# Texas dopers, do you remember a contest / game held by HEB back in the 1980s?

**URL:** <https://boards.straightdope.com/t/texas-dopers-do-you-remember-a-contest-game-held-by-heb-back-in-the-1980s/951952>\
**Category:** Miscellaneous and Personal Stuff I Must Share\
**Created:** [October 5, 2021, 10:18pm UTC](https://boards.straightdope.com/t/texas-dopers-do-you-remember-a-contest-game-held-by-heb-back-in-the-1980s/951952 "2021-10-05T22:18:59Z")\
**Posts on this page:** 13\
**Page:** 1

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**Author:** ![FlikTheBlue](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/fliktheblue/32/10972_2.png) [@FlikTheBlue](https://boards.straightdope.com/u/FlikTheBlue)\
**Post date:** [October 5, 2021, 10:18pm UTC](https://boards.straightdope.com/t/texas-dopers-do-you-remember-a-contest-game-held-by-heb-back-in-the-1980s/951952/1 "2021-10-05T22:18:59Z")

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I was thinking about my days as a child in the 1980s, and a memory came up of a game held by HEB back in those days. This would have likely been something like the McDonald’s Monopoly game, only it involved horse racing. The way I remember it, every time you checked out at the store you would get a game card that would have the name of a horse and maybe a jockey or a racetrack. Maybe it involved collecting them all rather than holding a specific card. Either way, those who won would get some kind of discount on their next trip to the store. Do any of you all recall anything like this?

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**Author:** ![mixdenny](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/mixdenny/32/2962_2.png) [@mixdenny](https://boards.straightdope.com/u/mixdenny)\
**Post date:** [October 5, 2021, 10:48pm UTC](https://boards.straightdope.com/t/texas-dopers-do-you-remember-a-contest-game-held-by-heb-back-in-the-1980s/951952/2 "2021-10-05T22:48:18Z")

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What is an HEB?

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**Author:** ![FlikTheBlue](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/fliktheblue/32/10972_2.png) [@FlikTheBlue](https://boards.straightdope.com/u/FlikTheBlue)\
**Post date:** [October 5, 2021, 11:04pm UTC](https://boards.straightdope.com/t/texas-dopers-do-you-remember-a-contest-game-held-by-heb-back-in-the-1980s/951952/3 "2021-10-05T23:04:02Z")

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It’s the big grocery store chain here in Texas, headquartered in San Antonio. Other places have Piggly Wiggly, Kroger’s, and so on. We have HEB.

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**Author:** ![Jackmannii](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/jackmannii/32/311_2.png) [@Jackmannii](https://boards.straightdope.com/u/Jackmannii)\
**Post date:** [October 5, 2021, 11:33pm UTC](https://boards.straightdope.com/t/texas-dopers-do-you-remember-a-contest-game-held-by-heb-back-in-the-1980s/951952/4 "2021-10-05T23:33:27Z")

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That there is H-E-B.

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**Author:** ![MissTake](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/misstake/32/3189_2.png) [@MissTake](https://boards.straightdope.com/u/MissTake)\
**Post date:** [October 5, 2021, 11:34pm UTC](https://boards.straightdope.com/t/texas-dopers-do-you-remember-a-contest-game-held-by-heb-back-in-the-1980s/951952/5 "2021-10-05T23:34:04Z")

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Was it “Let’s Go to the Races”?  
I vaguely remember that game in the ‘70’s through the SuperValu stores in Minnesota.

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**Author:** ![FlikTheBlue](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/fliktheblue/32/10972_2.png) [@FlikTheBlue](https://boards.straightdope.com/u/FlikTheBlue)\
**Post date:** [October 5, 2021, 11:35pm UTC](https://boards.straightdope.com/t/texas-dopers-do-you-remember-a-contest-game-held-by-heb-back-in-the-1980s/951952/6 "2021-10-05T23:35:02Z")

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> [@Jackmannii](#):
>
> That there is H-E-B.

I felt too lazy today to put the dashes in 🤪 Typing on my phone doesn’t help the situation.

