# Taco Bell wants to return the phrase "Taco Tuesday" to the people

**URL:** <https://boards.straightdope.com/t/taco-bell-wants-to-return-the-phrase-taco-tuesday-to-the-people/984166>\
**Category:** Miscellaneous and Personal Stuff I Must Share\
**Created:** [May 17, 2023, 2:20pm UTC](https://boards.straightdope.com/t/taco-bell-wants-to-return-the-phrase-taco-tuesday-to-the-people/984166 "2023-05-17T14:20:08Z")\
**Posts on this page:** 20\
**Page:** 4

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**Author:** ![kayaker](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kayaker/32/441_2.png) [@kayaker](https://boards.straightdope.com/u/kayaker)\
**Post date:** [May 20, 2023, 12:00pm UTC](https://boards.straightdope.com/t/taco-bell-wants-to-return-the-phrase-taco-tuesday-to-the-people/984166/61 "2023-05-20T12:00:08Z")

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> [@WildaBeast](#):
>
> In the restaurant business, Tuesday is typically the slowest day of the week.

In my area, especially since COVID, many restaurants, bars, and breweries are no longer open on Mondays.

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**Author:** ![Shoeless](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/shoeless/32/7099_2.png) [@Shoeless](https://boards.straightdope.com/u/Shoeless)\
**Post date:** [May 20, 2023, 12:21pm UTC](https://boards.straightdope.com/t/taco-bell-wants-to-return-the-phrase-taco-tuesday-to-the-people/984166/62 "2023-05-20T12:21:45Z")

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> [@Chronos](#):
>
> I still don’t think it makes sense for a taco chain to use “Taco Tuesday”. Surely, at Taco John’s, every day is Taco Day?

Taco Tuesday was originally two tacos for 99 cents on Tuesday. Just as the Softshell Sunday I mentioned upthread was two softshell tacos for $1.29. So it’s not just that they were selling tacos on Tuesday like they do any other day. Tacos are _on sale_ on Tuesdays. It’s a promotion to get people in the door.

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**Author:** ![Jackmannii](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/jackmannii/32/311_2.png) [@Jackmannii](https://boards.straightdope.com/u/Jackmannii)\
**Post date:** [July 1, 2023, 5:42pm UTC](https://boards.straightdope.com/t/taco-bell-wants-to-return-the-phrase-taco-tuesday-to-the-people/984166/63 "2023-07-01T17:42:44Z")

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Stan Kelly has put this controversy into stunning perspective.

> **[Taco Blues-Day](https://www.theonion.com/taco-blues-day-1850510465)**
>
> The Onion brings you all of the latest news, stories, photos, videos and more from America's finest news source.

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**Author:** ![Czarcasm](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/czarcasm/32/4050_2.png) [@Czarcasm](https://boards.straightdope.com/u/Czarcasm)\
**Post date:** [July 1, 2023, 5:50pm UTC](https://boards.straightdope.com/t/taco-bell-wants-to-return-the-phrase-taco-tuesday-to-the-people/984166/64 "2023-07-01T17:50:56Z")

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I looked at their location map, and it seems that the eastern two thirds of the U.S. and the entire west coast is Taco John’s free. [Taco John’s | Find a Location (tacojohns.com)](https://locations.tacojohns.com/search/?_ga=2.89447579.1658736625.1688233518-189842617.1688233518)

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**Author:** ![carnut](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/carnut/32/3531_2.png) [@carnut](https://boards.straightdope.com/u/carnut)\
**Post date:** [July 1, 2023, 8:46pm UTC](https://boards.straightdope.com/t/taco-bell-wants-to-return-the-phrase-taco-tuesday-to-the-people/984166/65 "2023-07-01T20:46:20Z")

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They aren’t missing much by not having a Taco John’s. Radio DJ’s are still going to talk about Taco Tuesday. It’s just Taco Hell that can’t call it that. Nothing is stopping them from advertising Tuesday Taco deals however.

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**Author:** ![Thudlow\_Boink](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/thudlow_boink/32/320_2.png) [@Thudlow\_Boink](https://boards.straightdope.com/u/Thudlow_Boink)\
**Post date:** [July 1, 2023, 8:50pm UTC](https://boards.straightdope.com/t/taco-bell-wants-to-return-the-phrase-taco-tuesday-to-the-people/984166/66 "2023-07-01T20:50:00Z")

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Are you sure you’re interpreting that map correctly? I can’t get it to show all locations at once. I have to give a location, and it only shows the Taco Johns near-ish to that location.

