# Suggest a marketable culinary name for horse meat for U.S. consumers. **URL:** \ **Category:** Cafe Society\ **Created:** [October 19, 2012, 6:02pm UTC](https://boards.straightdope.com/t/suggest-a-marketable-culinary-name-for-horse-meat-for-u-s-consumers/638252 "2012-10-19T18:02:58Z")\ **Posts on this page:** 20\ **Page:** 2
**Author:** ![Furious\_Marmot](https://avatars.discourse-cdn.com/v4/letter/f/dfb087/32.png) [@Furious\_Marmot](https://boards.straightdope.com/u/Furious_Marmot)\ **Post date:** [October 19, 2012, 7:10pm UTC](https://boards.straightdope.com/t/suggest-a-marketable-culinary-name-for-horse-meat-for-u-s-consumers/638252/21 "2012-10-19T19:10:42Z")
We don’t need a new name, just a catchy slogan. “Horse? Of course!” ---
**Author:** ![April\_R](https://avatars.discourse-cdn.com/v4/letter/a/3da27b/32.png) [@April\_R](https://boards.straightdope.com/u/April_R)\ **Post date:** [October 19, 2012, 7:11pm UTC](https://boards.straightdope.com/t/suggest-a-marketable-culinary-name-for-horse-meat-for-u-s-consumers/638252/22 "2012-10-19T19:11:15Z")
caballo ---
**Author:** ![drastic\_quench](https://avatars.discourse-cdn.com/v4/letter/d/e36b37/32.png) [@drastic\_quench](https://boards.straightdope.com/u/drastic_quench)\ **Post date:** [October 19, 2012, 7:17pm UTC](https://boards.straightdope.com/t/suggest-a-marketable-culinary-name-for-horse-meat-for-u-s-consumers/638252/23 "2012-10-19T19:17:26Z")
Yeah, cheval has real promise. ---
**Author:** ![panache45](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/panache45/32/64_2.png) [@panache45](https://boards.straightdope.com/u/panache45)\ **Post date:** [October 19, 2012, 7:21pm UTC](https://boards.straightdope.com/t/suggest-a-marketable-culinary-name-for-horse-meat-for-u-s-consumers/638252/24 "2012-10-19T19:21:12Z")
Bridle Sweet. Mane Dish. Trigger Fingers. ---
**Author:** ![Intergalactic\_Gladiator](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/intergalactic_gladiator/32/112_2.png) [@Intergalactic\_Gladiator](https://boards.straightdope.com/u/Intergalactic_Gladiator)\ **Post date:** [October 19, 2012, 7:33pm UTC](https://boards.straightdope.com/t/suggest-a-marketable-culinary-name-for-horse-meat-for-u-s-consumers/638252/25 "2012-10-19T19:33:54Z")
I’m not sure, but you’re going to trigger a lot of negative responses if you don’t scout out what people want to hear ahead of time. I guarantee you this though, if you have the spirit to get the right name then it will surely spread like wildfire and when that happens, then the spoils go to the victor. ---
**Author:** ![hogarth](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/hogarth/32/1773_2.png) [@hogarth](https://boards.straightdope.com/u/hogarth)\ **Post date:** [October 19, 2012, 7:51pm UTC](https://boards.straightdope.com/t/suggest-a-marketable-culinary-name-for-horse-meat-for-u-s-consumers/638252/26 "2012-10-19T19:51:14Z")
Steakretariat. ---
**Author:** ![Dr\_Doom](https://avatars.discourse-cdn.com/v4/letter/d/0ea827/32.png) [@Dr\_Doom](https://boards.straightdope.com/u/Dr_Doom)\ **Post date:** [October 19, 2012, 8:14pm UTC](https://boards.straightdope.com/t/suggest-a-marketable-culinary-name-for-horse-meat-for-u-s-consumers/638252/27 "2012-10-19T20:14:59Z")
Fruits de mare ---
**Author:** ![thelurkinghorror](https://avatars.discourse-cdn.com/v4/letter/t/7c8e57/32.png) [@thelurkinghorror](https://boards.straightdope.com/u/thelurkinghorror)\ **Post date:** [October 19, 2012, 8:19pm UTC](https://boards.straightdope.com/t/suggest-a-marketable-culinary-name-for-horse-meat-for-u-s-consumers/638252/28 "2012-10-19T20:19:55Z")
> [@Furious\_Marmot](#): > > We don’t need a new name, just a catchy slogan. > > “Horse? Of course!” This is an answer that I’ll endorse. This should be theoretically possible. “Rocky Mountain Oysters” sounds better than “steer testicles.” “Chilean Sea Bass” sounds better than the bad sounding (and scary looking) “Patagonian Toothfish.” “Chicken of the Stables/Range”? Yeah, I don’t have much. ---
**Author:** ![Ethilrist](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/ethilrist/32/4604_2.png) [@Ethilrist](https://boards.straightdope.com/u/Ethilrist)\ **Post date:** [October 19, 2012, 8:21pm UTC](https://boards.straightdope.com/t/suggest-a-marketable-culinary-name-for-horse-meat-for-u-s-consumers/638252/29 "2012-10-19T20:21:22Z")
Dobbin burer. (might be © Harry Harrison, though) ---
**Author:** ![Procrustus](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/procrustus/32/2994_2.png) [@Procrustus](https://boards.straightdope.com/u/Procrustus)\ **Post date:** [October 19, 2012, 8:25pm UTC](https://boards.straightdope.com/t/suggest-a-marketable-culinary-name-for-horse-meat-for-u-s-consumers/638252/30 "2012-10-19T20:25:57Z")
> [@TriPolar](#): > > Didn’t the Roy Rogers chain just call it beef? Trigger Burgers ---
