# Suggest a marketable culinary name for horse meat for U.S. consumers.

**URL:** <https://boards.straightdope.com/t/suggest-a-marketable-culinary-name-for-horse-meat-for-u-s-consumers/638252>\
**Category:** Cafe Society\
**Created:** [October 19, 2012, 6:02pm UTC](https://boards.straightdope.com/t/suggest-a-marketable-culinary-name-for-horse-meat-for-u-s-consumers/638252 "2012-10-19T18:02:58Z")\
**Posts on this page:** 20\
**Page:** 3

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**Author:** ![Evin](https://avatars.discourse-cdn.com/v4/letter/e/59ef9b/32.png) [@Evin](https://boards.straightdope.com/u/Evin)\
**Post date:** [October 19, 2012, 9:58pm UTC](https://boards.straightdope.com/t/suggest-a-marketable-culinary-name-for-horse-meat-for-u-s-consumers/638252/41 "2012-10-19T21:58:32Z")

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Hung Chow?

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**Author:** ![Ethilrist](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/ethilrist/32/4604_2.png) [@Ethilrist](https://boards.straightdope.com/u/Ethilrist)\
**Post date:** [October 19, 2012, 11:02pm UTC](https://boards.straightdope.com/t/suggest-a-marketable-culinary-name-for-horse-meat-for-u-s-consumers/638252/42 "2012-10-19T23:02:35Z")

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> [@Enderw24](#):
>
> Slogan: Horse! Now that’s a meat of a different color!
> 
> It worked for pork (kinda).

Horse! The other dark meat!

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**Author:** ![Bumbershoot](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/bumbershoot/32/3428_2.png) [@Bumbershoot](https://boards.straightdope.com/u/Bumbershoot)\
**Post date:** [October 19, 2012, 11:38pm UTC](https://boards.straightdope.com/t/suggest-a-marketable-culinary-name-for-horse-meat-for-u-s-consumers/638252/43 "2012-10-19T23:38:54Z")

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Bronco burger

Colt cuts

Steed steak

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**Author:** ![chacoguy](https://avatars.discourse-cdn.com/v4/letter/c/50afbb/32.png) [@chacoguy](https://boards.straightdope.com/u/chacoguy)\
**Post date:** [October 20, 2012, 12:06am UTC](https://boards.straightdope.com/t/suggest-a-marketable-culinary-name-for-horse-meat-for-u-s-consumers/638252/44 "2012-10-20T00:06:43Z")

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Silver Steak

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**Author:** ![Tim\_R.Mortiss](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/tim_r.mortiss/32/142_2.png) [@Tim\_R.Mortiss](https://boards.straightdope.com/u/Tim_R.Mortiss)\
**Post date:** [October 20, 2012, 1:14am UTC](https://boards.straightdope.com/t/suggest-a-marketable-culinary-name-for-horse-meat-for-u-s-consumers/638252/45 "2012-10-20T01:14:03Z")

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Properly spiced, _Italian Stallion_.

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**Author:** ![The\_Other\_Waldo\_Pepper](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/the_other_waldo_pepper/32/12370_2.png) [@The\_Other\_Waldo\_Pepper](https://boards.straightdope.com/u/The_Other_Waldo_Pepper)\
**Post date:** [October 20, 2012, 1:52am UTC](https://boards.straightdope.com/t/suggest-a-marketable-culinary-name-for-horse-meat-for-u-s-consumers/638252/46 "2012-10-20T01:52:58Z")

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Soylent Dun

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**Author:** ![panache45](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/panache45/32/64_2.png) [@panache45](https://boards.straightdope.com/u/panache45)\
**Post date:** [October 20, 2012, 2:07am UTC](https://boards.straightdope.com/t/suggest-a-marketable-culinary-name-for-horse-meat-for-u-s-consumers/638252/47 "2012-10-20T02:07:35Z")

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Belmont Steaks.

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**Author:** ![DMark](https://avatars.discourse-cdn.com/v4/letter/d/e68b1a/32.png) [@DMark](https://boards.straightdope.com/u/DMark)\
**Post date:** [October 20, 2012, 2:20am UTC](https://boards.straightdope.com/t/suggest-a-marketable-culinary-name-for-horse-meat-for-u-s-consumers/638252/48 "2012-10-20T02:20:55Z")

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Flicka Fil A

Whoresmeat

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**Author:** ![panache45](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/panache45/32/64_2.png) [@panache45](https://boards.straightdope.com/u/panache45)\
**Post date:** [October 20, 2012, 2:26am UTC](https://boards.straightdope.com/t/suggest-a-marketable-culinary-name-for-horse-meat-for-u-s-consumers/638252/49 "2012-10-20T02:26:22Z")

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Stallions ‘n’ Scallions.

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**Author:** ![elmwood](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/elmwood/32/3060_2.png) [@elmwood](https://boards.straightdope.com/u/elmwood)\
**Post date:** [October 20, 2012, 2:38am UTC](https://boards.straightdope.com/t/suggest-a-marketable-culinary-name-for-horse-meat-for-u-s-consumers/638252/50 "2012-10-20T02:38:05Z")

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> [@thelurkinghorror](#):
>
> This should be theoretically possible. “Rocky Mountain Oysters” sounds better than “steer testicles.” “Chilean Sea Bass” sounds better than the bad sounding (and scary looking) “Patagonian Toothfish.”

Geography is your friend. How about “Parisian Steak” or “Provençal Beef?”

