-marketable-culinary-name-for-horse-meat-for-u-s-consumers/638252/10 "2012-10-19T18:25:06Z")
Knackers’ Choice ---
**Author:** ![Nature\_s\_Call](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/nature_s_call/32/19006_2.png) [@Nature\_s\_Call](https://boards.straightdope.com/u/Nature_s_Call)\ **Post date:** [October 19, 2012, 6:28pm UTC](https://boards.straightdope.com/t/suggest-a-marketable-culinary-name-for-horse-meat-for-u-s-consumers/638252/11 "2012-10-19T18:28:32Z")
Stallion medallions. ---
**Author:** ![Dr\_Doom](https://avatars.discourse-cdn.com/v4/letter/d/0ea827/32.png) [@Dr\_Doom](https://boards.straightdope.com/u/Dr_Doom)\ **Post date:** [October 19, 2012, 6:29pm UTC](https://boards.straightdope.com/t/suggest-a-marketable-culinary-name-for-horse-meat-for-u-s-consumers/638252/12 "2012-10-19T18:29:26Z")
Filly Cheesesteak ---
**Author:** ![Lemur866](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/lemur866/32/434_2.png) [@Lemur866](https://boards.straightdope.com/u/Lemur866)\ **Post date:** [October 19, 2012, 6:35pm UTC](https://boards.straightdope.com/t/suggest-a-marketable-culinary-name-for-horse-meat-for-u-s-consumers/638252/13 "2012-10-19T18:35:33Z")
> [@Nature\_s\_Call](#): > > If stealing from another language: “cheval” sounds all fancy like > > _cheval bourguignon_ yum! > > Will it be popular? Not sure - there should be a Gallup poll. Since beef, pork, veal and so on all came from Old French, we should use the French word for horsemeat too. So cheval (where we get the word “chivalry”) it is. ---
**Author:** ![Nature\_s\_Call](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/nature_s_call/32/19006_2.png) [@Nature\_s\_Call](https://boards.straightdope.com/u/Nature_s_Call)\ **Post date:** [October 19, 2012, 6:37pm UTC](https://boards.straightdope.com/t/suggest-a-marketable-culinary-name-for-horse-meat-for-u-s-consumers/638252/14 "2012-10-19T18:37:36Z")
Lobster Thermidor au Crevette with a Mornay sauce served in a Provencale manner with shallots and aubergines garnished with truffle pate, brandy and with a fried egg on top and horse. (with apologies to Monty Python) ---
**Author:** ![Novelty\_Bobble](https://avatars.discourse-cdn.com/v4/letter/n/a3d4f5/32.png) [@Novelty\_Bobble](https://boards.straightdope.com/u/Novelty_Bobble)\ **Post date:** [October 19, 2012, 6:40pm UTC](https://boards.straightdope.com/t/suggest-a-marketable-culinary-name-for-horse-meat-for-u-s-consumers/638252/15 "2012-10-19T18:40:20Z")
Speedy Beef! ---
**Author:** ![Biffy\_the\_Elephant\_Shrew](https://avatars.discourse-cdn.com/v4/letter/b/e47c2d/32.png) [@Biffy\_the\_Elephant\_Shrew](https://boards.straightdope.com/u/Biffy_the_Elephant_Shrew)\ **Post date:** [October 19, 2012, 6:41pm UTC](https://boards.straightdope.com/t/suggest-a-marketable-culinary-name-for-horse-meat-for-u-s-consumers/638252/16 "2012-10-19T18:41:50Z")
I don’t eat meat; I’ll stick with the pinto beans. ---
**Author:** ![Rachellelogram](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/rachellelogram/32/8689_2.png) [@Rachellelogram](https://boards.straightdope.com/u/Rachellelogram)\ **Post date:** [October 19, 2012, 6:53pm UTC](https://boards.straightdope.com/t/suggest-a-marketable-culinary-name-for-horse-meat-for-u-s-consumers/638252/17 "2012-10-19T18:53:44Z")
Filly mignon ---
**Author:** ![Evin](https://avatars.discourse-cdn.com/v4/letter/e/59ef9b/32.png) [@Evin](https://boards.straightdope.com/u/Evin)\ **Post date:** [October 19, 2012, 7:02pm UTC](https://boards.straightdope.com/t/suggest-a-marketable-culinary-name-for-horse-meat-for-u-s-consumers/638252/18 "2012-10-19T19:02:26Z")
Fast Food sux! ---
**Author:** ![Labdad](https://avatars.discourse-cdn.com/v4/letter/l/439d5e/32.png) [@Labdad](https://boards.straightdope.com/u/Labdad)\ **Post date:** [October 19, 2012, 7:06pm UTC](https://boards.straightdope.com/t/suggest-a-marketable-culinary-name-for-horse-meat-for-u-s-consumers/638252/19 "2012-10-19T19:06:15Z")
Sea Biscuits ---
**Author:** ![magnusblitz](https://avatars.discourse-cdn.com/v4/letter/m/b4bc9f/32.png) [@magnusblitz](https://boards.straightdope.com/u/magnusblitz)\ **Post date:** [October 19, 2012, 7:08pm UTC](https://boards.straightdope.com/t/suggest-a-marketable-culinary-name-for-horse-meat-for-u-s-consumers/638252/20 "2012-10-19T19:08:06Z")
> [@Nature\_s\_Call](#): > > If stealing from another language: “cheval” sounds all fancy like > > _cheval bourguignon_ yum! > > Will it be popular? Not sure - there should be a Gallup poll. I actually like this. [Next page](https://boards.straightdope.com/t/suggest-a-marketable-culinary-name-for-horse-meat-for-u-s-consumers/638252.md?page=2)