# Summer's Eve Commercial **URL:** \ **Category:** Cafe Society\ **Created:** [October 25, 2011, 2:28pm UTC](https://boards.straightdope.com/t/summers-eve-commercial/600736 "2011-10-25T14:28:05Z")\ **Posts on this page:** 20\ **Page:** 1
**Author:** ![StusBlues](https://avatars.discourse-cdn.com/v4/letter/s/dc4da7/32.png) [@StusBlues](https://boards.straightdope.com/u/StusBlues)\ **Post date:** [October 25, 2011, 2:28pm UTC](https://boards.straightdope.com/t/summers-eve-commercial/600736/1 "2011-10-25T14:28:05Z")
Saw this the other day: [![]( " - YouTube") ](https://www.youtube.com/watch?v=MxW_ZCd64tg) Entertaining? Absolutely. Empowering? Possibly, but the subtext is that women’s true power is motivating men to do dangerous things in exchange for sex. Given that this really does devalue women’s agency in human affairs, I find this at least a little misogynistic. That, and every woman I’ve ever been with has done just fine with soap and water. What do you all say? ---
**Author:** ![Push\_You\_Down](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/push_you_down/32/9095_2.png) [@Push\_You\_Down](https://boards.straightdope.com/u/Push_You_Down)\ **Post date:** [October 25, 2011, 2:44pm UTC](https://boards.straightdope.com/t/summers-eve-commercial/600736/2 "2011-10-25T14:44:38Z")
Meh. They start off acknowledging it as the cradle of life. Are we going to debate that putting sex on a pedestal is form of female hatred? It’s just a commercial. ---
**Author:** ![silenus](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/silenus/32/166_2.png) [@silenus](https://boards.straightdope.com/u/silenus)\ **Post date:** [October 25, 2011, 2:45pm UTC](https://boards.straightdope.com/t/summers-eve-commercial/600736/3 "2011-10-25T14:45:53Z")
I believe a gentleman should always put a woman on a pedestal. One tall enough that you can see up her dress. ---
**Author:** ![Jophiel](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/jophiel/32/66_2.png) [@Jophiel](https://boards.straightdope.com/u/Jophiel)\ **Post date:** [October 25, 2011, 4:53pm UTC](https://boards.straightdope.com/t/summers-eve-commercial/600736/4 "2011-10-25T16:53:21Z")
I personally couldn’t care less but the gist I got from it was “A woman’s value is in her lay”. Those knights weren’t fighting for the value of her heart or mind (so says the commercial itself). I’m mildly surprised the usual groups haven’t made more of a stir. ---
**Author:** ![Biggirl](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/biggirl/32/3294_2.png) [@Biggirl](https://boards.straightdope.com/u/Biggirl)\ **Post date:** [October 25, 2011, 5:43pm UTC](https://boards.straightdope.com/t/summers-eve-commercial/600736/5 "2011-10-25T17:43:54Z")
It is a thousand times better than the “Why does my crotch smell like 5 day old fish, ma?” “Here daughter, take this and wash!” Ah, after some research, [it was Massengill, not Summer’s Eve.](http://www.youtube.com/watch?v=N91XsdrBqUY) ---
**Author:** ![ThelmaLou](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/thelmalou/32/390_2.png) [@ThelmaLou](https://boards.straightdope.com/u/ThelmaLou)\ **Post date:** [October 25, 2011, 8:28pm UTC](https://boards.straightdope.com/t/summers-eve-commercial/600736/6 "2011-10-25T20:28:51Z")
> [@Jophiel](#): > > the gist I got from it was “A woman’s value is in her lay”. More specifically, “A woman’s value is in her pussy.” ---
**Author:** ![Troppus](https://avatars.discourse-cdn.com/v4/letter/t/a587f6/32.png) [@Troppus](https://boards.straightdope.com/u/Troppus)\ **Post date:** [October 25, 2011, 8:49pm UTC](https://boards.straightdope.com/t/summers-eve-commercial/600736/7 "2011-10-25T20:49:03Z")
I read it backwards from the OP’s perspective: the ad reminds us that sex is fun and a worthwhile pursuit, and uses a familiar axiom: the fairytale. Just because we are near equality now doesn’t mean we should feign offense and scrap eons of literary history chock full of similar stories. “Man performs heroic act in the name of love.” It’s tongue-in-cheek. As the owner of a particularly entertaining **V** , I’m not in the least offended. I mean…that’s what they’re _for_. ---
