Skepticism is good, but I kid you not. I’m an experimental archaeologist who has spent a couple of decades researching and recreating ancient technologies. To date I have made fires with hand drills (my favorite), bow drills, cord drills, fire saws, fire pistons, flint and steel and flint and pyrites (actually marcasites).
No-one said anything about friction fire methods not being energy intensive; after all, my standard line in exhibition work is: even if no fire is achieved, at least one person is warm and toasty! But time intensive? No. With a good firemaking set twirling an ember takes 10 - 20 seconds, and the rest of the minute is easily enough to blow a tinder bundle into a flaming mass.
Keep in mind I’m NOT talking about a survival situation, where one finds oneself in the bush unprepared, with a cold night ahead. Ancient people had ready-made fire tools just like us, and they were kept as the prized possessions they are, dry and safe.
Good firemaking sets are infinitely quicker and easier to use than so-so sets. These work well, even when you wake up in the woods floor, with snow on the ground, and no source of warmth other than your body around. That being said, I have also made friction fires in the bush, cutting a couple of sticks as I go and having a twirl. But that requires a dry spell.
With the flint and steel the Romans were using, creating an ember takes around five seconds (and as many strikes with the iron), and the rest of the procedure is the same.
With a fire piston, creating an ember takes around 1 second, or a single push of the hand. Not all ancient firemaking technologies take up lots of energy, once you have the tool in your possession. None take up lots of time, if the tools are good and the firemaker on top of her game.