# The Aztec's WHAT?

**URL:** <https://boards.straightdope.com/t/the-aztecs-what/836656>\
**Category:** Miscellaneous and Personal Stuff I Must Share\
**Created:** [July 7, 2019, 4:41am UTC](https://boards.straightdope.com/t/the-aztecs-what/836656 "2019-07-07T04:41:21Z")\
**Posts on this page:** 20\
**Page:** 1

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**Author:** ![Malleus\_Incus\_Stapes](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/malleus_incus_stapes/32/3293_2.png) [@Malleus\_Incus\_Stapes](https://boards.straightdope.com/u/Malleus_Incus_Stapes)\
**Post date:** [July 7, 2019, 4:41am UTC](https://boards.straightdope.com/t/the-aztecs-what/836656/1 "2019-07-07T04:41:21Z")

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It is generally considered a good idea, if you are selling a product, to try to catch any misspellings or grammatical errors in your advertisement before you send it out. It just looks unprofessional, otherwise. But if you feel you _must_ submit an ad that was copy-edited while drunk, there’s worst places to send it to than others. You might be able to slip your poor English skills past the readership of _Glue-Sniffer’s Digest_ or _The Daily Antivaxxer_. Subscribers to more intellectually-demanding publications, on the other hand-- popular science magazines, say-- are _probably_ going to notice.

On that note, here is a transcription of an advertisement from the most recent _Science News_.

> [@](#):
>
> The Aztec’s were famous for their use of Turquoise especially when used in mosaic jewelry. Decorating their bodies with pieces of jewelry, to denote social status and used as a form of offering to their God - Quetzalcoatl - a feathered serpent, a flying reptile, a dragon. For the Aztec’s the Turquoise stones were perfect to be worn by the great and powerful, providing the wearer with a natural sense of royalty. However it was not only the natural beauty and charm which made the turquoise more popular than Gold in the Aztec culture. For the Aztec’s, Turquoise held magical properties. The turquoise was worn in order to provide healing to the sick as well as prosperity, luck and strength. It was this idea that inspired this beautiful collection from [_name redacted to protect the incompetent_]. Drawing on the amazing shapes found in the architecture and jewelry of this fascinating culture the collection is perfect for current trends.

Sweet baby Quetzalcoatl, I feel dumber just typing that!

P.S. “$99 for the Bracelet, $99 for the Necklace or $99 for the earrings.”

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**Author:** ![Rocketeer](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/rocketeer/32/4437_2.png) [@Rocketeer](https://boards.straightdope.com/u/Rocketeer)\
**Post date:** [July 7, 2019, 5:14am UTC](https://boards.straightdope.com/t/the-aztecs-what/836656/2 "2019-07-07T05:14:48Z")

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The second sentence isn’t even a sentence. And the random capitalization! Argh!

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**Author:** ![Skywatcher](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/skywatcher/32/254_2.png) [@Skywatcher](https://boards.straightdope.com/u/Skywatcher)\
**Post date:** [July 7, 2019, 7:12am UTC](https://boards.straightdope.com/t/the-aztecs-what/836656/3 "2019-07-07T07:12:58Z")

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[page 75](https://issuu.com/vitalsmmc/docs/2019-06-01_discover)

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**Author:** ![don\_t\_ask](https://avatars.discourse-cdn.com/v4/letter/d/e68b1a/32.png) [@don\_t\_ask](https://boards.straightdope.com/u/don_t_ask)\
**Post date:** [July 7, 2019, 8:05am UTC](https://boards.straightdope.com/t/the-aztecs-what/836656/4 "2019-07-07T08:05:08Z")

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> [@Malleus\_Incus\_Stapes](#):
>
> It is generally considered a good idea, if you are selling a product, to try to catch any misspellings or grammatical errors in your advertisement before you send it out. It just looks unprofessional, otherwise. But if you feel you _must_ submit an ad that was copy-edited while drunk, there’s worst places to send it to than others.

There are worse places to send it than others.

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**Author:** ![cochrane](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/cochrane/32/10441_2.png) [@cochrane](https://boards.straightdope.com/u/cochrane)\
**Post date:** [July 7, 2019, 9:42am UTC](https://boards.straightdope.com/t/the-aztecs-what/836656/5 "2019-07-07T09:42:30Z")

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> [@Skywatcher](#):
>
> [page 75](https://issuu.com/vitalsmmc/docs/2019-06-01_discover)

Care to elaborate on your link? A lot of people are going to be, “Imma not gonna be clickin’ on that.”