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**Author:** ![Little\_Nemo](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/little_nemo/32/3120_2.png) [@Little\_Nemo](https://boards.straightdope.com/u/Little_Nemo)\
**Post date:** [October 20, 2012, 4:32am UTC](https://boards.straightdope.com/t/suggest-a-marketable-culinary-name-for-horse-meat-for-u-s-consumers/638252/51 "2012-10-20T04:32:37Z")

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> [@Lemur866](#):
>
> Since beef, pork, veal and so on all came from Old French, we should use the French word for horsemeat too. So cheval (where we get the word “chivalry”) it is.

Ostrich is, for some reason, the exception. Ostrich meat is called straus, which is the German word for ostrich. If they had followed the French precedent, ostrich meat would be autruche.

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**Author:** ![Little\_Nemo](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/little_nemo/32/3120_2.png) [@Little\_Nemo](https://boards.straightdope.com/u/Little_Nemo)\
**Post date:** [October 20, 2012, 4:35am UTC](https://boards.straightdope.com/t/suggest-a-marketable-culinary-name-for-horse-meat-for-u-s-consumers/638252/52 "2012-10-20T04:35:31Z")

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A problem with cheval. It’s somewhat similar to chivo, which is a South American term for goat meat. You’re already going to have enough issues selling people on the idea of eating horses without bringing goats into it.

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**Author:** ![wedgehed](https://avatars.discourse-cdn.com/v4/letter/w/8edcca/32.png) [@wedgehed](https://boards.straightdope.com/u/wedgehed)\
**Post date:** [October 20, 2012, 12:41pm UTC](https://boards.straightdope.com/t/suggest-a-marketable-culinary-name-for-horse-meat-for-u-s-consumers/638252/53 "2012-10-20T12:41:37Z")

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Mare Tranquillitartare.

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**Author:** ![Coustralee](https://avatars.discourse-cdn.com/v4/letter/c/f05b48/32.png) [@Coustralee](https://boards.straightdope.com/u/Coustralee)\
**Post date:** [October 20, 2012, 1:40pm UTC](https://boards.straightdope.com/t/suggest-a-marketable-culinary-name-for-horse-meat-for-u-s-consumers/638252/54 "2012-10-20T13:40:01Z")

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palomino

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**Author:** ![Beware\_of\_Doug](https://avatars.discourse-cdn.com/v4/letter/b/278dde/32.png) [@Beware\_of\_Doug](https://boards.straightdope.com/u/Beware_of_Doug)\
**Post date:** [October 20, 2012, 4:31pm UTC](https://boards.straightdope.com/t/suggest-a-marketable-culinary-name-for-horse-meat-for-u-s-consumers/638252/55 "2012-10-20T16:31:27Z")

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> [@Little\_Nemo](#):
>
> A problem with cheval. It’s somewhat similar to chivo, which is a South American term for goat meat.

It’s not all _that_ similar. It’d be easier to confuse chivo with chives. Or Cheetos.

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**Author:** ![scr4](https://avatars.discourse-cdn.com/v4/letter/s/59ef9b/32.png) [@scr4](https://boards.straightdope.com/u/scr4)\
**Post date:** [October 20, 2012, 5:21pm UTC](https://boards.straightdope.com/t/suggest-a-marketable-culinary-name-for-horse-meat-for-u-s-consumers/638252/56 "2012-10-20T17:21:11Z")

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> [@Push\_You\_Down](#):
>
> Raw horse in Japan is called Bashimi. Some play off that.

Actually it’s _basashi_.

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**Author:** ![Motorgirl](https://avatars.discourse-cdn.com/v4/letter/m/e36b37/32.png) [@Motorgirl](https://boards.straightdope.com/u/Motorgirl)\
**Post date:** [October 20, 2012, 5:41pm UTC](https://boards.straightdope.com/t/suggest-a-marketable-culinary-name-for-horse-meat-for-u-s-consumers/638252/57 "2012-10-20T17:41:11Z")

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Long-faced pig

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**Author:** ![thelurkinghorror](https://avatars.discourse-cdn.com/v4/letter/t/7c8e57/32.png) [@thelurkinghorror](https://boards.straightdope.com/u/thelurkinghorror)\
**Post date:** [October 20, 2012, 6:47pm UTC](https://boards.straightdope.com/t/suggest-a-marketable-culinary-name-for-horse-meat-for-u-s-consumers/638252/58 "2012-10-20T18:47:16Z")

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> [@Little\_Nemo](#):
>
> A problem with cheval. It’s somewhat similar to chivo, which is a South American term for goat meat. You’re already going to have enough issues selling people on the idea of eating horses without bringing goats into it.

Around here, at least, goat’s usually “birria.” The term can also mean other types of meat like lamb (mutton is very rare).

> [@Motorgirl](#):
>
> Long-faced pig

Until that one guy sues for bait and switch because he was expecting _human_ long pig.

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**Author:** ![Docta\_G](https://avatars.discourse-cdn.com/v4/letter/d/2bfe46/32.png) [@Docta\_G](https://boards.straightdope.com/u/Docta_G)\
**Post date:** [October 20, 2012, 9:01pm UTC](https://boards.straightdope.com/t/suggest-a-marketable-culinary-name-for-horse-meat-for-u-s-consumers/638252/59 "2012-10-20T21:01:52Z")

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Pony Pies

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**Author:** ![LC\_Strawhouse](https://avatars.discourse-cdn.com/v4/letter/l/e19adc/32.png) [@LC\_Strawhouse](https://boards.straightdope.com/u/LC_Strawhouse)\
**Post date:** [October 20, 2012, 9:46pm UTC](https://boards.straightdope.com/t/suggest-a-marketable-culinary-name-for-horse-meat-for-u-s-consumers/638252/60 "2012-10-20T21:46:21Z")

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Buffalobeef (like beef, but faster)

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