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**Author:** ![Czarcasm](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/czarcasm/32/4050_2.png) [@Czarcasm](https://boards.straightdope.com/u/Czarcasm)\
**Post date:** [July 1, 2023, 10:04pm UTC](https://boards.straightdope.com/t/taco-bell-wants-to-return-the-phrase-taco-tuesday-to-the-people/984166/67 "2023-07-01T22:04:37Z")

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I stand corrected. Apparently it had autofilled my location and I just didn’t notice it.

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**Author:** ![Loach](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/loach/32/350_2.png) [@Loach](https://boards.straightdope.com/u/Loach)\
**Post date:** [July 2, 2023, 5:07am UTC](https://boards.straightdope.com/t/taco-bell-wants-to-return-the-phrase-taco-tuesday-to-the-people/984166/68 "2023-07-02T05:07:58Z")

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Everyone is leaving out the other major player in this case, Gregory’s Bar.

> **[‘Taco Tuesday’ is ours, defiant N.J. owner says. And LeBron James should stay...](https://www.nj.com/food/2023/05/taco-tuesday-is-ours-defiant-nj-owner-says-and-lebron-james-should-stay-out-of-it.html?outputType=amp)**
>
> Taco Bell and an NBA legend are squaring off with a Jersey Shore landmark in an epic trademark battle over 'Taco Tuesday.'

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**Author:** ![silenus](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/silenus/32/166_2.png) [@silenus](https://boards.straightdope.com/u/silenus)\
**Post date:** [July 18, 2023, 4:12pm UTC](https://boards.straightdope.com/t/taco-bell-wants-to-return-the-phrase-taco-tuesday-to-the-people/984166/69 "2023-07-18T16:12:59Z")

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Let the People Rejoyce! [The War Is Over!!](https://www.msn.com/en-us/money/companies/taco-john-s-taco-bell-terminate-taco-tuesday-trademark-tussle/ar-AA1e1t4u?ocid=hpmsn&cvid=0e87f86ba1934c7c86b1e3fc210c14c0&ei=30)

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**Author:** ![Just\_Asking\_Questions](https://avatars.discourse-cdn.com/v4/letter/j/ba9def/32.png) [@Just\_Asking\_Questions](https://boards.straightdope.com/u/Just_Asking_Questions)\
**Post date:** [July 18, 2023, 4:44pm UTC](https://boards.straightdope.com/t/taco-bell-wants-to-return-the-phrase-taco-tuesday-to-the-people/984166/70 "2023-07-18T16:44:25Z")

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> [@Czarcasm](#):
>
> and the entire west coast is Taco John’s free.

Didn’t used to be. Arizona had two, one in Phoenix and one in Mesa. I rejoiced! Then they closed. mega bummer, man.

I figured it was because of all the Wis ex-pats out here. We have Cousin’s Subs, which AFAIK is midwest based, too.

> [@carnut](#):
>
> They aren’t missing much by not having a Taco John’s.

People can like what they like. Everyone has their own personal taste.

But you are demonstrably wrong! Potato Oles are a gift from the gods,

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**Author:** ![Chronos](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/chronos/32/134_2.png) [@Chronos](https://boards.straightdope.com/u/Chronos)\
**Post date:** [July 18, 2023, 4:51pm UTC](https://boards.straightdope.com/t/taco-bell-wants-to-return-the-phrase-taco-tuesday-to-the-people/984166/71 "2023-07-18T16:51:35Z")

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They aren’t the sort of gods who expect gifts to be repaid in blood, are they?

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**Author:** ![kenobi\_65](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kenobi_65/32/13178_2.png) [@kenobi\_65](https://boards.straightdope.com/u/kenobi_65)\
**Post date:** [July 18, 2023, 5:20pm UTC](https://boards.straightdope.com/t/taco-bell-wants-to-return-the-phrase-taco-tuesday-to-the-people/984166/72 "2023-07-18T17:20:55Z")

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> [@silenus](#):
>
> Let the People Rejoyce! [The War Is Over!!](https://www.msn.com/en-us/money/companies/taco-john-s-taco-bell-terminate-taco-tuesday-trademark-tussle/ar-AA1e1t4u?ocid=hpmsn&cvid=0e87f86ba1934c7c86b1e3fc210c14c0&ei=30)

Reading that article, it sounds like Taco John’s decided to cede the trademark, as it was going to just be too costly for them to defend, against a competitor with far deeper pockets.

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**Author:** ![Just\_Asking\_Questions](https://avatars.discourse-cdn.com/v4/letter/j/ba9def/32.png) [@Just\_Asking\_Questions](https://boards.straightdope.com/u/Just_Asking_Questions)\
**Post date:** [July 18, 2023, 5:39pm UTC](https://boards.straightdope.com/t/taco-bell-wants-to-return-the-phrase-taco-tuesday-to-the-people/984166/73 "2023-07-18T17:39:38Z")

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> [@Chronos](#):
>
> They aren’t the sort of gods who expect gifts to be repaid in blood, are they?

