# Super Bowl Commercials 2014

**URL:** <https://boards.straightdope.com/t/super-bowl-commercials-2014/680390>\
**Category:** Cafe Society\
**Created:** [February 3, 2014, 1:45am UTC](https://boards.straightdope.com/t/super-bowl-commercials-2014/680390 "2014-02-03T01:45:23Z")\
**Posts on this page:** 20\
**Page:** 4

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**Author:** ![DrDeth](https://avatars.discourse-cdn.com/v4/letter/d/b487fb/32.png) [@DrDeth](https://boards.straightdope.com/u/DrDeth)\
**Post date:** [February 3, 2014, 10:14pm UTC](https://boards.straightdope.com/t/super-bowl-commercials-2014/680390/61 "2014-02-03T22:14:58Z")

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> [@jsc1953](#):
>
> .
> 
> The Doritos cowboy commercial annoyed me, because the kids never did help Mom unload the car, and just snagged the Doritos anyway. Rotten bastards.

And then fed them to the dog. Rude kids, need a whuppin.

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**Author:** ![jimpatro](https://avatars.discourse-cdn.com/v4/letter/j/b9e5f3/32.png) [@jimpatro](https://boards.straightdope.com/u/jimpatro)\
**Post date:** [February 3, 2014, 10:43pm UTC](https://boards.straightdope.com/t/super-bowl-commercials-2014/680390/62 "2014-02-03T22:43:13Z")

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> [@Shakes](#):
>
> That was a big WFT to me too.

What? 99%ers? Maseratis can’t be advertised?:rolleyes:

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**Author:** ![Rick\_Kitchen](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/rick_kitchen/32/522_2.png) [@Rick\_Kitchen](https://boards.straightdope.com/u/Rick_Kitchen)\
**Post date:** [February 4, 2014, 12:12am UTC](https://boards.straightdope.com/t/super-bowl-commercials-2014/680390/63 "2014-02-04T00:12:46Z")

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The xenophobes are also horrified that there’s a gay couple in that Coke ad. They don’t seem to know that the song was written by a lesbian who left the Republican Party because of its isolationist policies.

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**Author:** ![El\_Kabong](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/el_kabong/32/496_2.png) [@El\_Kabong](https://boards.straightdope.com/u/El_Kabong)\
**Post date:** [February 4, 2014, 12:29am UTC](https://boards.straightdope.com/t/super-bowl-commercials-2014/680390/64 "2014-02-04T00:29:35Z")

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> [@jimpatro](#):
>
> What? 99%ers? Maseratis can’t be advertised?:rolleyes:

I for one appreciate that Maserati and Jaguar wanted me to know about their fine sporting vehicles. Unfortunately, this year I’m really more in the market for a yacht.

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**Author:** ![Ludovic](https://avatars.discourse-cdn.com/v4/letter/l/7ab992/32.png) [@Ludovic](https://boards.straightdope.com/u/Ludovic)\
**Post date:** [February 4, 2014, 12:39am UTC](https://boards.straightdope.com/t/super-bowl-commercials-2014/680390/65 "2014-02-04T00:39:38Z")

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> [@jimpatro](#):
>
> What? 99%ers? Maseratis can’t be advertised?:rolleyes:

Maserati: definitive underdogs. This is an exception to the adage that bad publicity is worse than no publicity. If I’m ever in a position to buy a maserati, I won’t because I don’t want to be seen a a huge douchecanoe who tries to seem like he overcame much worse circumstances than the actuality.

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**Author:** ![Raygun99](https://avatars.discourse-cdn.com/v4/letter/r/6f9a4e/32.png) [@Raygun99](https://boards.straightdope.com/u/Raygun99)\
**Post date:** [February 4, 2014, 12:43am UTC](https://boards.straightdope.com/t/super-bowl-commercials-2014/680390/66 "2014-02-04T00:43:27Z")

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> [@That\_Don\_Guy](#):
>
> My only problem with songs like “America, the Beautiful” in languages other than English is, it reminds me too much of the time there was a call for to make a particular Spanish version of “The Star-Spangled Banner” an “official” National Anthem (the way the French version of “O Canada” translates to nothing like the English version).