**Author:** ![hogarth](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/hogarth/32/1773_2.png) [@hogarth](https://boards.straightdope.com/u/hogarth)\ **Post date:** [October 19, 2012, 8:32pm UTC](https://boards.straightdope.com/t/suggest-a-marketable-culinary-name-for-horse-meat-for-u-s-consumers/638252/31 "2012-10-19T20:32:37Z")
Seattle stew. Thorough bread. ---
**Author:** ![Jackmannii](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/jackmannii/32/311_2.png) [@Jackmannii](https://boards.straightdope.com/u/Jackmannii)\ **Post date:** [October 19, 2012, 8:50pm UTC](https://boards.straightdope.com/t/suggest-a-marketable-culinary-name-for-horse-meat-for-u-s-consumers/638252/32 "2012-10-19T20:50:37Z")
“Looking for a change from chicken wings? Try Equisnacks!” Texans might actually be up for a helping of chicken-fried horse. ---
**Author:** ![panache45](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/panache45/32/64_2.png) [@panache45](https://boards.straightdope.com/u/panache45)\ **Post date:** [October 19, 2012, 8:51pm UTC](https://boards.straightdope.com/t/suggest-a-marketable-culinary-name-for-horse-meat-for-u-s-consumers/638252/33 "2012-10-19T20:51:11Z")
Le hoof sur le toit ---
**Author:** ![Push\_You\_Down](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/push_you_down/32/9095_2.png) [@Push\_You\_Down](https://boards.straightdope.com/u/Push_You_Down)\ **Post date:** [October 19, 2012, 8:56pm UTC](https://boards.straightdope.com/t/suggest-a-marketable-culinary-name-for-horse-meat-for-u-s-consumers/638252/34 "2012-10-19T20:56:27Z")
Raw horse in Japan is called Bashimi. Some play off that. ---
**Author:** ![don\_t\_ask](https://avatars.discourse-cdn.com/v4/letter/d/e68b1a/32.png) [@don\_t\_ask](https://boards.straightdope.com/u/don_t_ask)\ **Post date:** [October 19, 2012, 9:06pm UTC](https://boards.straightdope.com/t/suggest-a-marketable-culinary-name-for-horse-meat-for-u-s-consumers/638252/35 "2012-10-19T21:06:08Z")
Well, if they are going to market it aggressively they may as well go with **Dead Horse** ---
**Author:** ![sitchensis](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/sitchensis/32/4892_2.png) [@sitchensis](https://boards.straightdope.com/u/sitchensis)\ **Post date:** [October 19, 2012, 9:14pm UTC](https://boards.straightdope.com/t/suggest-a-marketable-culinary-name-for-horse-meat-for-u-s-consumers/638252/36 "2012-10-19T21:14:36Z")
> [@hogarth](#): > > Seattle stew. > > Thorough bread. Mr. Edible ---
**Author:** ![Enderw24](https://avatars.discourse-cdn.com/v4/letter/e/ba9def/32.png) [@Enderw24](https://boards.straightdope.com/u/Enderw24)\ **Post date:** [October 19, 2012, 9:35pm UTC](https://boards.straightdope.com/t/suggest-a-marketable-culinary-name-for-horse-meat-for-u-s-consumers/638252/37 "2012-10-19T21:35:43Z")
Slogan: Horse! Now that’s a meat of a different color! It worked for pork (kinda). ---
**Author:** ![Sicks\_Ate](https://avatars.discourse-cdn.com/v4/letter/s/258eb7/32.png) [@Sicks\_Ate](https://boards.straightdope.com/u/Sicks_Ate)\ **Post date:** [October 19, 2012, 9:39pm UTC](https://boards.straightdope.com/t/suggest-a-marketable-culinary-name-for-horse-meat-for-u-s-consumers/638252/38 "2012-10-19T21:39:36Z")
> [@don\_t\_ask](#): > > Well, if they are going to market it aggressively they may as well go with > **Dead Horse** Can’t beat it! ---
**Author:** ![Peter\_Morris](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/peter_morris/32/359_2.png) [@Peter\_Morris](https://boards.straightdope.com/u/Peter_Morris)\ **Post date:** [October 19, 2012, 9:45pm UTC](https://boards.straightdope.com/t/suggest-a-marketable-culinary-name-for-horse-meat-for-u-s-consumers/638252/39 "2012-10-19T21:45:37Z")
Champion steak. ---
**Author:** ![Tim\_R.Mortiss](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/tim_r.mortiss/32/142_2.png) [@Tim\_R.Mortiss](https://boards.straightdope.com/u/Tim_R.Mortiss)\ **Post date:** [October 19, 2012, 9:47pm UTC](https://boards.straightdope.com/t/suggest-a-marketable-culinary-name-for-horse-meat-for-u-s-consumers/638252/40 "2012-10-19T21:47:23Z")
Lots of good ideas here jockeying for position. [Previous page](https://boards.straightdope.com/t/suggest-a-marketable-culinary-name-for-horse-meat-for-u-s-consumers/638252.md?page=1) [Next page](https://boards.straightdope.com/t/suggest-a-marketable-culinary-name-for-horse-meat-for-u-s-consumers/638252.md?page=3)