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**Author:** ![Mean\_Mr.Mustard](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/mean_mr.mustard/32/3865_2.png) [@Mean\_Mr.Mustard](https://boards.straightdope.com/u/Mean_Mr.Mustard)\
**Post date:** [July 7, 2019, 11:41am UTC](https://boards.straightdope.com/t/the-aztecs-what/836656/6 "2019-07-07T11:41:43Z")

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> [@Skywatcher](#):
>
> [page 75](https://issuu.com/vitalsmmc/docs/2019-06-01_discover)

Imma not gonna be clickin’ on that.  
mmm

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**Author:** ![Ike\_Witt](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/ike_witt/32/283_2.png) [@Ike\_Witt](https://boards.straightdope.com/u/Ike_Witt)\
**Post date:** [July 7, 2019, 12:46pm UTC](https://boards.straightdope.com/t/the-aztecs-what/836656/7 "2019-07-07T12:46:34Z")

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It goes to an issue of Discover magazine that can be read. I don’t know if it the ad the OP is talking about but I imagine it is close.

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**Author:** ![Malleus\_Incus\_Stapes](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/malleus_incus_stapes/32/3293_2.png) [@Malleus\_Incus\_Stapes](https://boards.straightdope.com/u/Malleus_Incus_Stapes)\
**Post date:** [July 7, 2019, 3:05pm UTC](https://boards.straightdope.com/t/the-aztecs-what/836656/8 "2019-07-07T15:05:44Z")

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> [@don\_t\_ask](#):
>
> There are worse places to send it than others.

I _knew_ I should have made that burnt offering to **Guadere**.

In my defense, I wrote the OP several hours past my bedtime-- and still ended up with less typos than our hapless jewelry sellers.

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**Author:** ![Malleus\_Incus\_Stapes](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/malleus_incus_stapes/32/3293_2.png) [@Malleus\_Incus\_Stapes](https://boards.straightdope.com/u/Malleus_Incus_Stapes)\
**Post date:** [July 7, 2019, 3:09pm UTC](https://boards.straightdope.com/t/the-aztecs-what/836656/9 "2019-07-07T15:09:05Z")

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> [@Skywatcher](#):
>
> [page 75](https://issuu.com/vitalsmmc/docs/2019-06-01_discover)

It looks to me like it’s on page 77, but yep, that’s the one.

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**Author:** ![markn\_1](https://avatars.discourse-cdn.com/v4/letter/m/f9ae1b/32.png) [@markn\_1](https://boards.straightdope.com/u/markn_1)\
**Post date:** [July 7, 2019, 3:15pm UTC](https://boards.straightdope.com/t/the-aztecs-what/836656/10 "2019-07-07T15:15:12Z")

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I once saw an ad for a course in the Great Courses series, taught by Professor So-and-So, with the course title in big letters at the top of the ad: “Cognative Behavioral Therapy: Techniques for Retraining Your Brain”.

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**Author:** ![Airman\_Doors\_USAF](https://avatars.discourse-cdn.com/v4/letter/a/e36b37/32.png) [@Airman\_Doors\_USAF](https://boards.straightdope.com/u/Airman_Doors_USAF)\
**Post date:** [July 7, 2019, 3:18pm UTC](https://boards.straightdope.com/t/the-aztecs-what/836656/11 "2019-07-07T15:18:58Z")

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> [@Malleus\_Incus\_Stapes](#):
>
> I _knew_ I should have made that burnt offering to **Guadere**.
> 
> In my defense, I wrote the OP several hours past my bedtime-- and still ended up with less typos than our hapless jewelry sellers.

Fewer typos. Fewer.

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**Author:** ![cochrane](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/cochrane/32/10441_2.png) [@cochrane](https://boards.straightdope.com/u/cochrane)\
**Post date:** [July 7, 2019, 7:17pm UTC](https://boards.straightdope.com/t/the-aztecs-what/836656/12 "2019-07-07T19:17:02Z")

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> [@Malleus\_Incus\_Stapes](#):
>
> It looks to me like it’s on page 77, but yep, that’s the one.

That’s why links need elaboration, since that one was incorrectly described.