**Author:** ![John\_Mace](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/john_mace/32/185_2.png) [@John\_Mace](https://boards.straightdope.com/u/John_Mace)\ **Post date:** [October 25, 2011, 8:53pm UTC](https://boards.straightdope.com/t/summers-eve-commercial/600736/8 "2011-10-25T20:53:57Z")
It and it, what is it? ---
**Author:** ![Biggirl](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/biggirl/32/3294_2.png) [@Biggirl](https://boards.straightdope.com/u/Biggirl)\ **Post date:** [October 25, 2011, 9:48pm UTC](https://boards.straightdope.com/t/summers-eve-commercial/600736/9 "2011-10-25T21:48:53Z")
We should put this Summer’s Eve ad against the Dr. Pepper ad [in this Pit thread](http://boards.straightdope.com/sdmb/showthread.php?t=628629) in a cage match. Then we’ll see if our twats are stronger than manly men. ---
**Author:** ![Slithy\_Tove](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/slithy_tove/32/18248_2.png) [@Slithy\_Tove](https://boards.straightdope.com/u/Slithy_Tove)\ **Post date:** [October 25, 2011, 10:09pm UTC](https://boards.straightdope.com/t/summers-eve-commercial/600736/10 "2011-10-25T22:09:41Z")
corporate boardroom: “Who is our target demographic? Women who like to goad drunken guys into beating the shit out of each other, that’s who.” cut to the back seat of a car, male has his pulped face in between woman’s thighs: “Awwgh…Tropical Rain! My favorite…ghghgh (pukes into woman’s crotch)” “Summer’s Eve: we don’t make the vagina, we make it better!” ---
**Author:** ![Biggirl](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/biggirl/32/3294_2.png) [@Biggirl](https://boards.straightdope.com/u/Biggirl)\ **Post date:** [October 25, 2011, 10:30pm UTC](https://boards.straightdope.com/t/summers-eve-commercial/600736/11 "2011-10-25T22:30:46Z")
Also, don’t douche. It doesn’t help and it can hurt. ---
**Author:** ![you\_with\_the\_face](https://avatars.discourse-cdn.com/v4/letter/y/ecccb3/32.png) [@you\_with\_the\_face](https://boards.straightdope.com/u/you_with_the_face)\ **Post date:** [October 26, 2011, 2:15pm UTC](https://boards.straightdope.com/t/summers-eve-commercial/600736/12 "2011-10-26T14:15:59Z")
I hate the commercial because the subtext is that women’s value can only manifest itself through men and their fixation with female genitalia. Apparently this fixation propels men to do great and wondrous things (like fight in slow motion and build pyramids), all while women stand there looking pretty, soaking up the flattery implied by all these feats, doing nothing constructive on their own. Secondary to that, the message is that retaining our worth to men should factor into our decision to do something as unnecessary and often times as counterproductive to health as douche. There’s a patronizing tone of “Do it for the guys, ladies” going on in this ad campaign. Which makes it the antithesis of empowering. If pop culture wasn’t so overloaded with one-dimensional women, who routinely serve as little more than vacuous objects meant only to represent men’s sexual/romantic interest, perhaps the ad would be more cutting edge and funny. As it is, all it’s doing is reinforcing ideas that are so pervasive and embedded into our collective way of thinking that no thinks to even challenge them anymore. ---
**Author:** ![not\_what\_you\_d\_expect](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/not_what_you_d_expect/32/3246_2.png) [@not\_what\_you\_d\_expect](https://boards.straightdope.com/u/not_what_you_d_expect)\ **Post date:** [October 26, 2011, 2:55pm UTC](https://boards.straightdope.com/t/summers-eve-commercial/600736/13 "2011-10-26T14:55:26Z")
I’m slightly amused, not offended at all. ---
**Author:** ![kelly5078](https://avatars.discourse-cdn.com/v4/letter/k/6f9a4e/32.png) [@kelly5078](https://boards.straightdope.com/u/kelly5078)\ **Post date:** [October 26, 2011, 5:02pm UTC](https://boards.straightdope.com/t/summers-eve-commercial/600736/14 "2011-10-26T17:02:46Z")
> [@you\_with\_the\_face](#): > > I hate the commercial because the subtext is that women’s value can only manifest itself through men and their fixation with female genitalia. Apparently this fixation propels men to do great and wondrous things (like fight in slow motion and build pyramids), all while women stand there looking pretty, soaking up the