Nope. Just dollars. 🙂

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**Author:** ![Shoeless](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/shoeless/32/7099_2.png) [@Shoeless](https://boards.straightdope.com/u/Shoeless)\
**Post date:** [July 18, 2023, 6:59pm UTC](https://boards.straightdope.com/t/taco-bell-wants-to-return-the-phrase-taco-tuesday-to-the-people/984166/74 "2023-07-18T18:59:26Z")

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> [@kenobi\_65](#):
>
> > [@silenus](#):
> >
> > Let the People Rejoyce! [The War Is Over!!](https://www.msn.com/en-us/money/companies/taco-john-s-taco-bell-terminate-taco-tuesday-trademark-tussle/ar-AA1e1t4u?ocid=hpmsn&cvid=0e87f86ba1934c7c86b1e3fc210c14c0&ei=30)
> 
> Reading that article, it sounds like Taco John’s decided to cede the trademark, as it was going to just be too costly for them to defend, against a competitor with far deeper pockets.

Yeah, I don’t see anything to rejoice about, other than the knowledge that I will never spend another dime at Taco Bell. (Not that I ever did much anyway…)

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**Author:** ![Kron](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kron/32/12444_2.png) [@Kron](https://boards.straightdope.com/u/Kron)\
**Post date:** [July 18, 2023, 7:13pm UTC](https://boards.straightdope.com/t/taco-bell-wants-to-return-the-phrase-taco-tuesday-to-the-people/984166/75 "2023-07-18T19:13:57Z")

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I hereby declare that any time I see any Taco Bell Taco Tuesday ads or promotions, I will proceed immediately to Taco John’s…

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**Author:** ![Jackmannii](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/jackmannii/32/311_2.png) [@Jackmannii](https://boards.straightdope.com/u/Jackmannii)\
**Post date:** [July 18, 2023, 7:32pm UTC](https://boards.straightdope.com/t/taco-bell-wants-to-return-the-phrase-taco-tuesday-to-the-people/984166/76 "2023-07-18T19:32:20Z")

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LeBron James should be proud of siding with a giant chain against a small restaurant in New Jersey.

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**Author:** ![carnut](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/carnut/32/3531_2.png) [@carnut](https://boards.straightdope.com/u/carnut)\
**Post date:** [July 19, 2023, 1:27am UTC](https://boards.straightdope.com/t/taco-bell-wants-to-return-the-phrase-taco-tuesday-to-the-people/984166/77 "2023-07-19T01:27:59Z")

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> [@Chronos](#):
>
> They aren’t the sort of gods who expect gifts to be repaid in blood, are they?

They are repayed in in grease that is wrung out of the potato oles. In my experience, anyway.

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**Author:** ![AlsoNamedBort](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/alsonamedbort/32/3213_2.png) [@AlsoNamedBort](https://boards.straightdope.com/u/AlsoNamedBort)\
**Post date:** [July 19, 2023, 1:51am UTC](https://boards.straightdope.com/t/taco-bell-wants-to-return-the-phrase-taco-tuesday-to-the-people/984166/78 "2023-07-19T01:51:19Z")

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> [@Jackmannii](#):
>
> LeBron James should be proud of siding with a giant chain against a small restaurant in New Jersey.

Taco Johns is a Midwest chain. The small restaurant in New Jersey kept their trademark in NJ.

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**Author:** ![thelurkinghorror](https://avatars.discourse-cdn.com/v4/letter/t/7c8e57/32.png) [@thelurkinghorror](https://boards.straightdope.com/u/thelurkinghorror)\
**Post date:** [July 19, 2023, 2:29am UTC](https://boards.straightdope.com/t/taco-bell-wants-to-return-the-phrase-taco-tuesday-to-the-people/984166/79 "2023-07-19T02:29:50Z")

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The chain isn’t in NJ true, but it’s in Wyoming, which is decidedly not the Midwest.

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**Author:** ![gnoitall](https://avatars.discourse-cdn.com/v4/letter/g/bb73d2/32.png) [@gnoitall](https://boards.straightdope.com/u/gnoitall)\
**Post date:** [July 19, 2023, 3:50am UTC](https://boards.straightdope.com/t/taco-bell-wants-to-return-the-phrase-taco-tuesday-to-the-people/984166/80 "2023-07-19T03:50:11Z")

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Yaay for deep-pocket corporate bullying! All the justice you can afford!

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