Although in this case, the French lyrics came first.

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**Author:** ![jharvey963](https://avatars.discourse-cdn.com/v4/letter/j/54ee81/32.png) [@jharvey963](https://boards.straightdope.com/u/jharvey963)\
**Post date:** [February 4, 2014, 12:54am UTC](https://boards.straightdope.com/t/super-bowl-commercials-2014/680390/67 "2014-02-04T00:54:41Z")

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I really liked the (was it a cheerios commercial?) where a dad is talking to his little girl (mom standing aside): “you know our family has mommy and daddy and you” moving a cheerio for each one. “Soon you’re going to have a baby brother” moving another cheerio. She looks at that sceptically, moves another cheerio and says “AND a puppy!” and the dad says OK while the mom looks slightly exasperated.

I’m surprised this one hasn’t been mentioned yet (though I might have missed it).

J.

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**Author:** ![running\_coach](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/running_coach/32/15836_2.png) [@running\_coach](https://boards.straightdope.com/u/running_coach)\
**Post date:** [February 4, 2014, 1:05am UTC](https://boards.straightdope.com/t/super-bowl-commercials-2014/680390/68 "2014-02-04T01:05:25Z")

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This was the second ad with this family.Here’s the [first commercial](http://www.youtube.com/watch?v=kYofm5d5Xdw).  
Here’s the [thread about it.](http://boards.straightdope.com/sdmb/showthread.php?t=692599)

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**Author:** ![Ponch8](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/ponch8/32/9883_2.png) [@Ponch8](https://boards.straightdope.com/u/Ponch8)\
**Post date:** [February 4, 2014, 3:11am UTC](https://boards.straightdope.com/t/super-bowl-commercials-2014/680390/69 "2014-02-04T03:11:46Z")

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The Radio Shack one was the best, simply because it had Ponch from _CHiPs_ for a split second. I don’t think I’ll remember any of the other commercials a month from now. The Maserati one was terrible–the instant the stupid little kid started narrating, it lost me.

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**Author:** ![epbrown01](https://avatars.discourse-cdn.com/v4/letter/e/7ba0ec/32.png) [@epbrown01](https://boards.straightdope.com/u/epbrown01)\
**Post date:** [February 4, 2014, 3:46am UTC](https://boards.straightdope.com/t/super-bowl-commercials-2014/680390/70 "2014-02-04T03:46:00Z")

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The Radio Shack was fun, but I also liked the Kia ad with Morpheus and the Audi Doberhuahua ad.

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**Author:** ![jimpatro](https://avatars.discourse-cdn.com/v4/letter/j/b9e5f3/32.png) [@jimpatro](https://boards.straightdope.com/u/jimpatro)\
**Post date:** [February 4, 2014, 5:02am UTC](https://boards.straightdope.com/t/super-bowl-commercials-2014/680390/71 "2014-02-04T05:02:22Z")

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> [@Ludovic](#):
>
> Maserati: definitive underdogs. This is an exception to the adage that bad publicity is worse than no publicity. If I’m ever in a position to buy a maserati, I won’t because I don’t want to be seen a a huge douchecanoe who tries to seem like he overcame much worse circumstances than the actuality.

Or you could buy one because you want one. And because you don’t care what others think about your choice.