flattery implied by all these feats, doing nothing constructive on their own. > > Secondary to that, the message is that retaining our worth to men should factor into our decision to do something as unnecessary and often times as counterproductive to health as douche. There’s a patronizing tone of “Do it for the guys, ladies” going on in this ad campaign. Which makes it the antithesis of empowering. > > If pop culture wasn’t so overloaded with one-dimensional women, who routinely serve as little more than vacuous objects meant only to represent men’s sexual/romantic interest, perhaps the ad would be more cutting edge and funny. As it is, all it’s doing is reinforcing ideas that are so pervasive and embedded into our collective way of thinking that no thinks to even challenge them anymore. Or, it could be another stupid, tasteless commercial. ---
**Author:** ![you\_with\_the\_face](https://avatars.discourse-cdn.com/v4/letter/y/ecccb3/32.png) [@you\_with\_the\_face](https://boards.straightdope.com/u/you_with_the_face)\ **Post date:** [October 26, 2011, 5:48pm UTC](https://boards.straightdope.com/t/summers-eve-commercial/600736/15 "2011-10-26T17:48:35Z")
> [@kelly5078](#): > > Or, it could be another stupid, tasteless commercial. I agree with you that it’s stupid and tasteless. My analysis of _why_ I have that opinion doesn’t just stop there, though. ---
**Author:** ![palacheck](https://avatars.discourse-cdn.com/v4/letter/p/a88e57/32.png) [@palacheck](https://boards.straightdope.com/u/palacheck)\ **Post date:** [October 27, 2011, 1:08am UTC](https://boards.straightdope.com/t/summers-eve-commercial/600736/16 "2011-10-27T01:08:22Z")
The commercial can also be interpreted as a slam on men. That we’re all hapless creatures to be used and manipulated by women to their own ends. It objectifies us. Why it’s…it’s _matronizing_! Oh boyo Summer’s Eve is in for a couple strongly worded emails. You can count on it! ---
**Author:** ![Cubsfan](https://avatars.discourse-cdn.com/v4/letter/c/f4b2a3/32.png) [@Cubsfan](https://boards.straightdope.com/u/Cubsfan)\ **Post date:** [October 27, 2011, 1:35am UTC](https://boards.straightdope.com/t/summers-eve-commercial/600736/17 "2011-10-27T01:35:53Z")
> [@Biggirl](#): > > Also, don’t douche. It doesn’t help and it can hurt. The commercial isn’t for douches. Its for pussy wipes. ---
**Author:** ![Biggirl](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/biggirl/32/3294_2.png) [@Biggirl](https://boards.straightdope.com/u/Biggirl)\ **Post date:** [October 27, 2011, 1:41am UTC](https://boards.straightdope.com/t/summers-eve-commercial/600736/18 "2011-10-27T01:41:50Z")
> [@Cubsfan](#): > > The commercial isn’t for douches. Its for pussy wipes. In that case, wiping your pussy is totally recommended. ---
**Author:** ![StusBlues](https://avatars.discourse-cdn.com/v4/letter/s/dc4da7/32.png) [@StusBlues](https://boards.straightdope.com/u/StusBlues)\ **Post date:** [October 27, 2011, 9:29pm UTC](https://boards.straightdope.com/t/summers-eve-commercial/600736/19 "2011-10-27T21:29:32Z")
> [@Biggirl](#): > > In that case, wiping your pussy is totally recommended. Again, soap and water is probably sufficient, no? I’ve never been with a woman who had special equipment for maintaining her lady parts, and I can assure you that they all looked, smelled, tasted, and felt good. That said, and this is coming straight from the heart: the most valuable thing about any vulva is the woman around it. “It” is not the most powerful thing in the world, but “she” might be under the proper circumstances. The ad in the OP is a load of shit. …but that’s a whole 'nother line of personal care products. ---
**Author:** ![Barking\_Dog](https://avatars.discourse-cdn.com/v4/letter/b/ccd318/32.png) [@Barking\_Dog](https://boards.straightdope.com/u/Barking_Dog)\ **Post date:** [October 27, 2011, 9:52pm UTC](https://boards.straightdope.com/t/summers-eve-commercial/600736/20 "2011-10-27T21:52:32Z")
> [@silenus](#): > > I believe a gentleman should always put a woman on a pedestal. One tall enough that you can see up her dress. I’m so going to shamelessly plagiarize this, if’n you don’t mind sir. [Next page](https://boards.straightdope.com/t/summers-eve-commercial/600736.md?page=2)