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**Author:** ![Skywatcher](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/skywatcher/32/254_2.png) [@Skywatcher](https://boards.straightdope.com/u/Skywatcher)\
**Post date:** [July 7, 2019, 8:47pm UTC](https://boards.straightdope.com/t/the-aztecs-what/836656/13 "2019-07-07T20:47:18Z")

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> [@cochrane](#):
>
> Care to elaborate on your link? A lot of people are going to be, “Imma not gonna be clickin’ on that.”

> [@Mean\_Mr.Mustard](#):
>
> Imma not gonna be clickin’ on that.

It’s right there in the url: _Discover_ (magazine), June 2019. Page 75 of which is the ad referred to in the OP.

> [@Malleus\_Incus\_Stapes](#):
>
> It looks to me like it’s on page 77, but yep, that’s the one.

Page 75 in the magazine; 77 in their digitized version. 🙂

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**Author:** ![needscoffee](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/needscoffee/32/1076_2.png) [@needscoffee](https://boards.straightdope.com/u/needscoffee)\
**Post date:** [July 7, 2019, 9:29pm UTC](https://boards.straightdope.com/t/the-aztecs-what/836656/14 "2019-07-07T21:29:23Z")

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> [@Malleus\_Incus\_Stapes](#):
>
> I _knew_ I should have made that burnt offering to **Guadere**.
> 
> In my defense, I wrote the OP several hours past my bedtime-- and still ended up with less typos than our hapless jewelry sellers.

Isn’t it **Gaudere**?

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**Author:** ![JRDelirious](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/jrdelirious/32/9531_2.png) [@JRDelirious](https://boards.straightdope.com/u/JRDelirious)\
**Post date:** [July 7, 2019, 9:48pm UTC](https://boards.straightdope.com/t/the-aztecs-what/836656/15 "2019-07-07T21:48:37Z")

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> [@needscoffee](#):
>
> Isn’t it **Gaudere**?

I say we stop while we still can…

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<div class="post-metadata">

**Author:** ![cochrane](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/cochrane/32/10441_2.png) [@cochrane](https://boards.straightdope.com/u/cochrane)\
**Post date:** [July 7, 2019, 9:49pm UTC](https://boards.straightdope.com/t/the-aztecs-what/836656/16 "2019-07-07T21:49:43Z")

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> [@needscoffee](#):
>
> Isn’t it **Gaudere**?

[Yup.](https://boards.straightdope.com/sdmb/member.php)

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**Author:** ![MEBuckner](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/mebuckner/32/2896_2.png) [@MEBuckner](https://boards.straightdope.com/u/MEBuckner)\
**Post date:** [July 7, 2019, 11:14pm UTC](https://boards.straightdope.com/t/the-aztecs-what/836656/17 "2019-07-07T23:14:32Z")

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Guadere’s Laww strykes agin!

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<div class="post-metadata">

**Author:** ![CookingWithGas](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/cookingwithgas/32/485_2.png) [@CookingWithGas](https://boards.straightdope.com/u/CookingWithGas)\
**Post date:** [July 8, 2019, 12:37am UTC](https://boards.straightdope.com/t/the-aztecs-what/836656/18 "2019-07-08T00:37:33Z")

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And wrapping up with:

> [@](#):
>
> If your not completely happy with your purchase simply return within 30 Days for a refund.

I am going to bet that if you call the 800 number it’s going offshore to reps who will not be native English speakers.

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<div class="post-metadata">

**Author:** ![Mean\_Mr.Mustard](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/mean_mr.mustard/32/3865_2.png) [@Mean\_Mr.Mustard](https://boards.straightdope.com/u/Mean_Mr.Mustard)\
**Post date:** [July 8, 2019, 9:48am UTC](https://boards.straightdope.com/t/the-aztecs-what/836656/19 "2019-07-08T09:48:16Z")

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> [@Skywatcher](#):
>
> It’s right there in the url: _Discover_ (magazine), June 2019. Page 75 of which is the ad referred to in the OP.
> 
> Page 75 in the magazine; 77 in their digitized version. 🙂

Hovering does not give me the url for some reason, so all I had to go on was Page 75.  
mmm

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<div class="post-metadata">

**Author:** ![Mars\_Horizon](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/mars_horizon/32/2804_2.png) [@Mars\_Horizon](https://boards.straightdope.com/u/Mars_Horizon)\
**Post date:** [July 9, 2019, 12:30am UTC](https://boards.straightdope.com/t/the-aztecs-what/836656/20 "2019-07-09T00:30:21Z")

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> [@MEBuckner](#):
>
> Guadere’s Laww strykes agin!

Thank you for this. You made me LOL for real. 😂
