There are certainly elements of each. Touristing is a mass market business conducted at scale. With predictable consequences.
There’s a good sidebar on this general topic (mass tourism destroying the thing people are wanting to come and see) starting here:
As to this bit treated narrowly …
IMO this correlates a lot with the kinds of people on a driving trip across neighboring states who stop at McD’s versus the people who stop at random Mom’n’Pop eateries.
Lotta people want their “adventure” very safe and diluted and 99% familiar. The 1% unfamiliar is plenty for their tastes. Others want something far more out of their own ordinary. No matter how ordinary it may be to the locals there.
A yearish ago I wandered at random into a small eatery at a wide spot in the road in the middle of rural Costa Rica. Probably the first gringo in there that month. Most of the customers knew the staff, everybody knew the musicians. Everybody but me lived nearby. To them this was every Tuesday at karaoke at their local cantina. To me it’s a night I’ll remember for decades. The non-adventurous sorts of gringos would not be within 200 miles of that village, nor would they stop at a random ramshackle roadside if they happened somehow to be traveling past.
That’s the difference. It takes all kinds.