# Suggestion for new business name **URL:** \ **Category:** Miscellaneous and Personal Stuff I Must Share\ **Created:** [June 30, 2020, 12:50am UTC](https://boards.straightdope.com/t/suggestion-for-new-business-name/913719 "2020-06-30T00:50:14Z")\ **Posts on this page:** 20\ **Page:** 2
**Author:** ![swampspruce](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/swampspruce/32/261_2.png) [@swampspruce](https://boards.straightdope.com/u/swampspruce)\ **Post date:** [July 1, 2020, 12:26am UTC](https://boards.straightdope.com/t/suggestion-for-new-business-name/913719/23 "2020-07-01T00:26:44Z")
Light Pump Signworks Coherence Cutters Beam Splitter Signs ---
**Author:** ![drachillix](https://avatars.discourse-cdn.com/v4/letter/d/48db29/32.png) [@drachillix](https://boards.straightdope.com/u/drachillix)\ **Post date:** [July 1, 2020, 1:27am UTC](https://boards.straightdope.com/t/suggestion-for-new-business-name/913719/24 "2020-07-01T01:27:06Z")
Oh I get that… that is why I mentioned wanting a name that did not require a lot of mental gymnastics to figure out what I do. ---
**Author:** ![Sternvogel](https://avatars.discourse-cdn.com/v4/letter/s/bc79bd/32.png) [@Sternvogel](https://boards.straightdope.com/u/Sternvogel)\ **Post date:** [July 1, 2020, 1:27am UTC](https://boards.straightdope.com/t/suggestion-for-new-business-name/913719/25 "2020-07-01T01:27:17Z")
Playing off [an incident from 2007](https://en.wikipedia.org/wiki/University_of_Florida_Taser_incident): Please Lase Me, Bro! ---
**Author:** ![drachillix](https://avatars.discourse-cdn.com/v4/letter/d/48db29/32.png) [@drachillix](https://boards.straightdope.com/u/drachillix)\ **Post date:** [July 31, 2020, 12:42am UTC](https://boards.straightdope.com/t/suggestion-for-new-business-name/913719/26 "2020-07-31T00:42:19Z")
ok, much pondering and soliciting of ideas from friends and other forums. “Allure” (thank you placebo target) I am curious to hear more of what you guys like about it. I like it, but I am curious what the “allure” of the name is. I have a short list I am working from and I admit i like the “feel” of the name but i cant say i really understand the appeal. I would prefer a name with an underlying rationale I understand. ---
**Author:** ![Darren\_Garrison](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/darren_garrison/32/92_2.png) [@Darren\_Garrison](https://boards.straightdope.com/u/Darren_Garrison)\ **Post date:** [July 31, 2020, 2:33am UTC](https://boards.straightdope.com/t/suggestion-for-new-business-name/913719/27 "2020-07-31T02:33:37Z")
Sooner or Laser. (Optimally, you should move to Oklahoma.) ---
**Author:** ![BippityBoppityBoo](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/bippityboppityboo/32/5745_2.png) [@BippityBoppityBoo](https://boards.straightdope.com/u/BippityBoppityBoo)\ **Post date:** [July 31, 2020, 3:36am UTC](https://boards.straightdope.com/t/suggestion-for-new-business-name/913719/28 "2020-07-31T03:36:42Z")
Here’s a KISS that also puts you first in any alphabetical google search: A Cut Above ---
**Author:** ![TriPolar](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/tripolar/32/3008_2.png) [@TriPolar](https://boards.straightdope.com/u/TriPolar)\ **Post date:** [July 31, 2020, 4:38am UTC](https://boards.straightdope.com/t/suggestion-for-new-business-name/913719/29 "2020-07-31T04:38:04Z")
The allure of “Allure” is it’s name. It’s a good name for a lot of businesses. The name of a company doesn’t have to say what the business does. You’ll need a lot more than a name to describe this business so there’s not much point in trying to cram in those details. So while “Allure” may not be the particular name you choose it’s a good positive name that will get potential customers to look at the details. And it does sound creative and fun because it doesn’t mention lasers and tech. ---