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**Author:** ![jimpatro](https://avatars.discourse-cdn.com/v4/letter/j/b9e5f3/32.png) [@jimpatro](https://boards.straightdope.com/u/jimpatro)\
**Post date:** [February 4, 2014, 5:18am UTC](https://boards.straightdope.com/t/super-bowl-commercials-2014/680390/72 "2014-02-04T05:18:54Z")

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> [@Accidental\_Martyr](#):
>
> Some people are apparently upset about the Coke “America The Beautiful” commercial.  
> [http://www.salon.com/2014/02/03/coca\_colas\_bilingual\_super\_bowl\_ad\_is\_driving\_twitter\_xenophobes\_crazy/](http://www.salon.com/2014/02/03/coca_colas_bilingual_super_bowl_ad_is_driving_twitter_xenophobes_crazy/)

As an “ethnic type” I do have an issue with America the Beautiful in any language other than English. There does exist something we can call “American culture” in this country. And it isn’t just for White people. I’m Hispanic and I speak with no Hispanic accent whatsoever. Maybe just a hint of Texan. Just like most White Americans of German, Polish , French extraction et cetera don’t speak with any accent from their countries of origin. They mostly don’t speak the languages from those countries either. That’s because they have become immersed in our American culture.  
I have seen from the inside how some Mexicans who come over(legally and illegally) are here only to exploit what this great country can offer. And they love Mexico more than America. They don’t embrace American culture and they try to create a miniature version of Mexico here. Not cool. Not cool at all. American culture is not just for White Americans, it’s for all of us. And my example above can be repeated for other various ethnicities.

Melting pot means that we of many various ethnicities have mixed together to form what we have now. Separate pots on separate burners is not America.

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**Author:** ![WolfpackJeep](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/wolfpackjeep/32/2921_2.png) [@WolfpackJeep](https://boards.straightdope.com/u/WolfpackJeep)\
**Post date:** [February 4, 2014, 1:56pm UTC](https://boards.straightdope.com/t/super-bowl-commercials-2014/680390/73 "2014-02-04T13:56:34Z")

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> [@That\_Don\_Guy](#):
>
> One commercial I haven’t seen much mention of was the Intuit commercial for GoldieBox (apparently, it’s a company that specializes in toys for girls). If nobody remembers the ad, it kind of defeats the purpose of making it, doesn’t it?

I finally watched it online. While singing children in commercials tend to set my nerves on edge, I did like the enthusiasm with which the little girls got rid of their “girl toys” (doll houses, vacuums, washers, play kitchens, and such). Why do domestic chore toys have to be aimed at girls, anyway? It didn’t show much of the actual product though.

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**Author:** ![Chronos](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/chronos/32/134_2.png) [@Chronos](https://boards.straightdope.com/u/Chronos)\
**Post date:** [February 4, 2014, 4:09pm UTC](https://boards.straightdope.com/t/super-bowl-commercials-2014/680390/74 "2014-02-04T16:09:56Z")

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> [@](#):
>
> Quoth **jimpatro** :
> 
> I have seen from the inside how some Mexicans who come over(legally and illegally) are here only to exploit what this great country can offer. And they love Mexico more than America. They don’t embrace American culture and they try to create a miniature version of Mexico here. Not cool. Not cool at all. American culture is not just for White Americans, it’s for all of us. And my example above can be repeated for other various ethnicities.

Where do you think that distinctive American culture comes from? At any given time, there’s always some wave of immigrants or another, and the first generation always speaks their native language and loves their country of birth more than America, and the third generation is always part of the new-and-improved melting pot, with the second generation in between. Thus it is now with Mexican immigrants, and thus it was in the past with the Polish, and the Irish, and the Germans, and the Dutch, and so on.

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**Author:** ![dzeiger](https://avatars.discourse-cdn.com/v4/letter/d/46a35a/32.png) [@dzeiger](https://boards.straightdope.com/u/dzeiger)\
**Post date:** [February 4, 2014, 4:44pm UTC](https://boards.straightdope.com/t/super-bowl-commercials-2014/680390/75 "2014-02-04T16:44:30Z")

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> [@AskNott](#):
>
> When I first spotted the Maserati trident, I blurted, **“What?!”** Maserati sells, what, 150 cars a year in the US? Maserati is a well-respected small-volume marque, but why would they shell out $3 million to tell Americans they still exist?

My assumption is that they’re trying to sell more 🙂 . A lot of people have probably forgotten Maserati exists, and that it now sells mostly higher-end luxury cars instead of supercars (sadly, it looks like only one model can even do 185 nowadays).

