# The Cadbury's gorilla - one of the best TV ads ever made **URL:** \ **Category:** Cafe Society\ **Created:** [October 5, 2007, 7:28pm UTC](https://boards.straightdope.com/t/the-cadburys-gorilla-one-of-the-best-tv-ads-ever-made/421673 "2007-10-05T19:28:49Z")\ **Posts on this page:** 20\ **Page:** 2
**Author:** ![Ukulele\_Ike](https://avatars.discourse-cdn.com/v4/letter/u/df788c/32.png) [@Ukulele\_Ike](https://boards.straightdope.com/u/Ukulele_Ike)\ **Post date:** [October 6, 2007, 1:06am UTC](https://boards.straightdope.com/t/the-cadburys-gorilla-one-of-the-best-tv-ads-ever-made/421673/21 "2007-10-06T01:06:25Z")
I heard that it was that his best friend was drowning, and the gorilla wouldn’t save him. Now, the Rolling Rock Gorilla Commercial? I didn’t get THAT. ---
**Author:** ![Max\_the\_Immortal](https://avatars.discourse-cdn.com/v4/letter/m/6de8d8/32.png) [@Max\_the\_Immortal](https://boards.straightdope.com/u/Max_the_Immortal)\ **Post date:** [October 6, 2007, 1:15am UTC](https://boards.straightdope.com/t/the-cadburys-gorilla-one-of-the-best-tv-ads-ever-made/421673/22 "2007-10-06T01:15:54Z")
It’s a good commercial. There are no real product shots because they aren’t selling a single product; they’re selling the entire brand. Rather than send another pitch your way, they just say “We’re Cadbury, and we think this is cool.”. That’s all it does, with the goal of getting viewers to like Cadbury a little bit more. After all, you are what you buy, and you buy what you are. Furthermore, the ad strikes me as very easy to ignore once you’ve seen it a few times. ---
**Author:** ![jjimm](https://avatars.discourse-cdn.com/v4/letter/j/ba8739/32.png) [@jjimm](https://boards.straightdope.com/u/jjimm)\ **Post date:** [October 6, 2007, 7:19am UTC](https://boards.straightdope.com/t/the-cadburys-gorilla-one-of-the-best-tv-ads-ever-made/421673/23 "2007-10-06T07:19:43Z")
[QUOTE=Max the Immortal] It’s a good commercial. There are no real product shots because they aren’t selling a single product; they’re selling the entire brand. [/QUOTE] Not so: “a glass and a half [of milk]” is the strapline of the Dairy Milk bar, not Cadbury’s other products. ---
**Author:** ![blinkingblinking](https://avatars.discourse-cdn.com/v4/letter/b/ea5d25/32.png) [@blinkingblinking](https://boards.straightdope.com/u/blinkingblinking)\ **Post date:** [October 6, 2007, 7:27am UTC](https://boards.straightdope.com/t/the-cadburys-gorilla-one-of-the-best-tv-ads-ever-made/421673/24 "2007-10-06T07:27:57Z")
I was hoping to find a link to an ad where a company fires hamsters out of a cannon. Any help? ---
**Author:** ![glee](https://avatars.discourse-cdn.com/v4/letter/g/b5a626/32.png) [@glee](https://boards.straightdope.com/u/glee)\ **Post date:** [October 6, 2007, 8:29am UTC](https://boards.straightdope.com/t/the-cadburys-gorilla-one-of-the-best-tv-ads-ever-made/421673/25 "2007-10-06T08:29:51Z")
These ads are also superb! [Honda cars](http://www.youtube.com/watch?v=FGngcQb_0qg) [Guinness](http://www.youtube.com/watch?v=EJeXQniTKto) ---
**Author:** ![pulykamell](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/pulykamell/32/3166_2.png) [@pulykamell](https://boards.straightdope.com/u/pulykamell)\ **Post date:** [October 6, 2007, 8:37am UTC](https://boards.straightdope.com/t/the-cadburys-gorilla-one-of-the-best-tv-ads-ever-made/421673/26 "2007-10-06T08:37:19Z")
[QUOTE=jjimm] And a better drummer. [/QUOTE] Now, now…Phil Collins is a very highly regarded drummer. I’d put him in my Top 3, along with Stewart Copeland and John Bonham. He may be a shit solo artist and a merely average singer with Genesis after Peter Gabriel left, but his drumming is pretty much untouchable. I saw that ad a couple months ago (I thought it was linked from another thread here.) It’s great. ---
**Author:** ![Euthanasiast](https://avatars.discourse-cdn.com/v4/letter/e/6f9a4e/32.png) [@Euthanasiast](https://boards.straightdope.com/u/Euthanasiast)\ **Post date:** [October 6, 2007, 9:32am UTC](https://boards.straightdope.com/t/the-cadburys-gorilla-one-of-the-best-tv-ads-ever-made/421673/27 "2007-10-06T09:32:00Z")
Are we 100% certain this is a real gorilla? I think Stan Winston could do this with a electric/hydraulic mask and a man in a monkey suit. ---