**Author:** ![drachillix](https://avatars.discourse-cdn.com/v4/letter/d/48db29/32.png) [@drachillix](https://boards.straightdope.com/u/drachillix)\ **Post date:** [July 31, 2020, 5:25am UTC](https://boards.straightdope.com/t/suggestion-for-new-business-name/913719/30 "2020-07-31T05:25:12Z")
ok I can understand that. I guess I am more familiar with more practical and descriptive names. If my marketing know how was gasoline I would be lucky to start a car. ---
**Author:** ![Czarcasm](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/czarcasm/32/4050_2.png) [@Czarcasm](https://boards.straightdope.com/u/Czarcasm)\ **Post date:** [July 31, 2020, 5:42am UTC](https://boards.straightdope.com/t/suggestion-for-new-business-name/913719/31 "2020-07-31T05:42:43Z")
> [@TriPolar](#): > > The allure of “Allure” is it’s name. The problem with “Allure” is that it is a name that can fit 95% of the businesses out there. The problem with a name like that is there is nothing in it that implies what you do. It can be a perfume, a car, a cat food, a jewelry store, a dating service etc. ---
**Author:** ![Riemann](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/riemann/32/3133_2.png) [@Riemann](https://boards.straightdope.com/u/Riemann)\ **Post date:** [July 31, 2020, 5:57am UTC](https://boards.straightdope.com/t/suggestion-for-new-business-name/913719/32 "2020-07-31T05:57:48Z")
> [@digs](#): > > But keep in mind, you’re not entertaining insiders with cute inside jokes, you want to be attracting new customers. Often regular folks who need a sign or plaque and have no idea what can be done. > > Sorry, that’s a pet peeve from years in advertising trying to get businesses to think like their customers. (When they did, their sales took off!) Yup, I have to agree. I don’t think you should be looking for a cute punning name. You’re marketing a service that many people won’t be familiar with. Something distincive, sure, but say clearly what your company does. So - if you like “allure”, for example, I’d be inclined to go with something like “Allure Laser Designs” or “Allure Laser Etching” or whatever is the best way to describe what you do. ---
**Author:** ![drachillix](https://avatars.discourse-cdn.com/v4/letter/d/48db29/32.png) [@drachillix](https://boards.straightdope.com/u/drachillix)\ **Post date:** [July 31, 2020, 6:17am UTC](https://boards.straightdope.com/t/suggestion-for-new-business-name/913719/33 "2020-07-31T06:17:55Z")
Thus much of my challenge. What we do and how people actually use us are bound to be very different things. Reality = short run CnC manufacturing Customer perception: pretty/cool things with personal touches Need a custom leather patch, no problem Acrylic wall sign…sure Pair of etched wine glasses…done Fancy wooden gift box…on it I’m kind of planning on making a list of things to work on with the goal of a new product every day or two and post it to social media. After a while I imagine I will have enough cool stuff to start getting consistent hits. There is so much stuff that can be done the possibilities are pretty much only limited by my imagination. ---
**Author:** ![drachillix](https://avatars.discourse-cdn.com/v4/letter/d/48db29/32.png) [@drachillix](https://boards.straightdope.com/u/drachillix)\ **Post date:** [July 31, 2020, 6:19am UTC](https://boards.straightdope.com/t/suggestion-for-new-business-name/913719/34 "2020-07-31T06:19:54Z")
> [@Riemann](#): > > So - if you like “allure”, for example, I’d be inclined to go with something like “Allure Laser Designs” or “Allure Laser Etching” or whatever is the best way to describe what you do. Something like “allure laser designs” feels a little flat. Accurate, descriptive, but trying to think like a customer “why do i want to go to a laser design service?” Perhaps “Allure unique gifts” or “allure gift studio” focus more on the what we do than the how we do it. IME customers rarely care how you do it if they like the end result. ---
