# The 2008 Pepsi logo change **URL:** \ **Category:** Miscellaneous and Personal Stuff I Must Share\ **Created:** [August 25, 2025, 1:23pm UTC](https://boards.straightdope.com/t/the-2008-pepsi-logo-change/1022455 "2025-08-25T13:23:00Z")\ **Posts on this page:** 11\ **Page:** 1
**Author:** ![Earl\_Snake-Hips\_Tucker](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/earl_snake-hips_tucker/32/3269_2.png) [@Earl\_Snake-Hips\_Tucker](https://boards.straightdope.com/u/Earl_Snake-Hips_Tucker)\ **Post date:** [August 25, 2025, 1:23pm UTC](https://boards.straightdope.com/t/the-2008-pepsi-logo-change/1022455/1 "2025-08-25T13:23:00Z")
There wasn’t all that much of a change. You can look for yourself should you choose. However. . . The consulting group who designed it had a [27-page pdf](https://www.goldennumber.net/wp-content/uploads/pepsi-arnell-021109.pdf) describing the change in which they reference such stuff as the Golden Ratio, the Earth’s magnetic field, the expansion of the universe, and, eh, “perimeter oscillations.” ---
**Author:** ![Little\_Nemo](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/little_nemo/32/3120_2.png) [@Little\_Nemo](https://boards.straightdope.com/u/Little_Nemo)\ **Post date:** [August 25, 2025, 1:46pm UTC](https://boards.straightdope.com/t/the-2008-pepsi-logo-change/1022455/2 "2025-08-25T13:46:08Z")
Marketing teams gotta market. ---
**Author:** ![Elmer\_J.Fudd](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/elmer_j.fudd/32/1211_2.png) [@Elmer\_J.Fudd](https://boards.straightdope.com/u/Elmer_J.Fudd)\ **Post date:** [August 25, 2025, 1:52pm UTC](https://boards.straightdope.com/t/the-2008-pepsi-logo-change/1022455/3 "2025-08-25T13:52:20Z")
The new CEO must have been a former Math teacher; “I really like this new design, but I’m going to need you to show your work before I present it to the board.” ---
**Author:** ![Kron](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kron/32/12444_2.png) [@Kron](https://boards.straightdope.com/u/Kron)\ **Post date:** [August 25, 2025, 3:06pm UTC](https://boards.straightdope.com/t/the-2008-pepsi-logo-change/1022455/4 "2025-08-25T15:06:17Z")
That was the most breath-takingly stupid thing I have ever read. I despise marketing. ---
**Author:** ![DaveRaver](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/daveraver/32/1078_2.png) [@DaveRaver](https://boards.straightdope.com/u/DaveRaver)\ **Post date:** [August 25, 2025, 3:10pm UTC](https://boards.straightdope.com/t/the-2008-pepsi-logo-change/1022455/5 "2025-08-25T15:10:32Z")
Someone had too much time on their hands! ---
**Author:** ![kenobi\_65](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kenobi_65/32/13178_2.png) [@kenobi\_65](https://boards.straightdope.com/u/kenobi_65)\ **Post date:** [August 25, 2025, 3:13pm UTC](https://boards.straightdope.com/t/the-2008-pepsi-logo-change/1022455/6 "2025-08-25T15:13:43Z")
> [@Kron](#): > > I despise marketing. As someone who’s spent his career working in marketing and advertising: I hate _bad_ marketing. Consultants, in particular, are often really good at spinning BS-filled presentations which are built to give the decision-makers at their clients numerical, logical-sounding reasons to say “yes,” and to justify the large fees that they’re charging. ---
**Author:** ![Kron](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kron/32/12444_2.png) [@Kron](https://boards.straightdope.com/u/Kron)\ **Post date:** [August 25, 2025, 3:15pm UTC](https://boards.straightdope.com/t/the-2008-pepsi-logo-change/1022455/7 "2025-08-25T15:15:01Z")
I did mentally add “with apologies to **kenobi\_65** ” as I submitted that! 😁 ---
**Author:** ![FairyChatMom](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/fairychatmom/32/21825_2.png) [@FairyChatMom](https://boards.straightdope.com/u/FairyChatMom)\ **Post date:** [August 25, 2025, 5:02pm UTC](https://boards.straightdope.com/t/the-2008-pepsi-logo-change/1022455/8 "2025-08-25T17:02:31Z")
Wonder if it’ll raise the same ruckus as the new Cracker Barrel logo? ---
**Author:** ![mixdenny](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/mixdenny/32/2962_2.png) [@mixdenny](https://boards.straightdope.com/u/mixdenny)\ **Post date:** [August 25, 2025, 5:12pm UTC](https://boards.straightdope.com/t/the-2008-pepsi-logo-change/1022455/9 "2025-08-25T17:12:04Z")
> [@Kron](#): > > That was the most breath-takingly stupid thing I have ever read. Damn straight! I mean, taking the original Pepsi Cola script with all the fancy curlicues and applying a Spirograph to all the curves to illustrate - what? ---
**Author:** ![mixdenny](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/mixdenny/32/2962_2.png) [@mixdenny](https://boards.straightdope.com/u/mixdenny)\ **Post date:** [August 25, 2025, 5:13pm UTC](https://boards.straightdope.com/t/the-2008-pepsi-logo-change/1022455/10 "2025-08-25T17:13:17Z")
> [@FairyChatMom](#): > > Wonder if it’ll raise the same ruckus as the new Cracker Barrel logo? Best response to the new Cracker Barrel logo was, “They removed the barrel and the cracker”. ---
**Author:** ![solost](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/solost/32/11776_2.png) [@solost](https://boards.straightdope.com/u/solost)\ **Post date:** [August 25, 2025, 5:56pm UTC](https://boards.straightdope.com/t/the-2008-pepsi-logo-change/1022455/11 "2025-08-25T17:56:17Z")
I like humor site [theoatmeal.com](http://theoatmeal.com)’s take on the new Pepsi logo. > **[Pepsi Logo - a response](http://blowatlife.blogspot.com/2009/02/pepsi-logo-response.html)** > > Pepsi Logo - A Response: digital So they recently plastered the Powell BART station in San Francisco with Pepsi ads. Just big posters that...