**Author:** ![ivylass](https://avatars.discourse-cdn.com/v4/letter/i/9de053/32.png) [@ivylass](https://boards.straightdope.com/u/ivylass)\ **Post date:** [October 6, 2007, 4:28pm UTC](https://boards.straightdope.com/t/the-cadburys-gorilla-one-of-the-best-tv-ads-ever-made/421673/28 "2007-10-06T16:28:33Z")
They had me at the song. ---
**Author:** ![Johnny\_L.A](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/johnny_l.a/32/1084_2.png) [@Johnny\_L.A](https://boards.straightdope.com/u/Johnny_L.A)\ **Post date:** [October 6, 2007, 4:36pm UTC](https://boards.straightdope.com/t/the-cadburys-gorilla-one-of-the-best-tv-ads-ever-made/421673/29 "2007-10-06T16:36:41Z")
Who knew gorillas had rhythm? I liked the Japp chocolate commercial (‘Banned Chocolate Commercial’) that comes after it. ---
**Author:** ![Mangetout](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/mangetout/32/19_2.png) [@Mangetout](https://boards.straightdope.com/u/Mangetout)\ **Post date:** [October 6, 2007, 11:27pm UTC](https://boards.straightdope.com/t/the-cadburys-gorilla-one-of-the-best-tv-ads-ever-made/421673/30 "2007-10-06T23:27:05Z")
It’s a great concept, but I think they pull back a bit too soon - the punchline that the gorilla is actually drumming is spoiled just a little by the fact that we see the drum kit a second or two before it starts playing… ---
**Author:** ![Johnny\_L.A](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/johnny_l.a/32/1084_2.png) [@Johnny\_L.A](https://boards.straightdope.com/u/Johnny_L.A)\ **Post date:** [October 7, 2007, 12:06am UTC](https://boards.straightdope.com/t/the-cadburys-gorilla-one-of-the-best-tv-ads-ever-made/421673/31 "2007-10-07T00:06:48Z")
Dammit, **jjimm**! I just went to the store for some ricotta cheese, and I ended up getting a Cadbury’s. And I haven’t had a chocolate bar in _months!_ (Still haven’t. But it’s in the house.) ---
**Author:** ![dnooman](https://avatars.discourse-cdn.com/v4/letter/d/839c29/32.png) [@dnooman](https://boards.straightdope.com/u/dnooman)\ **Post date:** [October 7, 2007, 1:18am UTC](https://boards.straightdope.com/t/the-cadburys-gorilla-one-of-the-best-tv-ads-ever-made/421673/32 "2007-10-07T01:18:56Z")
Anyone doubting Phil Collins ability as a drummer should check out these links. [http://www.mp3.com/artist/brand-x/summary/](http://www.mp3.com/artist/brand-x/summary/) > **[Brand X](https://en.wikipedia.org/wiki/Brand_X)** > > Brand X were a British jazz fusion band formed in London in 1974. They were active until 1980, followed by a reformation between 1992 and 1999, and were active following a 2016 reunion until 2021. Members have included John Goodsall (guitar), Percy Jones (bass), Robin Lumley (keyboards), and Phil Collins (drums). Jones was the sole constant member throughout the band's existence until October 2020 when he left the band. Founding member Goodsall died on 10 November 2021 and Lumley died on 9 In... > **[Genesis - The Official Site](https://genesis-music.com/)** > > BBC Broadcasts is an extensive collection of broadcast material from one of the biggest selling recording artists of all time. Curated by Genesis founding [![](https://i.ytimg.com/vi/EmP8NC2EOLE/hqdefault.jpg "BRAND-X AND SO TO F - PHIL COLLINS- OLD GREY WHISTLE TEST") ](https://www.youtube.com/watch?v=EmP8NC2EOLE) Sorry about the really poor video quality, but there’s not much out there on Brand X on video. ---
**Author:** ![Oslo\_Ostragoth](https://avatars.discourse-cdn.com/v4/letter/o/a9a28c/32.png) [@Oslo\_Ostragoth](https://boards.straightdope.com/u/Oslo_Ostragoth)\ **Post date:** [October 7, 2007, 2:25am UTC](https://boards.straightdope.com/t/the-cadburys-gorilla-one-of-the-best-tv-ads-ever-made/421673/33 "2007-10-07T02:25:41Z")
Loved it. ---