**Author:** ![ThisIsTheEnd](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/thisistheend/32/4713_2.png) [@ThisIsTheEnd](https://boards.straightdope.com/u/ThisIsTheEnd)\ **Post date:** [July 31, 2020, 7:57am UTC](https://boards.straightdope.com/t/suggestion-for-new-business-name/913719/35 "2020-07-31T07:57:11Z")
All that matters is whether you come up when people do a search. So SEO is way more important than the name. But it should be “ **Bzzzt!** ” - Techy (no vowels) - Lasery - Fun ---
**Author:** ![Czarcasm](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/czarcasm/32/4050_2.png) [@Czarcasm](https://boards.straightdope.com/u/Czarcasm)\ **Post date:** [July 31, 2020, 8:15am UTC](https://boards.straightdope.com/t/suggestion-for-new-business-name/913719/36 "2020-07-31T08:15:27Z")
> [@ThisIsTheEnd](#): > > But it should be “ **Bzzzt!** ” > > - Techy (no vowels) > - Lasery > - Fun …and people will remember it as "That one that is a noise with a bunch of “z"s but I forget how many”. ---
**Author:** ![Czarcasm](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/czarcasm/32/4050_2.png) [@Czarcasm](https://boards.straightdope.com/u/Czarcasm)\ **Post date:** [July 31, 2020, 8:17am UTC](https://boards.straightdope.com/t/suggestion-for-new-business-name/913719/37 "2020-07-31T08:17:30Z")
PermaGraphics ---
**Author:** ![Isamu](https://avatars.discourse-cdn.com/v4/letter/i/7c8e57/32.png) [@Isamu](https://boards.straightdope.com/u/Isamu)\ **Post date:** [July 31, 2020, 8:50am UTC](https://boards.straightdope.com/t/suggestion-for-new-business-name/913719/38 "2020-07-31T08:50:01Z")
“Laser Cutting and Etching Design - All Profits go to Support Isis” This business name starts off by getting to the point of what you do clearly and quickly, which is best for being visible to potential customers, and then finishes off on a positive heart-warming statement that you support the ancient Egyptian deity of maternal health. It’s a winner. ---
**Author:** ![drachillix](https://avatars.discourse-cdn.com/v4/letter/d/48db29/32.png) [@drachillix](https://boards.straightdope.com/u/drachillix)\ **Post date:** [July 31, 2020, 9:21pm UTC](https://boards.straightdope.com/t/suggestion-for-new-business-name/913719/39 "2020-07-31T21:21:55Z")
Might as well just go for broke and advertise a nambla discount on blue lives matter themed logos. ---
**Author:** ![jnglmassiv](https://avatars.discourse-cdn.com/v4/letter/j/f07891/32.png) [@jnglmassiv](https://boards.straightdope.com/u/jnglmassiv)\ **Post date:** [July 31, 2020, 10:03pm UTC](https://boards.straightdope.com/t/suggestion-for-new-business-name/913719/40 "2020-07-31T22:03:20Z")
Ablative Systems. Sublime Sublimating. Coherent Etching. (Though Coherent is already a laser mfg) Optical Blasting and Cutting Corp. ---
**Author:** ![I\_Love\_Me\_Vol.I](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/i_love_me_vol.i/32/521_2.png) [@I\_Love\_Me\_Vol.I](https://boards.straightdope.com/u/I_Love_Me_Vol.I)\ **Post date:** [July 31, 2020, 10:16pm UTC](https://boards.straightdope.com/t/suggestion-for-new-business-name/913719/41 "2020-07-31T22:16:15Z")
Light Cuts ---
**Author:** ![Elmer\_J.Fudd](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/elmer_j.fudd/32/1211_2.png) [@Elmer\_J.Fudd](https://boards.straightdope.com/u/Elmer_J.Fudd)\ **Post date:** [August 1, 2020, 5:45pm UTC](https://boards.straightdope.com/t/suggestion-for-new-business-name/913719/42 "2020-08-01T17:45:37Z")
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