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**Author:** ![FlikTheBlue](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/fliktheblue/32/10972_2.png) [@FlikTheBlue](https://boards.straightdope.com/u/FlikTheBlue)\
**Post date:** [October 5, 2021, 11:37pm UTC](https://boards.straightdope.com/t/texas-dopers-do-you-remember-a-contest-game-held-by-heb-back-in-the-1980s/951952/7 "2021-10-05T23:37:47Z")

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> [@MissTake](#):
>
> Was it “Let’s Go to the Races”?  
> I vaguely remember that game in the ‘70’s through the SuperValu stores in Minnesota.

Could be. I’ll look that up. I assumed it was a local thing, but it could very well have been national and involved other grocery chains. As an elementary school kid in a time before the internet there’s no way I would have known at the time.

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**Author:** ![FlikTheBlue](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/fliktheblue/32/10972_2.png) [@FlikTheBlue](https://boards.straightdope.com/u/FlikTheBlue)\
**Post date:** [October 6, 2021, 12:09am UTC](https://boards.straightdope.com/t/texas-dopers-do-you-remember-a-contest-game-held-by-heb-back-in-the-1980s/951952/8 "2021-10-06T00:09:06Z")

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> [@MissTake](#):
>
> Was it “Let’s Go to the Races”?  
> I vaguely remember that game in the ‘70’s through the SuperValu stores in Minnesota.

That was the one. Thank you for finding it 😀.

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**Author:** ![lobotomyboy63](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/lobotomyboy63/32/2900_2.png) [@lobotomyboy63](https://boards.straightdope.com/u/lobotomyboy63)\
**Post date:** [October 6, 2021, 12:18am UTC](https://boards.straightdope.com/t/texas-dopers-do-you-remember-a-contest-game-held-by-heb-back-in-the-1980s/951952/9 "2021-10-06T00:18:24Z")

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> [@Jackmannii](#):
>
> That there is H-E-B.

HEB founder=Howard Edward Butt.  
There’s also Hurst-Euless-Bedford. It looks like their district hyphenates the name.

> **[Hurst Euless Bedford Independent School District / Homepage](https://www.hebisd.edu/)**

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**Author:** ![MissTake](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/misstake/32/3189_2.png) [@MissTake](https://boards.straightdope.com/u/MissTake)\
**Post date:** [October 6, 2021, 12:22am UTC](https://boards.straightdope.com/t/texas-dopers-do-you-remember-a-contest-game-held-by-heb-back-in-the-1980s/951952/10 "2021-10-06T00:22:31Z")

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You’re welcome!

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**Author:** ![Maserschmidt](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/maserschmidt/32/18829_2.png) [@Maserschmidt](https://boards.straightdope.com/u/Maserschmidt)\
**Post date:** [October 6, 2021, 2:22am UTC](https://boards.straightdope.com/t/texas-dopers-do-you-remember-a-contest-game-held-by-heb-back-in-the-1980s/951952/11 "2021-10-06T02:22:10Z")

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> [@lobotomyboy63](#):
>
> HEB founder=Howard Edward Butt.  
> There’s also Hurst-Euless-Bedford. It looks like their district hyphenates the name.

It’s funny, I’ve always associated the two as though that’s where the name came from.…

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**Author:** ![nearwildheaven](https://avatars.discourse-cdn.com/v4/letter/n/90db22/32.png) [@nearwildheaven](https://boards.straightdope.com/u/nearwildheaven)\
**Post date:** [October 6, 2021, 3:36am UTC](https://boards.straightdope.com/t/texas-dopers-do-you-remember-a-contest-game-held-by-heb-back-in-the-1980s/951952/12 "2021-10-06T03:36:57Z")

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We also had “Let’s Go To The Races” in Iowa, which also had Super Valu and may still, under that or another name, mostly in small towns.

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**Author:** ![Frazzled](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/frazzled/32/3368_2.png) [@Frazzled](https://boards.straightdope.com/u/Frazzled)\
**Post date:** [October 29, 2021, 5:33pm UTC](https://boards.straightdope.com/t/texas-dopers-do-you-remember-a-contest-game-held-by-heb-back-in-the-1980s/951952/13 "2021-10-29T17:33:16Z")

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> HEB founder=Howard Edward Butt.

I worked at HEB in Austin when I was in High School and college from about 1988 - 1992… I don’t remember that game but if it was the early 80’s that may have been before my time.

I do remember a joke around the breakroom that HEB was going to merge with Whole Foods and become Butt-Whole Foods… Alas a merger that has yet to occur.
