I remember the old tortillas as being very thin and paperlike. I was very glad when they changed to a softer, slightly thicker tortilla. Of course, I like a little chewiness to my tortillas–they’re more like the ones I’ve made myself.
Damn, now I wish I could remember the recipe, because those suckers are GOOD!
It was a dinosaur. And as he ate up the little Taco Bell building (shaped in classic “Alamo” mission style) he would say, in a heavy cartoon accent - sounding as much like Boris Badenov as Jose Jimenez, “It’s nice to eat… Taco Bell.”
I still say that every time I think of T.Bell.
Do you remember the ads leading up to Little Richard? They had some white, bearded guy singing and playing piano while being pulled on trailer. The song and prices were 39, 59, 79. They started getting popular, so they notched up the prices and “invested” in the wax-faced Little Richard. For some weird reason, I always felt bad for the original guy. He was the voice and face of Taco Bell when they needed him, then they dumped him when they hit it big. Ah Lady Bell, you are a fickle woman.
Back in the early 80’s there was a Taco Bell just over the fence from my apartment. My roommate, who worked evenings, got home right around the time TB was closing up for the night. He occasionally bought something, but mostly, he asked for (and got) whatever they were going to throw out…there were always at least a couple of tacos or burritos sitting on the warming trays. He pretty much lived on Taco Bell for about 2 years.
The flesh of captive warriors sacrificed to Huitzilopochtli, stewed with chili peppers and squash. Betcha didn’t know the chain was that old! In those days, they called it “Teotihuacabiloctli” (banqueting temple of the artery-hardening victuals).
I remember the (girl singing) fiftynine-seventynine-nine-ty-nine!!! commercials from 1993/'94 and thinking that was expensive, as I’m sure their tacos were 29 or 39 cents up until then (maybe I lived in a cheaper part of the country?)
Before those commercials I remember the “Border Buster” (big, reusable cup) and Run for the Border commercials.
When I was a kid the only place I knew to get Taco Bell was back on the West Coast, so every time I went back to visit San Diego, the very first place I’d have mom take me was TB. I’d always get a taco & a tostada. For my third item either a burrito or Bell Burger. God, I can’t believe I used to love Bell Burgers. I still love everything else though.
Later in the late 70’s a TB opened up where I was living in Wisconsin. Yay! Even better, I dated a girl who worked there and she’d get me free stuff sometimes. Yah again!
I love the regular tostadas. IIRC, you could get guacamole on it for a small extra charge. The last time I was there I ordered a tostada and got this soft folded up thing that was gross. Do they not have the old-fashioned tostadas anymore? That would depress me.
It’s been so long since I ordered a tostada at Taco Bell that I can’t say whether or not they stopped carrying the flat tortillas for a time, but I’m 100% sure they have them now. They’re in TB’s current big-push item, the crunchwrap supreme.