**Author:** ![Exapno\_Mapcase](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/exapno_mapcase/32/1051_2.png) [@Exapno\_Mapcase](https://boards.straightdope.com/u/Exapno_Mapcase)\ **Post date:** [October 7, 2007, 4:04am UTC](https://boards.straightdope.com/t/the-cadburys-gorilla-one-of-the-best-tv-ads-ever-made/421673/34 "2007-10-07T04:04:13Z")
The idea behind the commercial is to devote time to interesting images so that people will actually watch rather than change the channel or mute. Unfortunately, the track record of people actually remembering the product associated with interesting image commercials is dismal. Everybody will talk about the gorilla commercial. A lot fewer will talk about the Cadbury commercial. Best case is that people are drawn to the Cadbury site to see if there is something there to look at. The rest is wasted money. ---
**Author:** ![ComeToTheDarkSideWeHaveCookies](https://avatars.discourse-cdn.com/v4/letter/c/e9bcb4/32.png) [@ComeToTheDarkSideWeHaveCookies](https://boards.straightdope.com/u/ComeToTheDarkSideWeHaveCookies)\ **Post date:** [October 7, 2007, 4:09am UTC](https://boards.straightdope.com/t/the-cadburys-gorilla-one-of-the-best-tv-ads-ever-made/421673/35 "2007-10-07T04:09:07Z")
I [posted](http://boards.straightdope.com/sdmb/showthread.php?t=436738) about this ad in MPSIMS not long ago. It truly delights me. 😃 ---
**Author:** ![TastesLikeBurning](https://avatars.discourse-cdn.com/v4/letter/t/839c29/32.png) [@TastesLikeBurning](https://boards.straightdope.com/u/TastesLikeBurning)\ **Post date:** [October 7, 2007, 4:35am UTC](https://boards.straightdope.com/t/the-cadburys-gorilla-one-of-the-best-tv-ads-ever-made/421673/36 "2007-10-07T04:35:50Z")
Thanks **jjimm** , I enjoyed it. I think [this ad](http://www.youtube.com/watch?v=2mTLO2F_ERY) is the best I have seen in a long long time. I’m pretty sure I also found this through the dope. ---
**Author:** ![elfkin477](https://avatars.discourse-cdn.com/v4/letter/e/a9a28c/32.png) [@elfkin477](https://boards.straightdope.com/u/elfkin477)\ **Post date:** [October 7, 2007, 5:00am UTC](https://boards.straightdope.com/t/the-cadburys-gorilla-one-of-the-best-tv-ads-ever-made/421673/37 "2007-10-07T05:00:16Z")
Meh. It would have been better if they cut out the first half of it. Way too much build up before reaching the punchline. ---
**Author:** ![Frylock](https://avatars.discourse-cdn.com/v4/letter/f/ce7236/32.png) [@Frylock](https://boards.straightdope.com/u/Frylock)\ **Post date:** [October 7, 2007, 5:49am UTC](https://boards.straightdope.com/t/the-cadburys-gorilla-one-of-the-best-tv-ads-ever-made/421673/38 "2007-10-07T05:49:38Z")
Forget the fact that it’s an ad. It’s just genius as a bit of film-making. -FrL- ---
**Author:** ![TastesLikeBurning](https://avatars.discourse-cdn.com/v4/letter/t/839c29/32.png) [@TastesLikeBurning](https://boards.straightdope.com/u/TastesLikeBurning)\ **Post date:** [October 7, 2007, 7:46am UTC](https://boards.straightdope.com/t/the-cadburys-gorilla-one-of-the-best-tv-ads-ever-made/421673/39 "2007-10-07T07:46:05Z")
[QUOTE=elfkin477] Meh. It would have been better if they cut out the first half of it. Way too much build up before reaching the punchline. [/QUOTE] Which ad are you talking about? If you mean the ‘wind’ one, then I can’t really see any way they could have improved it. ---
**Author:** ![Zsofia](https://avatars.discourse-cdn.com/v4/letter/z/7bcc69/32.png) [@Zsofia](https://boards.straightdope.com/u/Zsofia)\ **Post date:** [October 7, 2007, 6:56pm UTC](https://boards.straightdope.com/t/the-cadburys-gorilla-one-of-the-best-tv-ads-ever-made/421673/40 "2007-10-07T18:56:35Z")
Well, they do at Easter. There’s the Cadbury Bunny, which is what I thought this thread was going to be about - they do commercials where other animals try out to be the Cadbury bunny, and I thought now it was a gorilla. (The porcupine is my favorite.) ETA - sorry, this was in reference to somebody saying upthread that they don’t think Cadbury’s advertizes in the US. [Previous page](https://boards.straightdope.com/t/the-cadburys-gorilla-one-of-the-best-tv-ads-ever-made/421673.md?page=1) [Next page](https://boards.straightdope.com/t/the-cadburys-gorilla-one-of-the-best-tv-ads-ever-made/421673.md?page=3)