The model they were advertising has a base price of $66K. And yeah, that’s not exactly a Honda Civic, but considering that the Kia that was in the Matrix ad later has a base price of $59K, it’s not completely outrageous. So it looks like they’re trying to break into the lower half of the 1%, at least.

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**Author:** ![DrDeth](https://avatars.discourse-cdn.com/v4/letter/d/b487fb/32.png) [@DrDeth](https://boards.straightdope.com/u/DrDeth)\
**Post date:** [February 4, 2014, 6:28pm UTC](https://boards.straightdope.com/t/super-bowl-commercials-2014/680390/76 "2014-02-04T18:28:54Z")

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> [@WolfpackJeep](#):
>
> I finally watched it online. While singing children in commercials tend to set my nerves on edge, I did like the enthusiasm with which the little girls got rid of their “girl toys” (doll houses, vacuums, washers, play kitchens, and such). Why do domestic chore toys have to be aimed at girls, anyway? It didn’t show much of the actual product though.

It reminded me a lot of the Book burnings at Nuremburg.☹

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**Author:** ![Gangster\_Octopus](https://avatars.discourse-cdn.com/v4/letter/g/a8b319/32.png) [@Gangster\_Octopus](https://boards.straightdope.com/u/Gangster_Octopus)\
**Post date:** [February 4, 2014, 7:34pm UTC](https://boards.straightdope.com/t/super-bowl-commercials-2014/680390/77 "2014-02-04T19:34:01Z")

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Do you think the haters care that “America the Beautiful” was written by a lesbian?

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**Author:** ![corkboard](https://avatars.discourse-cdn.com/v4/letter/c/e9bcb4/32.png) [@corkboard](https://boards.straightdope.com/u/corkboard)\
**Post date:** [February 4, 2014, 8:13pm UTC](https://boards.straightdope.com/t/super-bowl-commercials-2014/680390/78 "2014-02-04T20:13:15Z")

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I liked the Matrix-style Kia ad. I think they should name their next model the Kia Morpheus.

I thought the Audi ad was stupid. One quick shot of the Dober-huahua or whatever would have been funnier; showing it in all of those clips sort of ruined it for me.

During the (lengthy) Maserati ad my daughter was transfixed; she said “Oooh, I like this one”. Then came the logo and the car, and she said “A car? Seriously?? Ugh.”

I thought Radio Shack was good. The rest were weak.

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**Author:** ![DrDeth](https://avatars.discourse-cdn.com/v4/letter/d/b487fb/32.png) [@DrDeth](https://boards.straightdope.com/u/DrDeth)\
**Post date:** [February 4, 2014, 8:13pm UTC](https://boards.straightdope.com/t/super-bowl-commercials-2014/680390/79 "2014-02-04T20:13:16Z")

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> [@Gangster\_Octopus](#):
>
> Do you think the haters care that “America the Beautiful” was written by a lesbian?

Possible but doubtful. Their relationship is considered by most simply to have been a close friendship and a Boston marriage.

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**Author:** ![Gangster\_Octopus](https://avatars.discourse-cdn.com/v4/letter/g/a8b319/32.png) [@Gangster\_Octopus](https://boards.straightdope.com/u/Gangster_Octopus)\
**Post date:** [February 4, 2014, 8:17pm UTC](https://boards.straightdope.com/t/super-bowl-commercials-2014/680390/80 "2014-02-04T20:17:24Z")

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> [@corkboard](#):
>
> I liked the Matrix-style Kia ad. I think they should name their next model the Kia Morpheus.
> 
> I thought the Audi ad was stupid. One quick shot of the Dober-huahua or whatever would have been funnier; showing it in all of those clips sort of ruined it for me.
> 
> During the (lengthy) Maserati ad my daughter was transfixed; she said “Oooh, I like this one”. Then came the logo and the car, and she said “A car? Seriously?? Ugh.”
> 
> I thought Radio Shack was good. The rest were weak.

Microsoft had the best ad, IMO.

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